NUGGS

Simulate Nuggs

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Investments & Acquisitions

Simulate Announces Acquisition by Ahimsa Companies

Simulate, the company best known for producing plant-based nugget brand NUGGS, has announced an acquisition by plant-based investor Ahimsa Companies. As reported by Axios, Simulate required significant capital and opted to find a buyer rather than attempting to raise the funding. The deal was a combination of cash and equity, though the valuation of the company has not been disclosed. “Ahimsa is very values-aligned, and they’ve been committed to this space and mission for a long time,” Sam Terris, co-founder and CEO at Simulate, tells vegconomist. “We were looking for a partner that balances pragmatism and optimism — a group that could help get alt protein economics to work on a large scale, while also willing to invest in higher upside technology. Ahimsa fit the …

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Simulate Plant-Based Chicken Tenders

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Products & Launches

SIMULATE Launches New Plant-Based Chicken STRIPS and CUTLETS into US Food Service

Plant-based chicken brand SIMULATE announces it is launching new STRIPS and CUTLETS, which will be initially available in US foodservice. Unlike the brand’s previous releases, Simulate’s new products are made using advanced extrusion technology tto produce a more realistic animal-meat texture.  Known for developing its flagship products NUGGS and TENDERS using software-like, iterative development, SIMULATE says its new products come closer than ever before to conventional meat. The unbreaded STRIPS are meant to recreate grilled chicken, while the CUTLETS offer a plant-based filet for use in fried chicken sandwiches and similar QSR offerings. The company also notes its STRIPS represent the brand’s first real “food swap” – an item that can directly replace chicken meat in any given recipe.  Better texture To improve the products’ texture, …

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Company News

SIMULATE Announces $50M Series B and Receives Valuation Of Over $250M

New York’s SIMULATE, which started life under the name of its first product NUGGS in 2019, today announces $50 million in Series B funding, making a total raise of $60 million, in a round which valued the company at more than $250 million. This news comes a day after the company announced its debut on the Canadian market. On a mission “to develop nutrition technology that advances nature’s codebase” Interesting to note, when bearing in mind the tech background of 21-year-old founder Ben Pasternak who first made his mark with Monkey, a video game chat app for teenagers,  is that the round was led by Alexis Ohanian’s 776.  Husband of tennis star Serena Williams, Ohanian is known in the business world as a serial investor …

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Nugg

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Company News

Nuggs Raises $4.1M, Says “Food System is in Need of Complete Reinvention”, is Already Reinventing the Hot Dog

According to Food Dive, the plant-based chicken startup Nuggs received $4,1 million in investments and has founded its new parent company Simulate to expand the product range beyond the plantbased chicken nugget. By taking this step, Nuggs wants to prove itself as an alternative meat brand known for new and innovative products.

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