NotCo

Notco aeromexico

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Tourism & Travel

NotCo Expands Airline Partnerships with New Aeromexico Collaboration

NotCo, a Chilean food technology company, has teamed up with Aeromexico to provide a plant-based meal option for passengers in Premier and Premier One Class. Until May 31, travelers will be able to pre-order the NotBurger, with caramelized onion, manchego-flavored NotCheese, and wedge fries. This meal is available exclusively through Aeromexico’s Preselect Menu, which allows passengers to choose their meals up to 24 hours before their flight. Aeromexico posted on social media, “We’re thrilled to share that this spring, our passengers can enjoy the NotBurger, a delicious plant-based burger, by preordering it through our Preselect Menu, available 24 hours before their flight in Premier One.” The NotBurger offering is part of Aeromexico’s ongoing effort to diversify its in-flight dining options with sustainable and innovative products …

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NotCo dubai-style

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Products & Launches

NotCo Launches Limited-Edition Dubai-Style NotSquare Chocolate Bar

NotCo, the plant-based food company, has introduced a new product, the Dubai Style NotSquare, which originated from an informal internal discussion. Matias Muchnick, CEO and founder, shared on LinkedIn that the idea came up during a casual conversation about a viral pistachio-filled chocolate. “This was one of those ideas that was never supposed to go anywhere (but of course it did),” he wrote. Within two weeks, the company moved from concept to production, resulting in a limited-edition product featuring a crunchy texture, 7g of protein, no sugar, and a plant-based chocolate coating. The company notes that the product is limited edition (for now), but has not yet confirmed where it will be available. To promote the new product, Notco is engaging consumers through an ASMR …

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NotSquares by NotCo

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Sweets & Snacks

NotCo Launches Functional NotSquares Snack, Aims to Transform Category With $30M Investment

Chilean food tech company NotCo has expanded its range of functional snacks with NotSquares, a new product containing up to 6 grams of protein per serving. Designed by NotCo’s AI technology, Giuseppe, the snacks are free of sugar and contain a slow-release carbohydrate called Palatinose™. This is said to provide sustained energy without the fatigue and increased appetite sometimes caused by excessive refined sugar consumption. NotSquares also contain Vitamin B6 and chocolate made with 60% cocoa. The launch is part of the consolidation of NotCo’s 2.0 phase, which will see the company invest over $30 million in the growth of the snack category over the next three years. This strategy aims to go beyond creating plant-based versions of existing products, transforming stagnant food categories with …

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NotCo Plant-based Chicken Nuggets

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Politics & Law

Chile: New Bill to Define and Label Plant-Based Alternatives as “Simulated Food”

In Chile, a new bill to regulate the food tech industry and establish a statute for fair competition between traditional and plant-based food industries is being considered. The proposed legislation, authored by Representative Harry Jürgensen, aims to protect consumer rights and prevent misleading practices in the food industry. “The proposal establishes a statute for fair competition between animal-origin foods and plant-origin foods when the latter imitates the properties of the former. To this end, it distinguishes between natural and synthetic origin so that all people are clearly aware of the types of foods they are consuming,” says the press release from the Chamber of Deputies. “Simulated food” The bill, which has recently passed through the Agriculture Committee and is now being debated at the Chamber …

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NotCo Shakes Up Sports Nutrition with New AI-Powered Less Sweet Protein Drinks

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Products & Launches

NotCo Shakes Up Sports Nutrition with New Zero Sugar Protein Drinks in Funky Flavors

NotCo, Latin America’s fastest-growing plant-based food tech company, known for its NotMilk and NotBurger, continues its portfolio expansion by tapping into the growing market for protein foods and drinks aimed at athletes. Following the launch of NotSnack Protein Bars, a fortified cereal bar that contains caffeine and the sugar substitute palatinose launched less than a year ago, the company has presented “Not Shake Protein,” a range of protein-enriched sports drinks. The new product range offers exclusive flavors such as Banana Pancakes with Cinnamon and Strawberry with Dates, as well as regular options such as chocolate, coffee caramel, and vanilla with coconut. All flavors contain 16g of protein per unit, 3.5g of carbohydrates, vitamins D and B12, and no added sugars. They are also lactose, cholesterol, …

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Andre Weinmann NotCo

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People

Andre Weinmann Appointed as President of NotCo Brazil

Article amended to reflect the appointment is Brazil-based and not for Global operations. Chilean food technology company NotCo has announced the appointment of Andre Weinmann as new president of its Brazilian operations. Weinmann brings over 30 years of experience in the retail and consumer goods industry, most recently serving in leadership and strategic roles at major corporations, including Mondelez, one of the world’s largest snack companies, Unilever, Nestle, Purina, and BRF. Weinmann’s appointment comes at a time of significant growth for NotCo. The company aims to achieve break-even in the coming years, and Weinmann is tasked with propelling the company towards this strategic goal. Prior to joining NotCo, Weinmann co-founded KotaKi, a platform connecting manufacturers and wholesalers with smaller retailers. During his tenure, he is …

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NotCo Not Turtle

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Products & Launches

NotCo Develops Plant-Based Turtle Soup Alternative to Combat Sea Turtle Decline

Food technology leader NotCo has created a plant-based solution to turtle soup aimed at preserving the global green sea turtle population while respecting the culinary traditions of the many countries that still consume turtle meat. The newly developed NotTurtle Soup leverages NotCo’s advanced AI technology coupled with the culinary expertise of Peruvian Chef Diego Oka to create a dish that replicates the taste and texture of real turtle meat without the turtle. Climate change and habitat loss are major factors in the decline of green sea turtles, with nesting females estimated at only 85,000, according to The Sea Turtle Conservancy. However, consumption of traditional dishes such as turtle soup continues to drive their endangerment. Despite legal protections, the demand persists, particularly in regions like Peru, …

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NotCo LATAM

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Tourism & Travel

NotCo Partners with LATAM Airlines to Offer NotBurger & NotChicken Aboard Domestic Flights

Chilean foodtech company NotCo and LATAM Airlines Group have announced the introduction of NotCo’s plant-based products in the Premium Economy cabin of LATAM’s domestic flights in Chile as part of a menu update. This partnership will see the integration of six unique sandwich options into LATAM’s in-flight service, crafted through a joint effort between the airline’s chefs and NotCo. The menu options, which will vary weekly, feature NotCo’s plant-based products, including NotMila, NotChicken, and NotBurger, in combination with a variety of other ingredients. Max Silva, the country manager of NotCo in Chile, stated, “Getting on board LATAM planes is simply a dream for the company. Bringing the revolution and innovation that so distinguishes us to a company of such magnitude as LATAM makes us feel …

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Not Co unsweetened vanilla

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Products & Launches

NotCo Announces Launch of New Unsweetened Vanilla, Expands Availability of Barista Line

Foodtech leader NotCo has announced an expansion in the distribution of its latest products, NotMilk Unsweetened Vanilla and NotMilk Barista, at retailers in the United States. Starting in February 2024, NotMilk Unsweetened Vanilla will be available nationwide in Whole Foods Market stores. This product is an extension of NotCo’s NotMilk line and is designed with no added sugar, offering a creamy, vanilla-infused alternative to traditional milk. With health being a considerable driver in consumer behavior, NotCo’s sugar-free options aim to give customers more control over their sugar intake. NotMilk Barista, the coffee-optimized version of NotMilk, has seen increased expansion in its distribution across the US since its introduction last year. Beginning with a foodservice launch in August, this product is now available in major grocers, …

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NotCo Not So Happy Animal Campaign

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Marketing & Media

NotCo Launches Innovative AR Campaign to Challenge Perceptions of Animal-Based Food Logos

Food-tech company NotCo, recognized for its use of AI to craft plant-based alternatives, has launched an innovative campaign titled “Not So Happy Animals.” This initiative aims to challenge the presence of seemingly joyous animal logos in the fast-food industry, shedding light on the often overlooked realities behind these symbols. The campaign, debuting today across the United States and Mexico, employs Augmented Reality (AR) technology, creating an immersive and interactive experience for users. By visiting nothappy.com on their mobile devices, consumers can scan animal logos they encounter in various public spaces. The AR technology is designed to recognize and animate logos featuring animals, ranging from well-known brands like Chick-fil-A to smaller establishments such as Mr. C’s Fried Chicken and Waffles. Once scanned, these logos are transformed …

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NotCo wins appeal in Chile as court rules in favour of using the word 'milk'

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Politics & Law

“NotCo is Officially NotGuilty” – Chilean Unicorn Defeats Dairy Union as Court Allows ‘Milk’ on NotMilk Labels

After filing an appeal against a court ruling prohibiting using the NotMilk trademark in Chile, NotCo has received positive news. As reported by local media, the Court of Appeals of Valdivia revoked the first instance’s sentence and rejected the lawsuit filed by the Association of Milk Producers of the Los Ríos Region, which accused NotCo of unfair competition for using the name milk on its plant-based beverages.  “We’re officially NotGuilty,” Matias Muchnick, founder and CEO, shared on social media.  The legal action against NotCo started in 2020, and last May, the court ruled in favor of the dairy union, mandating the cessation of any branding or imagery related to the dairy industry.  However, NotCo fought back and, during the appeal, presented a study by Cadem, the country’s …

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A man holding multiple NotMilk products

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Politics & Law

NotCo Challenges Dairy Allegations in Court: 99% of Consumers Know it’s NOT MILK

In a recent appeal against a court ruling prohibiting the use of the NotMilk trademark in Chile, NotCo presented a study by Cadem, showing that most consumers understand that NotMilk is a plant-based beverage despite its branding and packaging displaying the word “milk,” reports La Tercera. Cadem, the country’s leading market research and public opinion company, demonstrates in its Analysis of the reception of the NotMilk product by consumers in Chile that only 0.1% of participants believe that NotMilk comes from a cow. The legal battle began in late 2020 when the dairy farmers union Aproval (Los Ríos Region Milk Producers’ Association) filed a lawsuit alleging “unfair competition” and accusing the food tech company of capitalizing on the reputation of milk and confusing consumers. Last May, the court’s …

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Melt Pizzas collaborates with NotCo

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Food Service

NotCo Partners With Chile’s Melt Pizzas to Launch Two Vegan Pizzas Topped With NotCheese

Chilean food tech company NotCo has partnered with Melt Pizzas, a popular Chilean restaurant chain, to develop two plant-based pizzas. Both pizzas — The Vegan Pesto Margarita and the Vegan Veggie — are topped with NotCo’s mozzarella-style plant-based NotCheese. The Vegan Pesto Margarita also features cherry tomatoes and vegan pesto, while the Vegan Veggie is topped with red onion, green pepper, mushroom, black olives, corn, and tomato. Melt Pizzas said it chose NotCheese because the product’s melting properties are superior to other vegan cheeses, hinting that it may also roll out more options using the cheese alternative in future. The chain added that it has previously offered four vegan pizzas, which have all been a “complete success”, as the trend towards plant-based foods continues to …

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NotChicken Spicy Patties

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Products & Launches

NotCo Launches NotChicken Spicy Patties in US Whole Foods Markets

Food tech company NotCo has unveiled its newest plant-based offering in partnership with Austin-based hot sauce company, Yellowbird Sauce. The product, known as NotChicken Spicy Patties, is now available in select Whole Foods Market stores across the United States.  Combining the signature NotChicken Patties with Yellowbird’s Spicy Habanero flavor, these patties are designed to replicate the taste, aroma, and texture of chicken, with an additional spicy kick, thanks to Yellowbird’s Spicy Habanero flavor. Matias Muchnick, CEO and founder of NotCo, expressed his commitment to delivering delicious plant-based options, stating, “We already deliver on our promise to provide consumers mind-blowingly delicious plant-based options, and we were looking for a way to build on that flavor-forward guarantee to reach even more plant-based eaters and flexitarians. The only …

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NotCo Juicy NotBurger

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Fairs & Events

NotCo Recognized as Climate Tech Company to Watch by MIT Technology Review

Food tech company NotCo has recently been recognized among the 15 Climate Tech Companies to Watch 2023 by MIT Technology Review, a Massachusetts Institute of Technology (MIT) media company.  The list highlights startups and established businesses that the MIT Technology Review editors consider to have the potential to reduce GHG emissions or address the challenges posed by global warming. NotCo has been recognized for using AI and cutting-edge technology to create plant-based products similar in taste and texture to animal products. Also recommended to “watch” are other businesses developing cleaner ways of generating electricity, storing energy, manufacturing, and transporting people and goods, including BYD, Blue Frontier, General Motors, and NuScale. It is worth mentioning that Notco is the only food tech company featured on the list.  AI tech …

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Company News

What Will the NotCo X Mars Wrigley Collab Look Like?

As announced on social channels this week, NotCo is partnering with Mars Wrigley, a subdivision of the Mars Co. and the “world’s leading manufacturer of chocolate, chewing gum, mints and fruit confections”. NotCo CEO and co-founder Matias Muchnick shared on his feed: “So thrilled to announce NotCo’s exciting new collaboration with family-owned Mars Wrigley! We’re beginning to work on very exciting innovation projects, combining NotCo’s patented Al, both company’s mighty team of scientists and Mars’ deep understanding of leading consumer categories. “I am truly impressed by the Mars commitment to fueling innovation and recognizing Al’s key role in the present and future of the food industry. They are looking to push boundaries, find new ways of working- so excited that we will be doing it …

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NotCo launches NotMilk Barista

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Products & Launches

NotCo Introduces Shelf Stable NotMilk Barista with “Cold and Hot Foam Like No Udder” for US Foodservice

After one year of R&D, NotCo US has launched NotMilk Barista, a shelf-stable oat-based milk that masters foam in hot and cold beverages. Specially designed for the food service industry, the NPD was created with NotCo‘s patented AI technology and the input of professional baristas.  The company claims it provides comparable functionality to traditional dairy milk, creating “perfect” foam, even in high-acidity coffees and regardless of the steaming setting. According to NotCo, 60% of food service operators perceive plant-based as an enduring trend, and many restaurants will incorporate meatless and dairy-free alternatives to their menus.  “We took action and hired baristas to come to our labs to help with improvement and design phases. After a year or so, NotMilk was performing great, delivering amazing macchiatos, lattes, flat whites, cappuccinos, …

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drawing of a black chicken crossed in purple purple on a yellow background

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Company News

NotCo Joins Brazilian Companies to Launch Base Planta, a New Association to Make Plant-Based More Accessible

NotCo Brazil has joined Brazilian plant-based companies NUDE, Positive Company, and Vida Veg to launch Base Planta, an association seeking to make plant-based foods more accessible to consumers. The group will establish a dialogue with authorities, suppliers, regulators, governments, and commercial partners searching for better prices, and more favorable conditions to propel the development of the sector in Brazil. Base Planta will act as a representative of the plant-based market in the country, searching for fiscal equality with animal-based products. According to the association, while plant-based milk pays a federal tax of 9.25%, UHT milk (of animal origin) does not. Additionally, plant-based products include municipal, state, and federal taxes making them more expensive. Base Planta believes that by making taxes more fair and balanced, they will be able …

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NotCo Plant-based Chicken Nuggets

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Products & Launches

NotCo Launching NotChicken Burgers, Nuggets and Tenders Across Canada

Global food tech company NotCo announces it is launching a full range of plant-based NotChicken™ products in Canada, including burgers, nuggets and upcoming tenders.  Created with NotCo’s patented AI technology, the new chicken products are now available at major Canadian grocery stores nationwide. NotChicken is the company’s third product launch in Canada following the successful rollouts of NotMilk in 2021 and NotBurger in 2022.  Made with ingredients like peach, bamboo fiber, and fava bean, the new line of NotChicken products are non-GMO, cholesterol-free, and range in price from CAD $7.99 to $8.99. The company states the products are also proudly made in Canada.  Canada expansion In April, NotCo partnered with Canadian fast-casual chain Hero Certified Burgers, which added NotBurgers, NotChicken patties, tenders and two varieties of …

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