Setback for French Government as Court Supports Plant-Based Meat and Rejects Label Confusion
After five years of legal battle, the French Supreme Court has ruled in favor of the Nutrition & Santé Group (owner of Gerblé, Céréal, ValpiBio, Valpiform) which had been accused by the meat lobby Interbev (Association Nationale Interprofessionnelle du Bétail et des Viandes) of unfair competition and misleading plant-based meat labels, announces the Association Végétarienne de France. The court confirmed that a risk of confusion between “steak” and “veggie steak” had not been established. In the court’s view, consumers can distinguish between the different categories if the packaging and advertisements “clearly” indicate that the product is plant-based, reports the French media. Against plant-based meat This ruling favoring plant-based meat is a significant setback for the French government, which recently renewed proposals to prohibit more than 21 meat …
