New York vegan cheese brand NUMU has announced its Series A funding, co-led by Unovis Asset Management and Clear Current Capital. The funding will be used for marketing, product development, and increased distribution.
Whole Foods Switches Cheese on Its Plant-Based Pizzas to NUMU Vegan Mozzarella
Whole Foods US has swapped the Daiya cheese on its plant-based pizzas for NUMU vegan mozzarella. The change has taken place at all locations nationwide. NUMU was founded by New Yorker Gunars Elmuts, who was disappointed with the lack of vegan cheese at pizzerias when he first began eating a plant-based diet in 2011. At the time, many chefs were unimpressed with the functionality of vegan cheeses and were reluctant to use them. Elmuts first developed vegan mozzarella so that he could bring it with him to pizzerias. But chefs soon took notice, and Elmuts set up the company so that they could buy the cheese for wholesale use. NUMU vegan mozzarella is made from a mixture of coconut oil and starch, and is described …