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Leading plant-based milk brands urge Swedish government to push for change in EU School Scheme Review

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Milk- and Dairy Alternatives

Oatly, Alpro, DUG, Planti, and More Urge Swedish Government to Push for Plant-Based Milk in EU School Scheme Review

December 1, 2023December 1, 2023

Oatly, Alpro (Danone), DUG (Veg of Lund), Planti, Oddlygood, and Sproud, under the umbrella of Plant-based Sweden (Växtbaserat Sverige), have sent a letter to the Swedish government urging it to advocate for the inclusion of plant-based milk in the upcoming review of the EU School Scheme. Currently, the EU School Scheme aids over 20 million European children by providing them with milk, fruit, and vegetables. However, it does not encompass milk alternatives, even though numerous children are unable or unwilling to consume dairy due to medical, ethical, taste, or environmental concerns. Last year, ProVeg and The Vegan Society collected tens of thousands of signatures calling for the EU to add plant-based milk to the scheme. The Green REV Institute also issued an open letter calling for plant milk in schools, arguing that …

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Oatly chocolate milk

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Oatly Stock Surges Following Partnership Announcement with Insomnia Cookies

December 4, 2023November 17, 2023

Oatly Group AB (Nasdaq: OTLY), the “world’s largest oat drink company,” known for its witty marketing campaigns, has announced a new collaboration in the US with Insomnia Cookies. Present at all 250+ locations across North America, Oatly’s 11oz Original and Chocolate Oatmilks are now featured alongside Insomnia Cookies’ assortment of signature warm cookies, desserts, and ice creams. Stock surge follows announcement Following a steady decline since mid 2021, Oatly’s stock surged by well over 30% after the announcement of the new partnership and has since leveled out. The company has been shifting toward an “asset-light supply chain strategy” in an effort to boost profitability and has stated that it is on track to post profits this year. Part of this strategy has included transferring plant …

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Insomnia Cookies

Oatly production line

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Manufacturing & Technology

Ya YA Foods Announces $92M Expansion of Manufacturing Plant in Utah Following Oatly Facility Takeover

November 14, 2023

Ya YA Food Corp., a Toronto-based food and beverage packaging company, has announced a $92 million investment in the expansion of its manufacturing plant in the Business Depot Ogden business park in Ogden, Utah. The company took over the plant from Swedish alt-dairy company Oatly as part of a $72 million deal in January. This is part of Oatly’s shift to an “asset-light supply chain strategy” where Ya YA Foods not only assumed management of Oatly’s Ogden facility but also took control of its Fort Worth, Texas operation. This strategic move is a key component of Ya YA’s expansion plans and marks the company’s initial venture into food and beverage packaging in the United States, projecting the creation of 302 jobs over the next decade. …

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Oatly's call for Big Dairy execs to join debate receives just one response

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Sustainability / Environment

Oatly’s Call for Big Dairy Execs to Join Climate Labelling Debate Receives Just One Response

October 23, 2023

As part of its campaign calling for climate labelling on all food and drink products in the UK, Oatly recently hosted a debate where it invited a “Big Dairy Executive” to explain their stance on the subject. Despite the spot being open to dairy executives from across the EU, and the 26 million views received by Oatly’s campaign launch video on social media, the company received just one response from the dairy industry — and it wasn’t from an executive. Bryce Cunningham is a farmer from Mossgiel Organic Farm in Ayrshire, Scotland, who told the Daily Record that he “felt that Oatly’s claims were unjustified”. Mossgiel is working to reduce its carbon emissions, with the aim of reaching net zero by December 2025. The farm …

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Oatly calls for climate labelling

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Sustainability / Environment

Oatly Calls for Climate Labelling in the UK, Challenges “Big Dairy” to Publish Its Climate Impact

October 16, 2023

Oatly has launched a campaign calling for all food and drink producers in the UK to adopt climate labelling. The company, which already makes its emissions data public, has published a paper titled Climate Labelling: Why Not? to make the case for others to follow suit. The report has been dubbed a “grey paper”, in recognition of the fact that “climate labelling isn’t a black and white issue where certain foods are good and others are not”. Oatly hopes to join forces with other companies to come up with an effective climate labelling system and put pressure on the UK government to make it mandatory. To promote the campaign, Oatly is offering free high-profile ad spots to the dairy industry if it makes its climate …

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Svenja Fritz, Oatly

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Oatly: “Our Food System Still Clearly Favors Products of Animal Origin”

September 29, 2023

Swedish oat specialist Oatly offers a wide portfolio of plant-based dairy alternatives, including alternatives to milk, ice cream, yogurt, cooking creams, spreads, and on-the-go drinks. The company has been campaigning for equal treatment of plant-based alternatives and animal products at the political level for some time and, together with various partners, is making concrete demands on politicians. We spoke in an interview with Svenja Fritz, Head of Communication & Public Affairs at Oatly for Germany, Austria, Switzerland, and Poland. Since 2021, Fritz has been committed to driving change towards a more sustainable food system. She previously held senior positions in the House of Representatives in Berlin, in the Ministry for Integration in Baden-Württemberg, and in the German Bundestag. She previously worked as press spokesperson for …

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Oatly soft serve

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Tourism & Travel

Oatly’s Soft Serve Launching at All Deutsche Bahn Lounges Across Germany

August 10, 2023

Oatly today announces a partnership with Deutsche Bahn (DB), one of the largest railway companies in Europe, to offer Oatly soft serve for the first time in all 16 DB lounges across Germany. Oatly and Deutsche Bahn initially collaborated in 2022 by making Oatly Barista Edition the first-ever plant-based milk to be served on all Deutsche Bahn ICE and Intercity trains. Since then, the national rail company of Germany, which serves on average just under 2 billion passengers per year, has gone on to provide further plant-based options including a vegan currywurst option as well as a chilli sin carne with the LikeMeat product Like Hack. Oatly Soft Serve, which launched in the US in 2021, is available at New York City’s iconic ice cream …

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Oatly expands in Amazon marketplace to meet the growing demand for oat milk in Europe

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Oatly Expands with Amazon to Meet Rising Demand for Plant-Based Milk in Europe

August 3, 2023

Swedish oat milk manufacturer Oatly and marketplace Amazon are joining forces to make plant-based milk more accessible to European customers. Oatly (Nasdaq: OTLY) today announced an expansion of its direct relationship with Amazon through a new pan-European arrangement: Oatly oat drinks will be on Amazon’s markets, including Germany, France, Italy, Spain, Netherlands, and Belgium. Under the arrangement, Oatly will list its most popular oat drinks on the platform, including Oatly Barista Edition, Oatly Light, Oatly Semi, Oatly Whole, Oatly “No” Sugars, and Mini Barista. Additionally, Amazon Prime members will receive the products at Prime speed, alongside subscribe and saving money options. Bryan Carroll, General Manager of UK & Ireland, will lead a new pan-European business group to manage the Amazon relationship. Making plant-based milk accessible …

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Oatly oat-based soft-serve

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Milk- and Dairy Alternatives

Oatly Opens Popup Oat-Based Soft-Serve Shop in Amsterdam

July 5, 2023July 5, 2023

After launching its oat-based soft-serve for food service last month, Oatly has opened a popup ice cream shop in Amsterdam. The store offers three flavours of dairy-free soft-serve — vanilla, coffee, and matcha. Customers can also choose from a range of “over-the-top toppings”, including strawberries, cherries, stroopwafel, salted caramel, cardamom, and even chilli flakes. The popup opened on July 2 and will run every day until August 31, based at Prinsengracht 16. The opening hours are 12:00-22:00. Oatly has also announced that the soft-serve will be “going on tour” in the UK, with a truck visiting numerous cities including Liverpool, Leeds, London, and Bristol throughout August and early September. Additionally, the ice cream will be on offer at various festivals across Northern Europe throughout the …

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Oatly soft serve

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Sweets & Snacks

Oatly Launches Oatly Vanilla Soft Serve Ice Cream Into UK Food Service

June 19, 2023

Oatly Group AB (Nasdaq: OTLY) today announces the launch of Oatly Vanilla Soft Serve ice cream for UK food service providers including some well-known outlets as well as upcoming summer festivals. The product was first previewed during London Coffee Festival in April and is now available to partners such as The Breakfast Club, and the famous Fortnum & Mason department store in Piccadilly. JENKI will use the product to create a unique Matcha Soft Serve ice cream for its London Matcha bars while fast-growing chain Neat Burger, backed by Leonardo DiCaprio and Lewis Hamilton, is set to use Oatly Soft Serve in its soft serve shakes. Exciting plans for this product Bryan Carroll, General Manager for Oatly in the UK and Ireland, said: “At Oatly, …

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Oatly Cream Cheese

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Products & Launches

Oatly Unlocks Oats’ Potential (Again), Launches Philadelphia Style Cream Cheese Across the US

June 7, 2023June 6, 2023

Oatly (Nasdaq: OTLY) announces the US launch of its latest NPD, an oat-based version of the famous Philadelphia cream cheese. Available in two flavors — Plain and Chive & Onion — the products will start to roll out at retailers nationwide today through Q3, 2023. The company’s Philadelphia-based food scientists spent a year developing the new product using Oatly’s proprietary oat base to deliver great taste and function without dairy. Last February, Oatly pre-launched a limited release of its new cream exclusively in “Philly” before introducing it to the US market. “For decades, we’ve focused on the power of oats and the magic that happens when you unlock their potential,” said Leah Hoxie, SVP Innovation at Oatly North America. “With this new cream cheese, …

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Oatly Barista

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Milk- and Dairy Alternatives

For World Milk Day, We Highlight Oat Milk’s Meteoric Rise and Latest Innovations

June 7, 2023June 1, 2023

June 1 marks World Milk Day, and while the occasion was originally launched by the UN to recognize dairy milk, plant-based milk is increasingly taking center stage as the world’s creamy beverage of choice. Out of the countless dairy-free milk varieties, arguably none has shot to fame as quickly or attracted more passionately loyal fans than humble oat milk. It’s notable to recall that, just over five years ago, few people had ever heard of oat milk, and the product was virtually non-existent in most coffee shops and smoothie bars. But brands like Oatly broke open the lucrative market for this innovative beverage, which is beloved the world over for its creamy texture, low calorie count and gluten- and nut-free ingredients. According to Research and …

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Oatley's new range with improved formula launches in the UK

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Products & Launches

Oatly Introduces New Oat Drink Range in the UK: Light, Semi, Whole, and “No” Sugars

May 26, 2023

Just days after reporting robust global growth, Oatly announces the launch of a new “great tasting” oat drink range with improved recipes — Light, Semi, Whole, and “No” Sugars — in major retailers across the UK. Dairy and soy-free, Oatly’s new range is unflavoured, contains no added sugar or sweeteners, and is low in saturated fat. Oatly oat drinks provide calcium, iodine, riboflavin, and vitamins B12 and D. According to a recent study, this new range has a 58%-63% lower climate impact than comparable cow’s milk, announced Oatly. Aligning with the company’s commitment to sustainability, Oatly recently launched a global regenerative agriculture movement to reduce greenhouse gas emissions dramatically, starting in Canada, Sweden, the US, Finland, and the UK. Bryan Carroll, GM at Oatly UK, commented: “We want to …

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Oatly F.A.R.M. The Future Agriculture Renovation Movement

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Agriculture / Agribusiness

Oatly Launches Regenerative Agriculture Movement to Slash Climate Footprint by 70%

May 22, 2023

Oatly has announced the launch of a global regenerative agriculture movement that will work with farmers to dramatically reduce greenhouse gas emissions. Called F.A.R.M (Future Agriculture Renovation Movement), it aims to restore carbon, improve biodiversity, and support farm viability. The movement will test several different models of regenerative agriculture; pilots are currently taking place in Canada, Sweden, the US, Finland, and the UK, and will scale globally if successful. In 2022, 22 corn and soy farmers participated in the pilot schemes by adding oats as a third crop in their rotation. Oatly says it consults with farmers to find out what works and provides financial incentives to those who take part in the pilots. “The whole idea of planting clover and other cover crops kind …

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regenerative agriculture

regenerative farming

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Oatly Names Jean-Christophe Flatin, Previously Mars President, as New CEO, Reports Robust Global Growth

May 9, 2023May 9, 2023

Oatly Group AB (Nasdaq: OTLY), the world’s largest oat drink company, announces today that Global President Jean-Christophe Flatin has been named the company’s next CEO effective June 1, 2023. Concurrently, the Swedish oat giant states it is on track to create profit in 2024 following global robust revenue growth in Q1, with total revenues increasing $29.5m, compared to $166.2M for Q1 in 2022. “We delivered a solid start to the year, with an acceleration of growth, sequential gross margin expansion, and an improvement in profitability. Importantly, the supply chain has continued to perform well. This strong supply chain performance has enabled us to make progress against our 2023 priorities and start playing offense again,” said present Oatly CEO, Toni Petersson. Petersson, who has served as …

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Oatly x MiLB

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Oatly Brings the Plant-Based Revolution to Baseball Fans in the US & Canada

May 3, 2023May 2, 2023

After its recent partnership with SWISS to offer a vegan coffee drink onboard all flights, popular oat drink company, Oatly (Nasdaq: OTLY) announces a multi-year partnership with Minor League Baseball (MiLB) across the US and Canada. As the first national, plant-based sponsor of a sports league in the US (so says Oatly), the collaboration involves on-site branding and media, product sampling, and giveaways across the league’s 120 stadiums. Additionally, Oatly’s dairy-free frozen dessert bars in Vanilla and Chocolate Fudge flavors will be available at 50-plus select MiLB stadium concessions, bringing “the plant-based revolution to baseball fans nationwide.” Amplifying the sustainability message “Our mission at Oatly is to make it easier for people to eat better and live healthier lives without heavily taxing the planet’s resources. This sponsorship allows us …

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Oatly Parterns with SWISS airlines to offer its vegan Caffè Latte

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Tourism & Travel

Oatly’s First Global Airline Partnership Brings Vegan Caffè Lattes to SWISS Passengers

April 27, 2023April 27, 2023

Oat drink company Oatly has teamed up with Swiss International Air Lines (SWISS) to offer a vegan coffee drink, Oatly Caffè Latte, onboard all flights. The partnership marks the first global airline collaboration for Oatly and expands SWISS’ beverage range to include plant-based products. Belonging to the on-the-go category, Oatly Caffè Latte is soy and nut-free, made with Oatly’s organic oat milk and 100% Fair Trade certified Arabica bean coffee extract. Major milestone Helge Weitz, GM at Oatly DACH and Poland, said: “Today’s collaboration with SWISS is a major milestone for Oatly and our mission to put our products everywhere to make people’s switch to plant-based as easy as possible – even at 10,000 meters in the air.” Oatly, which claims to be the world’s …

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Future of Food Event hosted by Eat Just, GFI, Oatly, Finless Foods and more

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Eat Just, Oatly and More Visit Washington DC to Promote Better Funding for Alt Protein

April 26, 2023

On Tuesday, a “first of its kind” all-star delegation, featuring representatives from Eat Just, Finless Foods, Impossible Foods, Next Gen Foods and Oatly, assembled in Washington, DC to advocate for increased government funding and updated regulation of alternative proteins. The invite-only “Future of Food” event, which also included representatives from the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI), met with policymakers, regulators and media to discuss America’s leadership in building a more sustainable food system. Among the policies discussed, industry leaders recommended the US government prioritize the following actions: Invest in the future of food through research, development and consumer education. Create a market and regulatory ecosystem that allows for innovation and maintains US competitiveness. Prioritize good jobs and workforce development throughout …

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Milk- and Dairy Alternatives

Oatly Launches Oat-Based ‘Coffee Chaos’ and ‘Strawberry Confusion’ Ice Creams in Germany

March 23, 2023

Oatly launches two new ice cream flavors and upgrades its popular oat-based Salted Caramel ice cream. The new flavors are an immediate addition to Oatly’s existing portfolio in Germany. The new flavors are initially available at Kaufland and Tegut. Coffee Chaos offers a classic coffee flavor with cocoa sauce and crunchy chocolate chips, while Strawberry Confusion offers vanilla flavor, strawberry sauce and vanilla caramel and this new variety replaces the existing Strawberry variety. Additionally, the existing Salted Caramel variety has also been updated with 30% more salty caramel sauce than the previous version. The products come in recyclable paper cups, each containing 500 ml. Earlier this week, the Swedish oat milk giant reported Q4 revenues of $211.7 million, an increase of 13.9%, following an increase …

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Oatly Shares Rise as Revenue Jumps 13.9% & Company Secures $425M

March 21, 2023

Oatly shares have seen a boost following the publication of the company’s fourth-quarter and full-year financial results for 2022. Q4 revenues reached $211.7 million, an increase of 13.9%. This followed an increase in sales volumes in China after the easing of lockdown restrictions, along with price rises across the company’s product range. Oatly expects further revenue growth of 23-28% in 2023. The company reported a $347.4 million loss in EBITDA last year, but expects to achieve a positive adjusted EBITDA by 2024. Following the publication of the results, Oatly shares jumped 11.2% to $2.27, taking the total increase so far this year to 13%. However, share prices remain considerably lower than they were following the company’s IPO in 2021. “Firmer footing” Oatly’s outlook has further …

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