NotMayo Expanding to US Target Stores Nationwide
The Kraft Heinz Not Company announces its popular NotMayo will launch in US Target stores nationwide this month. Created with NotCo’s AI-driven food tech, NotMayo is made to offer the same look, taste and texture as egg-based mayo and can replace mayo in any traditional recipe. According to The Kraft Heinz Not Company, current plant-based mayonnaise options aren’t meeting consumer expectations, with data showing just a quarter of plant-based mayo buyers become repeat consumers. NotMayo, available in 15 oz jars, is said to have the same savory and creamy taste of animal-based mayo and can be enjoyed in any summer or grilling dish, from burgers and French fries to BLTs and potato salad. The Kraft Heinz Not Company, a joint venture between CPG giant Kraft …