Ferrero Announces Launch of Nutella Plant-Based in European Supermarkets
Ferrero has announced the launch of a plant-based version of its much-loved chocolate hazelnut spread, Nutella, in select European markets. In the new spread, milk has been replaced with plant-based ingredients such as chickpeas and rice syrup, reportedly providing the same taste and texture as the original Nutella recipe. With the launch, Ferrero is targeting the increasing number of consumers choosing to cut down on or completely avoid animal products. Nutella Plant-Based has been certified as vegan by The Vegetarian Society. “We welcome Ferrero’s efforts to meet the needs and expectations of the millions of consumers following plant-based and vegan diets,” said Vanessa Brown, Head of Trademarks at the Vegetarian Society. “We are pleased to announce that the new Nutella Plant-Based meets the Vegetarian Society’s …
