Nudj jackfruit burgers

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Company News

French Startup Nudj is Championing Jackfruit in France After Indian Voyage

Nudj founders, brothers Barthélemy Peuchot and Foucauld Peuchot, passionate about the evolution of consumption patterns, spent time racking their brains about how to change the food industry from within. During a trip to India, they discovered the jackfruit, a largely untapped resource in the west, yet a source of natural protein, rich in fibre and vitamins, and were inspired to launch their brand in 2020. The jackfruit is the oldest natural alternative to meat there is, say the founders. “Once cooked, the melting and stringy flesh of our tender jackfruit is very similar to that of pork or chicken. Indonesians have been cooking it in hot dishes for thousands of years. It’s our turn.” Replacing the “meat moment” Nudj describes itself as an impact startup, …