Organisation / Brand: NotCo

Kraft Heinz Not Co Joint Venture

©The Kraft Heinz Not Company
Food & Beverage

The Kraft Heinz Not Company Reveals Plans to Enter Multiple Categories and Expand Globally

The Kraft Heinz Not Company, a joint venture between CPG leader Kraft Heinz and Chilean Unicorn NotCo, recently announced the upcoming launch of NotMayo in the US and Canada in 2023. Speaking to vegconomist, Kraft Heinz reveals the company is just getting started, with plans to expand to seven categories and embark on international expansion in 2024.  In February 2022, Kraft Heinz announced it was joining forces with NotCo in a historic, first-of-its-kind partnership to “democratize” access to plant-based foods. By combining Kraft Heinz’s iconic brands and powerful scaling with NotCo’s AI-driven food tech, Kraft Heinz stated the venture would develop new products with an “unprecedented focus” on speed, quality and scale. Eight months later, Kraft Heinz Chief Growth Officer Diana Frost revealed the collaborators’ …

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Fernando Machado/ Matias Muchnick

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Company News

NotCo Hires Veteran Global Marketer Fernando Machado as New Chief Marketing Officer

Food tech unicorn NotCo announces it has hired Fernando Machado, a celebrated leader in global marketing, as its new Chief Marketing Officer, effective in April.  Known for “brilliant” marketing campaigns that pushed creative boundaries to drive business growth, Machado most recently served as CMO of Activision Blizzard, one of the world’s most successful entertainment and gaming companies. Prior to Activision, he also served as CMO for Restaurants Brands International, where he created award-winning advertising for brands like Burger King and Popeyes. Machado’s career began as an intern at Unilever, where he last worked as Global Brand Development VP for Dove.  $1.5Bn brand Machado’s hire follows NotCo’s $70M series D1 funding round in December, which valued the company at $1.5Bn. According to Machado, he has long …

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NotMilk high protein

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Beverages

NotCo Aims to “Change the Rules of the Game” With High Protein NotMilk Launch

NotCo, the Chilean foodtech specialized in plant-based alternatives to products across multiple categories, continues its unstoppable expansion with the launch of High Protein NotMilk in Chocolate and Peanut Butter flavors. Offering 15 grams of protein per serving, the objective of the launch is to offer options to fitness and sports lovers. According to the company, this option has been created to “change the rules of the game” and contains more protein than some animal products. This drink also contains soy protein, pea protein, pineapple juice concentrate, coconut oil, sunflower oil, calcium carbonate, cabbage juice concentrate, vitamin D2 and vitamin B12. High Protein joins the NotMilk category portfolio, together with NotMilk Original, NotMilk Zero Sugar, NotMilk Low Fat, NotMilk Chocolate and NotMilk Café Caramelo, available in …

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notco new cheese wedges

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Products & Launches

NotCo Expands in LATAM with New Cheese Wedges for Chile & Whopper in Peru

NotCo expands in LATAM with new NotCheese products for the Chilean market and a partnership with Burger King Peru for a plant-based version of the chain’s iconic Whopper. The Chilean food tech, which recently acquired B Corp certification, has announced two innovations for its plant-based cheese portfolio — NotCheese Merkén and NotCheese Ahumado that “melt stretch and gratin.” Merkén (dried chili) and Ahumado (smoked) debut a new wedge presentation in 200g format, both available at JUMBO, a famous Chilean hypermarket chain, not related to the Dutch supermarket JUMBO. Huge consumer demand for NotCheese Last November, the unicorn company launched its first-ever cheese offering in Chile with NotCheese slices buttery and cheddar, breaking into the vegan cheese category and expanding its plant-based portfolio.  “95% of consumers’ requests were related …

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NotCo B corp

Image courtesy of NotCo
Company News

NotCo Achieves the “Great Honour” of B Corp Certification

Chilean foodtech NotCo announces it has achieved B Corp certification, joining the global movement of companies seeking to meet high standards of social and environmental performance, as well as transparency and accountability. The fast-growing Unicorn company has been developing dairy and meat alternatives since 2016. NotCo says that the certification highlights its ongoing commitment to achieving meaningful and transparent environmental and social impact performance. In the words of NotCo CEO Matias Muchnick: “Transparency and accountability have always been a driving force behind NotCo, so having B Corp certification is a great honour and is something we have been pursuing since we started this journey.” NotCo launched NotMilk in the US in 2020, and its full portfolio, including NotBurger and NotChicken, enjoys a retail footprint of …

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NotCo meats at starbucks mexico

© Starbucks Mexico
Food Service

Good News for LATAM as Starbucks Launches NotCo Products in Mexico & Argentina

This month, while food service chains around the world are expanding their offering for Veganuary and are committing to achieving sustainable goals, NotCo’s branded business NotCo Food, which offers products including NotMilk, NotBurger, and NotChicken, continues to be a leading supplier for retail and food service in Latin America. Starbucks Mexico Launches NotCo sandwiches Earlier this month, Starbucks Mexico announced the expansion of its food menu by introducing two new plant-based options made with NotCo products: NotChicken Baguette and NotBurger Baguette. Both sandwiches are 100% plant-based and are offered with NotMayo, NotCo’s 100% plant-based emulsion with a taste, aroma, and texture similar to mayonnaise. Starbucks Argentina Introduces NotMilk Buenos Aires Starbucks, operated in Argentina by licensee Alsea, recently announced a collaboration with NotCo to expand …

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Karim_Pichara_and_Matias_Muchnick_notco

Karim Pichara & Matias Muchnick © NotCo
Fundraising

NotCo Raises $70M to Catapult New B2B Platform Ahead of IPO

NotCo announces it has closed $70M in Series D1 funding to “catapult” a new B2B unit and accelerate the transformation of the industry, with Forbes suggesting today that the Chilean unicorn is “actively preparing for an IPO likely in 2025”. “These partnerships will help diversify and accelerate our impact while scaling the accessibility of truly delicious plant-based options to further propel the industry forward” The new platform will enable other CPG brands, ingredient suppliers and tech providers to leverage NotCo’s AI platform “Giuseppe” for their own innovations, while NotCo will continue to operate its branded business, NotCo Food, offering products like NotMilk™, NotBurger™ and NotChicken™ through both retail and food service across the US. Kraft Heinz Not Company The news comes three days after the …

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Gastronomy & Food Service

NotCo and Dunkin’ Chile Launch Plant-Based NotDonuts and NotMilk At All Locations

Food tech phenomenon NotCo announces it has joined with Dunkin’ Chile to launch two new plant-based donuts –  the Boston NotManjxr and the Sugar NotManjxr. Along with the donuts, Dunkin’ Chile is also debuting NotCo’s NotMilk, which customers can order hot or iced in any drink or coffee.  Now available at all Dunkin’ locations across Chile, the launch includes NotManjxr donuts – with “Manjxr” referring to the popular “manjar” sweet flavoring found in Latin America desserts. Dunkin’ customers can order the donuts in Boston NotManjxr, Sugar NotManjxr, and Double Boston NotManjxr flavors.  The collaboration also includes Dunkin’s introduction of NotMilk, which NotCo says customers can order for any frothy or creamy drink. Big year The news closes out a blockbuster year for NotCo, which recently partnered …

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notco products displayed with its founder Matías Muchnick

Matias & Portfolio © NotCo
Company News

NotCo Announces New Papa John’s Pizza Featuring NotChicken & Plans for 2023

Chilean giant NotCo has unveiled the first pizza topped with its NotChicken innovation — the Vegan BBQ Shot — which as of this week is now available at all Papa John’s locations throughout Chile. In Argentina, a NotCo popup restaurant has appeared, while this week the Unicorn company has revealed its focus areas for 2023. CEO and founder Matías Muchnick, recently named Latin America’s 2nd Most Disruptive CEO, yesterday discussed the company’s plans for 2023 in interview with Bloomberg Línea. DF SUD, an online media specialising in Latin America business, also reported on the food tech’s 2023 plans and covered the news of its first plant-based restaurant in Argentina.  1. Staying Profitable  To face the industry’s downturn due to the global economic crisis, NotCo has …

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NotCheese in Chile

©NotCo
Products & Launches

NotCo Debuts Highly Anticipated NotCheese Slices in Chile

Latin American startup NotCo announces the launch of NotCheese – its first-ever cheese offering and what the company calls the “most anticipated product” in its history. Launching in two varieties, NotCheese slices will initially debut at Jumbo supermarkets in Chile, as well as on the NotCo website.  Available in Buttery and Cheddar varieties, NotCheese is made from ingredients like coconut butter, tapioca starch, pea protein and turmeric. The product offers the same smell, texture and flavor as traditional cheese, and can be enjoyed on top of burgers, or melted into a sauce or dip. NotCheese was created with the help of the company’s patented artificial intelligence, known as as Giuseppi, and joins its acclaimed portfolio of products, which includes NotMilk, NotBurger, NotIcecream, NotMayo and NotChicken.  According …

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Kraft Heinz Not Co Joint Venture

©The Kraft Heinz Not Company
Products & Launches

Kraft Heinz and NotCo Reveal First Joint Products: Animal-Free Cheese and Mayo

Kraft Heinz Co. and food tech startup NotCo reveal the first products of their innovative partnership will be animal-free cheese slices and mayonnaise. Beginning in November, Not Cheese will be tested in 30 Cleveland, OH stores, with a national rollout planned for later next year. The two companies’ new mayo is also expected to launch in early 2023, reports Bloomberg.  Kraft Heinz and NotCo joined forces to create The Kraft Heinz Not Company in February to accelerate the development of affordable plant-based foods. Combining Kraft’s iconic brands with NotCo’s AI-driven technology, Kraft stated the venture would develop premium, co-branded products with an “unprecedented” focus on speed, quality and scale.  Cheese singles The newly unveiled products include dairy-free Not Cheese, which recreates Kraft’s classic Singles slices in …

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Vegan Kraft Mac and Cheese Australia

©Kraft Heinz
Company News

Kraft Heinz Releases 2022 “Together at the Table” Report Highlighting the Company’s Plant-Based Progress

Kraft Heinz has released its 2022 Environmental Social Governance (ESG) Report, outlining the company’s progress toward ESG priorities during the 2021 calendar year. Titled “Together at the Table,” the report highlights Kraft Heinz’s increased investments in plant-based foods, including its recent launch of dairy-free Philadelphia Cream Cheese.  Since 2021, Kraft Heinz has continued to increase its number of plant-based offerings, ranging from three varieties of Heinz Beanz Burgerz and vegan mayonnaise to plant-based Heinz Salad Cream and Kraft Mac and Cheese.  This month, the company appears to have released a dairy-free version of its famed Philadelphia Brick Cream Cheese in select markets in the US and UK, including Kroger and Tesco. Shoppers on social media have been posting sightings of the new cream cheese, which …

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NotChicken US launch

©NotChicken
Products & Launches

NotCo Preparing to Launch First NotChicken Products in US By End of 2022

Food tech startup NotCo announces it will be launching NotChicken patties at US Sprouts Farmers Markets in coming months. In addition, NotChicken nuggets are set to make their US debut in the beginning of 2023, reports FoodNavigator-USA.  Taste test winner The new products, which retail for a suggested price of $7.99/ 4-pack, performed better than competing plant-based chicken brands in a consumer taste test, according to co-founder and CEO Matias Muchnick.  While plenty of plant-based chicken patties and nuggets have appeared on the market, NotCo maintains its products – created by a patented, AI-powered tech platform  – stand apart because the company possesses unique IP and formulations. Special ingredients The brand also says NotChicken’s ingredient formulation differs according to global regional markets, with the US …

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Matias Muchnick CEO - Notco

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People

Matías Muchnick of NotCo Named Latin America’s 2nd Most Disruptive CEO

Argentinean strategy consultancy HORSE recently presented the results of its CEO Change Makers 100 Latin America. Among the three best CEOs in Latin America, ranking second is Matías Muchnick, CEO and founder of Chile’s NotCo. In a recent interview with vegconomist, Muchnick spoke of the famous Unicorn company’s Latin heritage: “The NotCo Latin identity will never disappear, it is what makes us who we are.” The company also contacts us this week to say that it will showcase its newest development NotChicken™ Patties at booth #2735 at Natural Products Expo East 2022 which takes place Sept 28 – Oct 1. The ranking process According to HORSE, 65 million news articles from the top 90 news portals in Argentina, Brazil, Central America and the Caribbean, Chile, …

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Kraft Heinz Not Co Joint Venture

©The Kraft Heinz Not Company
Company News

Kraft Heinz’s New Chief Growth Officer Reveals First NotCo Products Will Launch in Late 2022

Kraft Heinz’s newly appointed chief growth officer, Diana Frost, reveals the global food conglomerate aims to “democratize” plant-based foods through its partnership with food tech startup NotCo. In addition, Kraft Heinz plans to roll out NotCo’s first co-developed plant-based products by the end of 2022, reports Ad Age.  Frost, who previously served as chief marketing officer and the head of disruption for Kraft’s Canadian region, states the CPG company is looking to use its much-publicized joint venture with NotCo – known as The Kraft Heinz Not Company – to improve the taste, texture, and price of plant-based proteins.  Frost describes working with the Chilean food tech brand as an “amazing experience”, and says she has already participated in multiple “fantastic” tastings.  Major venture Kraft Heinz …

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