Irish consumers go plant-based

© Oatly

Stock market

Oatly Stock Rises Following Promising Q1 Financial Results

Leading oat milk producer Oatly has published its financial results for the first quarter of 2024, revealing an “encouraging start to the year”. The results have boosted Oatly stock, which is up 3.42% and has risen above the 200-day line. Compared to the same period last year, Oatly’s Q1 revenue rose by 1.8% to $199.2 million, while constant currency revenue increased by 1.2% due to growth in the North America and Europe & International segments. Gross margin reached 27.1%, up 9.7 percentage points. First quarter net loss was $45.8 million, an improvement of $29.8 million compared to Q1 2023; meanwhile, adjusted EBITDA loss was $13.2 million, a $36.7 million improvement. These results indicate that Oatly is moving towards break-even. For the remainder of 2024, Oatly …

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New portion sized format for Oatly

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Company News

Oatly Becomes First Plant Milk Served in Swiss Rail with New Portioned Product Format

Oatly is cooperating with Swiss Federal Railways SBB and is now offering special portion sizes of its oat drink in all dining carriages. The Oatly Oat Drink for Coffee and Tea portion size is the smallest format of Oatly oat drinks to date. These portion sizes offer an alternative to larger packs, aim to reduce food waste, and have been designed for use in a catering environment, Oatly explains. Oatly becomes the first vegan milk in the SBB range and is to be offered in all 160 dining carriages. The vegan milk alternative will be available for coffee and tea at no extra charge. Following the cooperation with Deutsche Bahn, this is another milestone for Oatly and follows its mission to make the switch to …

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TOUS les JOURS X Oatly

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Food Service

Oatly Named Exclusive Oatmilk Partner Across 100+ TOUS les JOURS Bakeries in US

TOUS les JOURS, a bakery café chain known for its wide range of gourmet pastries, cakes, and desserts, has initiated a new partnership with Oatly, a global leader in oat drink production. Oatly is now the exclusive oatmilk partner for TOUS les JOURS in the United States, which has established a strong presence since its inception in 2004, with over 100 local stores and more than 1,750 globally. To commemorate the partnership, the bakery chain also introduced two novel beverage options infused with Oatly oatmilk, available from March 21 at participating outlets nationwide. The collaboration introduces the Shakerato, an iced espresso drink shaken with vanilla syrup and topped with Oatly’s Barista Edition Oatmilk, and the Shaken Tea Latte, combining Assam tea and vanilla syrup with …

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Roland Griesebner and Svenja Fritz of Oatly

Roland Griesebner and Svenja Fritz © Oatly

Interviews

Oatly: “We Measure Ourselves as a Company by How Many Litres of Cow’s Milk We Can Replace with Oat Drink”

With the appointment of Roland Griesebner and Svenja Fritz as new managing directors for DACH & Poland, Oatly aims to continue its success story and drive both growth and innovation. Together, Griesebner and Fritz aim to accelerate the company’s expansion, strengthen relationships with retail partners, expand food service and out-of-home partnerships, and further strengthen the brand in DACH and Poland. Oatly is focusing on a sustainable growth strategy to strengthen its leading position in the DACH markets and Poland. Under the new management of Griesebner and Fritz, the company plans to further expand its presence in the region and develop new product categories. A special focus will also be placed on integrating the core business and sustainability goals in order to advance not only the …

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Oatly and Barry's

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Milk- and Dairy Alternatives

Oatly and Barry’s Partner to Launch Unsweetened Oatmilk in Fitness Studios Nationwide

Oatly has partnered with boutique fitness brand Barry’s to introduce one of its latest products, Unsweetened Oatmilk, to Fuel Bar offerings within Barry’s studios across the United States. This is the first of Oatly’s products available at Fuel Bars, which serves muscle-building and recovery shakes to Barry’s patrons, along with on-the-go snacks. Starting from March 18 and extending to April 22, customers of the 40 Barry’s locations nationwide will have the opportunity to customize their shakes with Oatly’s Unsweetened Oatmilk. Additionally, a special post-workout shake named “That Shake with Oatly In It” will be available. Crafted with a newly developed proprietary oat base, which was initially launched in January, this unsweetened version of Oatly’s oat milk contains no sugar and has only 40 calories per …

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Oatly Oatgurt range

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Milk- and Dairy Alternatives

Oatly Launches New Oatgurt Line in Germany

Oatmilk specialist Oatly is launching a newly developed, plant-based oatgurt range in German chiller cabinets, targeting the one in five Germans who consume yogurt every day and almost one in two who do so several times a week. Oatly is entering a new product category (on the German market) with this launch in the flavours natural Unsweetened, Vanilla, Blueberry, Strawberry, and Mango Peach Passionfruit, which, like their dairy counterparts, contain live bacterial cultures said to provide the typical sour, fresh flavour. The launch closely follows that of Organic Barista also on the German market, where its classic Barista Edition is now the second best-selling branded product by sales within the entire milk category. Meanwhile, in the US, the company recently added Oatly Unsweetened and Oatly …

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Oatly creamers

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Products & Launches

Oatly Expands Beverage Portfolio with New Oatmilk Creamers in the US

Oatly today announces the introduction of Oatly Oatmilk Creamers in the United States. This product line addition targets the coffee segment with creamers designed to emulsify smoothly into coffee beverages. It comes in four flavors: Sweet & Creamy, Vanilla, Caramel, and Mocha. The company views its launch into flavored creamers as a significant opportunity to engage both new and current customers, citing data from Nielsen that reports a 13% increase in dollar sales and a 9% rise in unit sales for plant-based creamers over the past year. Following the announcement this morning, there has been a slight uptick in the company’s stock price, a pattern that has consistently emerged with the unveiling of new products or partnerships.  Leah Hoxie, SVP of Innovation at Oatly North …

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oatly organic

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Politics & Law

Oatly Agrees to $9.25M Settlement Over Allegations of Overstated Environmental Claims

Swedish oat drink company Oatly has agreed to a $9.25 million settlement following allegations of greenwashing. The lawsuit, initiated by investor Kai Jochims in July 2021, claimed that Oatly’s promotional strategies had led to “artificial” inflation of its share prices by overstating product demand and environmental credentials. This settlement comes after a mediation session held in October, although it is still awaiting final court approval. The lawsuit against Oatly surfaced shortly after the company’s successful $1.4 billion initial public offering (IPO), when the trading price of the company’s US shares dipped approximately 9%. This decline was attributed to accusations from a short-seller, labeling Oatly’s environmental claims as misleading. The consolidated lawsuit encompassed various investor complaints, centralizing around allegations of financial misrepresentation and exaggerated environmental sustainability …

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Oatly organic barista pack shot

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Milk- and Dairy Alternatives

Oatly Launches Organic Barista Oat Drink

Oat drink market leader Oatly is launching its new organic barista oat drink in Germany where, according to the company, the classic Barista Edition is now the second best-selling branded product by sales within the entire milk category (i.e. cow’s milk and plant-based milk alternatives). According to Oatly, the Oatly Bio Barista is characterized by a special creaminess and is perfect for use in hot drinks, offering a professional quality froth for coffees and milk-style beverages. Over in North America, Oatly recently broadened its portfolio with Oatly Unsweetened and Oatly Super Basic, marking the company’s first major addition to its core beverage lineup in the United States in five years. Notably, Oatly Super Basic contains just four ingredients – water, oats, sea salt, and citrus …

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Oatly x Carvel

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Products & Launches

Oatly Partners With Carvel to Launch Oat Desserts in Nearly 300 US Stores, Oatly Stock Rises by 12%

Oatly, a global leader in oat milk production, has announced a new partnership with Carvel, one of America’s most beloved classic ice cream stores. Recently, the company partnered with Insomnia Cookies to serve Oatly’s Original and Chocolate Oatmilks in 250+ locations across North America, which prompted a stock surge of over 30% following the announcement. Similar trends follow this partnership announcement with Carvel, evidenced by a 12% rise in Oatly’s stock in the past 24 hours. An Oatly twist on classic favorites The collaboration introduces Oatly’s non-dairy frozen desserts in nearly 300 Carvel locations across 18 states, giving Carvel’s traditional dairy-centric offerings a plant-based upgrade. Drew Martin, EVP of Commercial Sales, Oatly North America, expressed his enthusiasm about the partnership: “With ice cream traditionally being …

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woman with laptop

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Marketing & Media

Special Feature: Oatly and Industry Figures Fight Back Against Widespread Anti Vegan Disinformation

In an age of widespread deliberate and often systematic disinformation, along with more inadvertent misinformation, on all manner of issues surrounding alternative foods — health, processed vs unprocessed, sustainability, and detriment on masculinity, to name a few — plant milk leader Oatly along with several figures from within our movement are now saying enough is enough. It’s time to counter the narrative with some truth; “For the sake of our planet, the definition of healthy must include being both good for people and good for the planet,” Oatly urges. Disparage and enhance At the end of last month, Changing Markets released a paper titled Truth, lies and culture wars: The misinformation we face in pushing for a sustainable food system. The research, which has been …

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Oatly super basic

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Products & Launches

Oatly’s New Unsweetened and Super Basic Oatmilks: First Major US Product Expansion in Five Years

Plant-based milk category leader Oatly announces the introduction of two new oatmilk products in the US – Oatly Unsweetened and Oatly Super Basic. This launch marks the company’s first major addition to its core beverage lineup in the United States in the past five years. Leah Hoxie, SVP of Innovation at Oatly North America, highlights the strategic intent behind these innovations: “As oatmilk gains mainstream traction, consumers are increasingly unwilling to compromise on taste for dietary choices. Our US R&D team has meticulously worked for nearly a year to balance these new oatmilks with our existing product range. We believe these additions will meet the evolving consumer preferences, and we’re excited for everyone to experience them.” Oatly Unsweetened features a proprietary oat base developed in-house, …

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Oatly Coffee Bean & Tea Leaf

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Company News

Oatly Expands US Reach with Rollout at 180+ Coffee Bean & Tea Leaf Cafés Nationwide

Oatly (Nasdaq: OTLY), the Swedish oat milk manufacturer, has announced a foodservice distribution agreement with The Coffee Bean & Tea Leaf, a global leader in specialty coffee and tea retail. This partnership marks a notable expansion for Oatly, as its Barista Edition oat milk will now be accessible in over 180 Coffee Bean & Tea Leaf café locations across the United States. Mike Messersmith, President of Oatly North America, expressed his enthusiasm about the partnership, highlighting the shared values and commitment to quality between Oatly and The Coffee Bean & Tea Leaf. He comments, “We’re thrilled to bring Oatly to customers of The Coffee Bean & Tea Leaf, an iconic brand that cherishes a great coffee experience just like we do.” This collaboration follows a …

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Oatly WPMD

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Politics & Law

Oatly Wins Major Legal Milestone: High Court Validates Use of ‘Milk’ Terminology

The plant-based industry witnessed a significant legal milestone as Swedish vegan food giant Oatly has emerged victorious in a four-year legal battle with Dairy UK Ltd. The High Court’s decision, led by Mr. Justice Richard Smith, allows Oatly to use the word ‘milk’ on its product packaging as part of its slogan ‘Post Milk Generation.’ This case pivots on the 2013 European Court regulations, which Dairy UK cited to challenge Oatly’s use of ‘milk’ for non-animal-based products. Judge Smith, however, emphasized the unlikely risk of consumer deception, noting that Oatly’s slogan does not suggest its products are dairy-based. He states, “The mark was not being used to define, designate, describe or name any food, foodstuff or food product, as opposed to describing its source,” as …

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Leading plant-based milk brands urge Swedish government to push for change in EU School Scheme Review

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Milk- and Dairy Alternatives

Oatly, Alpro, DUG, Planti, and More Urge Swedish Government to Push for Plant-Based Milk in EU School Scheme Review

Oatly, Alpro (Danone), DUG (Veg of Lund), Planti, Oddlygood, and Sproud, under the umbrella of Plant-based Sweden (Växtbaserat Sverige), have sent a letter to the Swedish government urging it to advocate for the inclusion of plant-based milk in the upcoming review of the EU School Scheme. Currently, the EU School Scheme aids over 20 million European children by providing them with milk, fruit, and vegetables. However, it does not encompass milk alternatives, even though numerous children are unable or unwilling to consume dairy due to medical, ethical, taste, or environmental concerns. Last year, ProVeg and The Vegan Society collected tens of thousands of signatures calling for the EU to add plant-based milk to the scheme. The Green REV Institute also issued an open letter calling for plant milk in schools, arguing that …

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Oatly chocolate milk

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Stock market

Oatly Stock Surges Following Partnership Announcement with Insomnia Cookies

Oatly Group AB (Nasdaq: OTLY), the “world’s largest oat drink company,” known for its witty marketing campaigns, has announced a new collaboration in the US with Insomnia Cookies. Present at all 250+ locations across North America, Oatly’s 11oz Original and Chocolate Oatmilks are now featured alongside Insomnia Cookies’ assortment of signature warm cookies, desserts, and ice creams. Stock surge follows announcement Following a steady decline since mid 2021, Oatly’s stock surged by well over 30% after the announcement of the new partnership and has since leveled out. The company has been shifting toward an “asset-light supply chain strategy” in an effort to boost profitability and has stated that it is on track to post profits this year. Part of this strategy has included transferring plant …

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Oatly production line

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Manufacturing & Technology

Ya YA Foods Announces $92M Expansion of Manufacturing Plant in Utah Following Oatly Facility Takeover

Ya YA Food Corp., a Toronto-based food and beverage packaging company, has announced a $92 million investment in the expansion of its manufacturing plant in the Business Depot Ogden business park in Ogden, Utah. The company took over the plant from Swedish alt-dairy company Oatly as part of a $72 million deal in January. This is part of Oatly’s shift to an “asset-light supply chain strategy” where Ya YA Foods not only assumed management of Oatly’s Ogden facility but also took control of its Fort Worth, Texas operation.  This strategic move is a key component of Ya YA’s expansion plans and marks the company’s initial venture into food and beverage packaging in the United States, projecting the creation of 302 jobs over the next decade. …

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Oatly's call for Big Dairy execs to join debate receives just one response

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Sustainability / Environment

Oatly’s Call for Big Dairy Execs to Join Climate Labelling Debate Receives Just One Response

As part of its campaign calling for climate labelling on all food and drink products in the UK, Oatly recently hosted a debate where it invited a “Big Dairy Executive” to explain their stance on the subject. Despite the spot being open to dairy executives from across the EU, and the 26 million views received by Oatly’s campaign launch video on social media, the company received just one response from the dairy industry — and it wasn’t from an executive. Bryce Cunningham is a farmer from Mossgiel Organic Farm in Ayrshire, Scotland, who told the Daily Record that he “felt that Oatly’s claims were unjustified”. Mossgiel is working to reduce its carbon emissions, with the aim of reaching net zero by December 2025. The farm …

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Oatly calls for climate labelling

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Sustainability / Environment

Oatly Calls for Climate Labelling in the UK, Challenges “Big Dairy” to Publish Its Climate Impact

Oatly has launched a campaign calling for all food and drink producers in the UK to adopt climate labelling. The company, which already makes its emissions data public, has published a paper titled Climate Labelling: Why Not? to make the case for others to follow suit. The report has been dubbed a “grey paper”, in recognition of the fact that “climate labelling isn’t a black and white issue where certain foods are good and others are not”. Oatly hopes to join forces with other companies to come up with an effective climate labelling system and put pressure on the UK government to make it mandatory. To promote the campaign, Oatly is offering free high-profile ad spots to the dairy industry if it makes its climate …

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Svenja Fritz, Oatly

Svenja Fritz © Oatly

Interviews

Oatly: “Our Food System Still Clearly Favors Products of Animal Origin”

Swedish oat specialist Oatly offers a wide portfolio of plant-based dairy alternatives, including alternatives to milk, ice cream, yogurt, cooking creams, spreads, and on-the-go drinks. The company has been campaigning for equal treatment of plant-based alternatives and animal products at the political level for some time and, together with various partners, is making concrete demands on politicians. We spoke in an interview with Svenja Fritz, Head of Communication & Public Affairs at Oatly for Germany, Austria, Switzerland, and Poland. Since 2021, Fritz has been committed to driving change towards a more sustainable food system. She previously held senior positions in the House of Representatives in Berlin, in the Ministry for Integration in Baden-Württemberg, and in the German Bundestag. She previously worked as press spokesperson for …

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