NotCo NotMilk Alpro Not M*lk


Food & Beverage

Got NotBeef? NotCo Bites Back after Alpro Launches Not M*LK

This January, Danone-owned brand Alpro launched a new non-dairy range to supermarket shelves in the UK, claiming to be the brand’s most convincing offering yet to cow’s milk yet, under the name of Not M*lk. A plant-based (not) beef has arisen, however, as that name was already taken by the Chilean food tech pioneer NotCo’s plant-based alternative NotMilk.  In response to this, NotCo has humorously suggested 100 original names for plant-based milk brands to use. Kiko Borger, Global Creative Director at NotCo, posted on social media: “What do you do when one of the biggest players of the food industry uses your name on their plant based milk brand? We decided to give a little creative help. And you can do it too:,” with …


Alpro Not M*lk


Products & Launches

Alpro Rolls Out Not M*lk Across UK, Claims to Be Closest Match to Dairy Yet

Alt dairy leader Alpro is bringing two new products to supermarket shelves in the UK. Claiming to be the brand’s most convincing offering yet to cow’s milk, Not M*lk will be available in semi-skimmed and whole fat varieties.  Keeping up with the conventional cow’s milk theme, Not M*lk – made from European-grown oats – will come in recyclable cartons featuring a glass milk bottle design. The products will be in Tesco stores as of next week, with a wider retail launch planned for later in the year, with an RRP of £1.90.  Following years of explosive growth, alt dairy is one of plant-based’s biggest success stories in the UK, with a third of adults now drinking plant-based milk. Oat milk dominates the market, with UK …