Oatly to Give Away 20,000 Free Oat Milk Coffees Across the UK Following Positive Taste Test Results
Oatly has launched a new 360 integrated campaign that will see the brand give away 20,000 free coffees made with its Barista Edition oat milk across the UK. Throughout March and April, Oatly will tour major cities such as Bristol, Birmingham, Edinburgh, Leeds, and Glasgow, giving out Oatly flat whites to passersby who may not previously have had an opportunity to try the brand. The campaign comes after a recent blind taste test* compared coffees made with oat and cow’s milk, finding that up to four times as many consumers prefer the taste of oat milk than currently purchase it. This could potentially amount to tens of millions of people UK-wide. Cafe collaborations In the cities visited by the taste test van, Oatly will also …
