Frank Anders, NX Food

Frank Anders ©NX Food


NX Foods: “Gastronomy First – Five Reasons to Launch Food Innovations With Culinary Experts”

NX-Food, which stands for Next Generation Food, advises its clients on the implementation of innovation processes, sustainable food concepts, technology and product innovations as well as corporate venturing activities. “We have accompanied a number of food product launches including Beyond Meat, Moving Mountains, Impossible Foods and TiNDLE” We spoke with Frank Anders, Head of Strategy & Financial Planning, who told us all about how a chef can act as a “quality gatekeeper” and explains to us the Gastronomy First approach. Frank, you work with the Food innovation consultancy NX-Food which launched its Whitepaper “Gastronomy First – 5 Reasons to launch food innovations with culinary experts” today. What is this approach? The “Gastronomy First” approach is a go-to-market strategy for new food products and brands. How …