Novo Farina Simpleas Snacks_Simpleas Mince

©Novo Farina

Investments & Finance

Pea Protein Pioneer Novo Farina Secures £3M Funding Round Led By Billionaire Richard Koch

Pea protein producer Novo Farina Ltd announces it has raised in excess of £3 million from private investors led by billionaire Richard Koch, the author and investor behind ventures such as Filofax, Belgo, Plymouth Gin, Betfair, Fanduel, and Auto1. The Norfolk UK company uses whole yellow peas for its portfolio which includes its lead product INovo-TexTM – a texturised pea protein for meat alternatives, Pea Flour and Pea Crumb,  for the food manufacturing industry, food services and retail, as well as its first end product launched last year – Simpleas Snacks, which are stocked by WHSmith, East of England Co-op, Amazon and independent retailers. Koch noted today, “I am delighted to invest in Novo Farina, which has a unique series of healthy and ecologically sound …