Vegan NotMayo Jar

© The Kraft Heinz Not Company

Retail & E-Commerce

NotMayo Expanding to US Target Stores Nationwide

The Kraft Heinz Not Company announces its popular NotMayo will launch in US Target stores nationwide this month. Created with NotCo’s AI-driven food tech, NotMayo is made to offer the same look, taste and texture as egg-based mayo and can replace mayo in any traditional recipe.  According to The Kraft Heinz Not Company, current plant-based mayonnaise options aren’t meeting consumer expectations, with data showing just a quarter of plant-based mayo buyers become repeat consumers. NotMayo, available in 15 oz jars, is said to have the same savory and creamy taste of animal-based mayo and can be enjoyed in any summer or grilling dish, from burgers and French fries to BLTs and potato salad.  The Kraft Heinz Not Company, a joint venture between CPG giant Kraft …

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NotMayo US launch

©The Kraft Heinz Not Company

Products & Launches

NotCo Announces US Retail Debut of NotMayo

NotCo, in partnership with The Kraft Heinz Not Company, announces its popular NotMayo is now available in US retailers The Fresh Grocer, ShopRite and PriceRite, as well as select regional stores for Target, Kroger and Meijer. According to Matias Muchnick, NotCo’s founder and CEO, the product is launching in the US more than five years after its initial, highly successful debut in Chile. The company says the rollout is made possible by NotCo’s joint partnership with CPG giant Kraft Heinz, and reports NotMayo beat both animal and plant-based mayo’s in consumer tests.  In Chile, a country that is said to consume about 4kg of mayonnaise per capita each year, NotMayo became a runaway success when it launched in Jumbo markets nationwide in 2017. At Jumbo, …

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Vegan NotMayo

© The Kraft Heinz Not Company

Products & Launches

The Kraft Heinz Not Company Launching NotMayo in US and Canada in 2023

The Kraft Heinz Not Company, the joint venture between CPG giant Kraft Heinz and startup unicorn The Not Company, announces it is will release its first plant-based mayo product, NotMayo, in regional US markets this month. The company hopes to roll out the product nationwide in the US and enter Canada later in 2023, as part of its mission to make plant-based foods more accessible.  A better mayo According to the company, NotMayo brings considerable value to consumers when compared to other mayos in the plant-based category. The product is priced at a suggested $5.99 per 15 oz. jar. The company has not yet detailed NotMayo’s ingredients or which retailers will offer it.  NotMayo follows the previous announcement of plant-based Kraft cheese slices, which The …

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