Organisation / Brand: Oatly

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Bored Cow Original

© Bored Cow
Milk- and Dairy Alternatives

This Week in Alt Dairy News: Innovations Fuel the New Dairy Revolution

This week in alt dairy news, featuring three new innovations from Oatly, Bored Cow, and Remilk. We note Oatly’s oat-based cream cheese launch, not in Sweden but in Philadelphia, where cream cheese is said to be born; Bored Cow launches Bored Cow Original, “the first milk alternative to do it all”; and Remilk’s whey proteins receive safety approval in important and dynamic markets. Dear readers, animal-free dairy is here to stay.  Oatly’s new Philadelphia style cream cheese Oatly has announced a limited release of its newest innovation, an oat-based cream cheese developed by Oatly’s Philadelphia-based food scientists, in the style of the famous Philadelphia spread. The new plant-based cream cheese will launch exclusively in “Philly” before it’s released to the U.S. market later this year. …

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Irish consumers go plant-based

© Oatly
Studies & Numbers

A Third of Irish Consumers Are Buying More Plant-Based Products, Oatly Study Suggests

A survey conducted by Opinions Research on behalf of Oatly has found that a third of Irish consumers are buying more meat and dairy alternatives than they were three years ago. 25% of these consumers said they were motivated by concern about climate change (though only 13% were aware that the food system generates a third of global emissions). Another 25% were cutting back to improve their health, and 30% of the 1000 respondents said they would buy even more plant-based products in 2023. Plant-based foods were most popular among consumers under 50, with 42% of 18-24-year-olds and 48% of 25-34-year-olds likely to consider swapping animal products for a vegan alternative. On the other hand, those over 65 were reluctant to make the change, with …

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Oatly Barista

© Oatly
Retail & E-Commerce

Oatly Barista to Roll Out at Coffee Machines in 390 Swedish Convenience Stores

Swedish consumers will soon be able to enjoy coffee made with Oatly Barista at almost 400 convenience stores across the country. Thanks to an expanded partnership with Reitan, one of the region’s leading retail companies, the oat milk will roll out at coffee machines in around 300 Pressbyrån stores and 90 7-Eleven locations. Oatly and Reitan have been collaborating since 2011, when the latter’s convenience stores began stocking Oatly products on their shelves. Around ten million coffees are sold each year at Reitan-operated locations, so the partnership has huge potential for Oatly. It will be promoted via the Pressbyrån and 7-Eleven apps, along with in-store digital screens and social media. “An important step” Sweden is known for its progressiveness when it comes to plant-based foods, …

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Image supplied by Oatly.
Studies & Numbers

Oatly Commissions Study on Performance of Footballers on Plant-Based Diet

A study commissioned by Oatly has concluded that footballers perform equally well on plant-based and conventional diets. The research was carried out by the outpatient clinic of the University of Potsdam, the Institute for Nutritional Medicine of the University Hospital Schleswig-Holstein, and the Research Institute for Plant-Based Nutrition (IFPE) in Biebertal. Oatly had no influence on the implementation of the study. 18 footballers from German regional league team SV Babelsberg 03 took part in the research, with some adopting a plant-based diet and others continuing with their ordinary eating habits. The players’ athletic performance was assessed before and after the eight-week trial, with no changes found. However, researchers emphasise that further studies are needed to confirm the results. Footballers who adopted a plant-based diet also …

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drive-a-food-system-shift-oatly

© Oatly
Politics & Law

Oatly at COP27: “The Global Food System Needs Urgent Transformation”

The current Conference of the Parties of the UNFCCC (COP27) marks, incredibly, the first time ever that the UN climate event has featured pavilions related to the impact of food systems on climate change. The new Food4Climate Pavilion at COP27, organised by ProVeg International together with Oatly and 19 other NGOs/Think Tank Partners and Food Industry Partners from around the world, aims to raise awareness on how the food and agriculture system must change now to effectively tackle the climate crisis. Oatly‘s Cecilia McAleavey, Sustainable Eating and Public Affairs Director and Shaunagh Duncan, Head of Sustainability are in attendance at Cop27, and here offer their commentary on the event and the importance of these conversations. Cecilia McAleavey, Sustainable Eating and Public Affairs Director for Oatly …

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Animal-Free Dairy Milk

© Bored Cow
Milk- and Dairy Alternatives

The Vegan Society and ProVeg Call for Plant-Based Milks For Children on World School Milk Day

To coincide with yesterday’s World School Milk Day, The Vegan Society and ProVeg International are pushing for plant-based milk to be offered to children in schools. World School Milk Day, which was established 22 years ago, is customarily associated with dairy milk, but given that 68% of the world’s population is lactose intolerant and that many people have a cow’s milk allergy, it should come as no surprise that more and more nations are promoting plant-based milk as a dairy substitute. “Plant-based milk offers those with intolerance or dairy milk allergies a much greater choice at school mealtimes and there is a growing array of nutritious plant-based milk to choose from. These milk also offer greater choice to young people who want animal-friendly drinks as …

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alpro_barista

© Alpro
Beverages

abillion Announces World’s Ten Best Vegan Milks 2022

abillion recently released the results its awards for the World’s Ten Best Vegan Milks for 2022, based on over 2 million consumer reviews of vegan products on the abillion app. The ten winning vegan milk products were determined by evaluating over 26,000 reviews of 3,500 plant-based milk products from abillion members in 86 countries, posted from July 2021 to June 2022. Amongst the 86 countries, abillion found that consumption of vegan milks was highest amongst members in Argentina, Brazil, Canada, Germany, Italy, Mexico, Spain, South Africa, Singapore, the United Kingdom, and the United States. In first place this year is Danone-owned Alpro, a leader in the plant-based food category for over 40 years. Alpro Barista Soya is named the people’s choice for the world’s best …

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oatly collaboration

© 16 Handles
Milk- and Dairy Alternatives

New York’s Iconic Soft Serve Brand 16 Handles Continues Oatly Collaboration

New York City’s iconic soft serve brand 16 Handles announces it is to bring its popular Oatly collaboration into a second summer, launching Marshmallow oat milk soft serve and more.   16 Handles was founded in 2008 as New York City’s first self-serve frozen dessert shop and expanded into a neighborhood favorite in dozens of towns across the East Coast. The Oatly collaboration marks the company’s first step into oat milk-based soft serve. Oatly Collaboration Six unique flavors were released in 2021 as a result of the successful partnership between the 16 Handles and Oatly culinary teams. With a brand-new taste that will be available only at 16 Handles stores, 16 Handles and Oatly are capping the second summer of their lauded partnership. Up until …

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Shaunagh_Duncan, Oatly UK

Shaunagh Duncan, Head of Sustainability ©Oatly UK
Interviews

Oatly: “It is Absolutely Achievable for the UK to Significantly Reduce its Consumption of Animal Products”

Shaunagh Duncan, Head of Sustainability at Oatly UK and Marisa Heath, Chief Executive, Plant-Based Food Alliance UK, spent some time discussing their insights into sustainability, the UK’s food strategy, the school milk campaign, and driving the systemic shift towards plant-based in order to avoid climate disaster. What is your opinion on the recent UK government’s food strategy? Shaunagh Duncan: It is incredibly disappointing that the Government’s food strategy lacked any mention of plant-based products and made no recommendations around the reduction of dairy and meat consumption. We had hoped to hear new plans for all school children to be given access to a vegan school meal option, but this was also not included.  Food production is responsible for a third of global GHG emissions – …

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©Oatly
Trade

Oatly And DKSH Expand Partnership as Malaysian Plant-Based Scene Continues to Thrive

As Malaysia continues to grow into a plant-based hub, following neighboring countries Hong Kong and Singapore, DKSH Malaysia announces plans to support Oatly Asia through its market expansion services. DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has announced an expanded partnership with Oatly Asia to expand the presence of the oat milk pioneer in Malaysia. Malaysia catches up in the plant-based game While many plant-based offerings in local supermarkets and restaurants are imported from Hong Kong or Singapore, the domestic industry for plant-based alternatives is starting to grow significantly. In June 2022, Malaysian plant-based producer Phuture Foods announced a series of new partnerships with leading Asian brands to strengthen its position in …

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© Oatly
Society

Oatly Ad Campaign Depicts Kids Smuggling Oat Milk Into School

Oatly has launched an ad campaign along with a public survey with the aim of rallying support at European level for the inclusion of plant-based drinks in the European Union’s school fruit, vegetables and milk programme. The ads are running in Sweden, Finland, Germany, Austria, The Netherlands, Belgium and Spain, across digital and socials, with the video portraying children smuggling cartons of oat milk into schools with the caption: “Should kids have to take it into their own hands? Include plant-based milk in the school milk scheme!” 76% said plant-based food at school could lay foundations for a sustainable life The campaign seeks to harness public support for the definitive inclusion of plant-based alternatives in the EU school scheme. 92% of respondents in the survey …

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©Oatly
Products & Launches

Oatly Launches ‘Mini Barista’ Across UK

Alt dairy giant Oatly has added the Mini Barista to its plant-based milk range, a 500ml carton edition of its best-selling Barista product. The product is designed to help consumers make “baby steps” into plant-based, as the Swedish company continues to expand its oat-based dairy portfolio.  Oatly, the world’s largest oat drink company, will first launch the latest Mini Barista product in Tesco as of 20th June before being rolled out into Co-op and Ocado in September. Oatly claims the Mini Barista uses the recipe as the original Barista, as well as being fortified with calcium, iodine, riboflavin, vitamins B12 and D, and rich in unsaturated fats.  Joining the existing range of 1L Barista, Chocolate, Organic, Semi, Whole, and Chilled variants, the Mini is the …

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Hangry Planet

©Hangry Planet
Society

Hangry Planet Opens North America’s First 100% Plant-Based Convenience Store

Hangry Planet has opened what it says is the first 24/7 plant-based convenience mart in North America. Located in a Shell gas station in San Bruno, CA,  Hangry Planet offers a huge selection of curated vegan snacks, meals and sweets served alongside vibrant music, art and a virtual reality car wash.  Created by actor and entrepreneur Bobak Bakhtiari, Hangry Planet states every store product is vetted to ensure it is sustainable and cruelty-free.  Among the store’s vast offerings, customers can enjoy vegan hot cocoa and golden milk from a Laird’s Superfoods machine, Oatly soft serve ice cream, organic vegan pastries and donuts, and a wide range of candy bars, sodas and potato chips. On the savory side, Hangry Planet serves grab-and-go meals like the Hangry …

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Starbucks Hong Kong

© Starbucks Hong Kong
Food Service

Starbucks Hong Kong Launches Plant-Based Menu in Collaboration With Oatly and Impossible Foods

Starbucks Hong Kong is to offer a limited-edition gourmet plant-based menu created by celebrity chef Christian Yang. The menu features three savoury options and two desserts, made with ingredients from Oatly and Impossible Foods. The new dishes are: OATLY X Impossible™ Beef Teriyaki Pocket. Impossible™ Pork Greek Style Puff. Impossible™ Beef & Potato Wrap. OATLY Triple Chocolate Éclair. OATLY Mango Earl Grey Mousse. Starbucks is also launching the Strawberry Mango Jelly Starbucks M:lk Cream™ Oolong, featuring a tea base with strawberry sauce and mango jelly chunks. The drink has a cap made with oat milk and whipped rice cream. Starbucks in Asia Starbucks is rapidly expanding its plant-based offerings in the Asia-Pacific region, recently launching its first ever vegan yogurt drink in Korea. In November, …

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oatly ab produkt milk oat milch hafer

© OatlyAB
Marketing & Media

Oatly Ads Banned After British Advertising Watchdog Calls Them “Misleading”

Oatly ads banned after UK Advertising Standards Agency upholds complaints made by the public and campaign group A Greener World. The British Advertising Standards Agency (ASA) has ruled that four environmental claims made by Oatly in past advertisements were “misleading”. Complaints were made about some of the company’s newspaper, social media, and television ads. In one instance, Oatly claimed that “climate experts say cutting dairy and meat products from our diets is the single biggest lifestyle change we can make to reduce our environmental impact”. However, the ASA ruled that this misled consumers into thinking there was a consensus among experts, when in reality the claim was based on the opinion of a single researcher. Following the ruling, Oatly has been ordered not to repeat …

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