Despite its recent Blackstone controversy which caused some consumers to actively boycott the brand, Oatly reports that it has experienced incredible growth this year (stats below) and announces the launch of a new Oatgurt with a new campaign describing it as “totally normal” in a bid to appeal to those who may still be wary of dairy alternatives.
Canada’s Beyond Moo Debuts Single-Serve Oatgurt for Kids
Eat & Beyond Global Holdings Inc., an investment issuer focused on alternative protein, announces Canadian portfolio company Beyond Moo is expanding its product line with a single-serve oatgurt beverage for kids. Made from 100% Canadian oats, the new oatgurt is a dairy-free, gluten-free yogurt drink that is low in sugar and provides healthy probiotics, calcium and vitamins. Available in cherry and vanilla flavors, the kid’s oatgurt comes packaged in a portable on-the-go format. Beyond Moo sells a full range of non-dairy yogurt, kefir, cream cheese-style spreads and butter. All of its products are made without dairy, gluten, nuts, soy, preservatives or artificial flavors. Drinkable format “The drinkable format means that it’s easy to toss into kids’ lunchboxes or take on the go,” said Yulia Weber, …
