Notpla and Mack will launch a laundry detergent with seaweed and plants biodegradable packaging

© Notpla


Notpla and MACK Launch Biodegrable Seaweed Film in Laundry Detergent Sachets

Sustainable packaging startup Notpla and vegan detergent company MACK have partnered to introduce a biodegradable option for packaging detergents to help the cleaning industry move away from single-use plastics. MACK will launch its laundry detergent refills in sachets made with Notpla’s innovative seaweed and plant-derived biodegradable film. These novel packaging can substitute conventional PVA (Polyvinyl Alcohol) and PVOH (Polyvinyl Alcohol Copolymer) plastics. This initiative marks the seaweed film’s first application in cleaning products and a “world-first” in the laundry detergent market. According to Notpla, its film is water-soluble — no more microplastic leakage — while ensuring high-quality performance and convenience. The product was subject to a long biological degradability assessment, passing industry standards. “Our partnership with Notpla aligns perfectly with our mission to provide customers with a …


Pierre Paslier and Rodrigo Garcia Gonzalez, co-founders and co-CEOs

Pierre Paslier and Rodrigo Garcia Gonzalez, co-founders and co-© Notpla


Notpla: “We Want to Lead the Way in Providing Truly Sustainable Alternative Packaging Solutions Around the World”

Notpla is on a mission to make packaging disappear. Founded in London in 2014, this seaweed pioneer famously won the Earthshot Prize in the category of “Build a Waste-Free World” last December, as revealed by Prince William and announced by David Beckham. Quite an achievement for the company, for seaweed, the packaging industry, and indeed the planet. Pierre Paslier, co-founder and co-CEO of Notpla, kindly took the time to talk about this wonderful company and its aim to make single-use plastics a thing of the past. How did Notpla come to life and what are the core values of your company? At Notpla, our mission is to make packaging disappear by providing sustainable alternatives to single-use plastic packaging. We are a sustainable packaging start-up that …




Algae, Microalgae & Seaweed

Women’s EURO Final: Just Eat & UEFA to Introduce “Disappearing” Seaweed Food Packaging

Just Eat and UEFA announce that, in collaboration with sustainable packaging pioneer Notpla, biodegradable seaweed-coated food packaging will be introduced at the UEFA Women’s EURO Final at Wembley Stadium on 31st July, marking a first for a major football match. The packaging that will be served at the Women’s Final is home-compostable and will biodegrade within 4-6 weeks, just like a piece of fruit, according to Just Eat. With the cool tagline, “We make packaging disappear”, the London-based company produces a variety of biodegradable solutions made from seaweed and plant material that disappears naturally. Notpla raised £10 million in Series A last December with the funds going towards the growth of its manufacturing facility and to develop new innovations, such as a transparent flexible film …


New Wave shrimp

©New Wave Foods

Market & Trends

Seaweed Industry Sees Major Growth – Investment Up by 36% to $168M

The seaweed industry saw its number of investment deals double while the amount invested grew by 36% to $168 million in 2021. The new figures show how a vibrant seaweed industry is emerging outside of Asia, with investors taking note of the sustainable future biomass.  The data comes from a new Phyconomy study, showing that the number of new seaweed startups has grown by 50% in the past two years, with Europe having the most active seaweed startup ecosystem – although North American startups find it easier to attract capital, according to the report. Phyconomy is an information portal for the seaweed industry established in 2020 to track the emerging seaweed economy. Other key takeaways from its report include that the midstream of the value …


Ooho Notpla seaweed packaging

Image credit: David Lineton ©Notpla

Investments & Finance

Notpla Seaweed Packaging Raises £10M For Fully Edible, Biodegradable Plastic

Notpla, a seaweed packaging startup, has raised £10 million in Series A funding for its sustainable packaging solution. Named Ooho, the alternative to plastic is an edible and fully biodegradable packaging made of seaweed.  As first reported by Silicon Canals, London-based Notpla will use the fresh funds to grow its manufacturing capacity while developing new innovations, such as a transparent flexible film and a seaweed paper. According to the company, seaweed is one of the planet’s most abundant sources of biomass and its production is highly sustainable.  Seaweed production does not compete with food crops, requires no fertilizer or freshwater, and sequesters carbon dioxide. Founded in 2014 by Rodrigo Garcia Gonzalez and Pierre-Yves Paslier, Notpla’s products easily biodegrade in just 4-6 weeks without the need …