I AM NUT OK cheeses


Cheese Alternatives

Cashew Cheese Brand I AM NUT OK Secures First UK-Wide Retail Listing with Ocado

I AM NUT OK, a UK producer of cashew-based cheese alternatives, has gained its first national listing at online supermarket Ocado. The retailer will stock three of the plant-based cheeses — the parmesan alternative OH GRATE!, the cultured cashew feta Fetamorphosis, and the soy-based Bluffalo Notzarella. The cheese alternatives are made with a unique fermenting and aging process that uses real cheese cultures; by emphasising taste and transparency, I AM NUT OK aims to provide an “alternative to mass-produced and ultra-processed rubbery vegan cheese”. “The brand is focused on developing a new category, products that are uniquely delicious in their own way and not just made for vegans but for people who love good food,” said co-founder Nivi Jasa. “Ocado is a trendsetter and our …



© Honestly Tasty

Company News

London-Based Artisan Cheesemaker Honestly Tasty Celebrates Ocado Launch

Honestly Tasty, a UK-based creator of award-winning vegan artisan cheese products such as Shamembert, Blue, and Bree, is celebrating the launch of its products on Ocado, with the rollout taking place this week, according to the brand. Honestly Tasty launched a crowdfunding campaign on Seedrs last June and reported that it raised over 80% of its £450,000 target just a few days later. The brand’s growth was further bolstered by an investment of £250K from Veg Capital that same month, with the VC firm stating at the time, “Vegan cheese is such an important product […] It is also notoriously difficult to get right, but Honestly Tasty have absolutely nailed it with their range”. Co-founder Michael Moore says: “Our mission, from day one, has been …


© Pieminister

Products & Launches

Pieminister Launches Vegan-Friendly Gravy at Waitrose and Ocado

UK pie brand Pieminister has launched its classic vegan-friendly gravy for retail in a ready-to-serve format. The company says it has been perfecting the recipe, which is also gluten-free, in its restaurants for the past two decades. Describing the gravy as “rich and full-bodied”, Pieminister suggests serving it over Sunday roasts, sausage and mash, casseroles, and more. Vegan options by Pieminister Pieminister is an award-winning B Corp-certified pie brand. The company operates a chain of restaurants of the same name, and its pies are also available for retail and food service. Pieminister currently offers three vegan pies: The Mooless Moo — jackfruit “steak”, ale, and pepper. Mock-A-Doodle — tofu with leek, smoked garlic, and white wine. Kevin — chestnut mushrooms, tomato, quinoa, baby onion, and …


allplants at Planet Organic and Ocado

© allplants

Products & Launches

allplants Announces First Retail Launch at Planet Organic and Ocado

UK plant-based meal delivery service allplants has launched some of its most popular dishes at supermarkets Planet Organic and Ocado. This is the first time allplants has ever been available at retailers, with the brand previously operating on a D2C basis. London chain Planet Organic is the first brick-and-mortar retailer to stock the ready meals, while online supermarket Ocado is the first national retailer. The dishes available include Sticky Teriyaki Udon Noodles, Protein Power Buddha Bowl, Truffle Mushroom Orzo, and Mac & Greens. They retail from £5.50. “If you’re a busy foodie who cares about the planet, and don’t want to compromise on flavour or your health, consider your mid-week meals officially sorted,” said allplants on LinkedIn. “Look out for our unmissable yellow sunshine brightening …


applewood's vegan cheese product

© Applewood

Products & Launches

Award-Winning Applewood Vegan Cheese Launches at Ocado

Norseland‘s award-winning Applewood Vegan cheese is now available via the UK’s largest online supermarket, Ocado. The cheese is a plant-based version of Applewood, the UK’s bestselling smoky dairy cheese brand. Norseland was the first major UK cheese company to launch a vegan version of one of its products. Ocado now stocks both the Block and Grated versions of the cheese, becoming the sixth supermarket to offer the product after Asda, Sainsbury’s, Tesco, Waitrose, and The Vegan Kind. Huge popularity When it launched in 2019, the Applewood Vegan block sold out within 24 hours at 40% of the major supermarket stores where it was stocked. The cheese’s smoky flavour and meltability made it extremely popular with both plant-based eaters and flexitarians. Following the success of the …


Tasty Mates

© Tasty Mates

Sweets & Snacks

Tasty Mates Launches Gourmet Vegan Confectionery at Ocado

UK-based gourmet vegan confectionery brand Tasty Mates has secured its first major grocery listing at online supermarket Ocado. Three flavours — Pear Crumble, Very Berry, and Salted Caramel — will be available. The gummy sweets are free of animal products and artificial ingredients. Tasty Mates was founded by friends Joe Woolf and Nick Sunshine, who set out to “portray their mates through unique sweet flavours“. The brand is already available at various national UK retailers, including WH Smith, Holland & Barrett, and The Vegan Kind supermarket. Vegan confectionery Demand for vegan confectionery is soaring — last year, the UK’s largest confectioner Hancocks added hundreds of new vegan products to its range due to “exponential” market growth. According to a recent market report, the vegan chocolate …


The Flavourists

©The Flavourists

Products & Launches

Plant-Based Meal Kit Brand The Flavourists Launches With Major UK Backing

The Flavourists, a new plant-based meal kit brand, has launched in the UK. Hitting the shelves of Waitrose, Booths and Ocado this April, the brand is backed by major British food manufacturer, Samworth Brothers.  Following data analysis of over 27.5 million conversations on plant-based meals in the UK, The Flavourists discovered meal kits and new flavours as two emerging trends, with consumers increasingly seeking quick and easy home cooking solutions. The brand claims its next generation of plant-based meal kit innovations will inspire consumers to discover the joy of creative cooking.   The Flavourists will be launching two ranges: Sizzle Kits including Creamy Makhani Style Curry and Yellow Thai Style Curry and Sizzle & Stir including Sticky Teriyaki and Herby Green Pesto, retailing from £3.45 at Waitrose in-store and online from …


Ocado van

©Ocado Group

Studies & Numbers

Ocado Reports Vegan Sales Increased by 34% and Reveals Biggest Selling Plant-Based Products

Vegan sales at Ocado rose by 34% last month compared to January 2021, the British online supermarket has reported. Due to the Veganuary campaign, there was also a 41% spike in plant-based sales versus December 2021. Compared to the same month last year, plant milk and egg alternative sales rose by a huge 51% and 58% respectively this January. Vegan cheese sales increased by 24%, while dairy sales declined by 9% compared to December as consumers tried plant-based alternatives for Veganuary. Meanwhile, interest in alt-protein products surged, with vegan burger sales rising by 79% and seafood alternatives by 75%. Ocado is not the only UK retailer to recently see a spike in plant-based sales — Aldi UK saw a 500% rise during Veganuary, while Amazon …


jack & bry launches at ocado

© Jack & Bry

Products & Launches

Jackfruit-Based Vegan Meat Brand Jack & Bry Launches at Ocado

Jack & Bry launches at Ocado in the latest stage of its retail rollout for its plant-based meat range including jackfruit mince, sausages, and burgers. Jack & Bry, a British brand making meat alternatives from jackfruit, has launched at online supermarket Ocado. The company’s burgers, sausages, and mince, which are infused with locally-sourced smoked oils, are now available for customers to order direct to their doors. Jack & Bry’s products can already be purchased via the company’s own website and online vegan supermarket The Vegan Kind, with plans to launch at more retailers later this year. According to the brand, the meat alternatives are very high in fibre, which aids gut health and boosts immunity. Late last year, Jack & Bry hired Clive Sharpe, the …


Moving Mountains

©Moving Mountains

Products & Launches

Moving Mountains Products Now Available on Ocado, its “Bleeding” Burger is Outselling all Beef Burgers through Brakes

The brand, which launched as a response to Beyond Meat with the UK’s first “bleeding” burger, has launched for home delivery through Ocado. The burger was previously only available to foodservice, with UK’s biggest food distributor Brakes revealing that it is their bestselling burger, outselling all their beef and vegetarian offerings.