A woman with a transparent bag with many nucao chocolate bars inside

© the nu company

Investments & Finance

The Nu Company Secures Media Deal to Make Sustainable Chocolate the Norm in Germany

SevenAccelerator announces a media investment in the nu company, the German food tech behind the vegan chocolate brand, nucao, known for its organic and fair trade sourced chocolate and environmentally friendly packaging. An early-stage venture capital arm of the German mass media and digital company ProSiebenSat.1 Media and part of SevenVentures, a leading TV media investor, SevenAccelerator makes individually tailored investments in consumer-focused startups developing sustainable products.  The media deal will give nucao advertising exposure through ProSiebenSat.1’s TV and digital media to expand the brand’s awareness and distribution channels across Germany, stated the VC. Additionally, nucao will leverage the expertise of the digital group to reach and engage with specific target audiences to develop its marketing strategy. Becoming the standard Nucao’s advertising campaign on TV and …

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nu company

Christian Fenner, Thomas Stoffels and Mathias Tholey ©nu company

Investments & Finance

Germany: The Nu Company Raises €14M with Formula 1 World Champion Nico Rosberg Among Investors

Leipzig-based sustainable food startup the nu company has successfully completed its first financing round following triple-digit sales growth for the fourth consecutive year. Raising over €14 million in series A funding, the challenger brand is looking to seriously disrupt the food industry with its vegan product line. Featuring the vegan and sugar-reduced chocolate bar line nucao, and the organic protein brand numove, the nu company aims to expand its line of all-organic, low ingredient products with less sugar, plastic-free packaging, and a negative CO2 balance.  Having recorded triple-digit sales growth for four consecutive years, and with its products already available in over 10,000 stores, the company was an attractive offer for the Series A investors, which included former F1 world champion and sustainability entrepreneur Nico …

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