Oddlygood News - vegconomist - the vegan business magazine

Oddlygood Announces Acquisition of UK Plant-Based Drinks Brand Rude Health

October 29, 2024

Oddlygood, a Finnish plant-based food and drink company, has announced the acquisition of British brand Rude Health as it seeks to expand its presence in the competitive UK and European plant-based markets. The acquisition, for an undisclosed amount, supports Oddlygood’s mission to become a leading player in the plant-based sector across the UK and Europe, and follows the company’s purchase of Nordic plant-based brand Planti in 2023, which expanded its footprint in Sweden’s spoonable snacks and Finland’s cooking product sectors. Rude Health, founded in 2005 by Camilla and Nick Barnard, started as a home-based venture and has since evolved into a recognized UK brand in plant-based drinks, cereals, and snacks. Known for its focus on high-quality ingredients, the company has expanded its distribution to major …

Interviews

Oddlygood: “Our Ambition is Always to Make ‘Odd’ the New Norm”

August 22, 2024

Originally founded in Finland as part of the Valio Group, Oddlygood is a plant-based food and beverage company known for its dairy-free alternatives such as plant-based milks, desserts, yogurts, and cheeses, with a focus on oat-based. After acquiring Nordic brand Planti in a strategic move almost a year ago, the brand has seen retail success in the UK as well as northern European markets, and previously launched its Barista Oat drink on the US market in 2022. This February, Oddlygood received a Product of the Year award in the UK, and was the only completely vegan brand on the 2024 shortlist. We spoke with Amanda Majer, Marketing Manager UK & Ireland at Oddlygood, to find out the secret to Oddlygood’s success that has led to …

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Fairs & Events

Product of the Year Awards 2024 Names Oddlygood as Best Plant Based Milk

February 19, 2024February 15, 2024

The 2024 Product of the Year winners, chosen by 8,000 UK consumers in what is described as the UK’s largest celebration of product innovation, have been revealed. Now in its 20th year, Product of the Year aims to provide a platform for everyday household products we use regularly but often take for granted. The Product of the Year logo has 81% shopper recognition, can be seen in all major supermarkets and convenience stores across the country, and is described as a vote of confidence by consumers for consumers. Whereas last year’s event saw 17 vegan products awarded, the 2024 ceremony, for some reason (we will enquire), recognised just three: Heinz Beanz Bowlz, Oddlygood‘s Barista Vanilla Flavour Oat Drink, and Mentos Pure Fresh Gum Paperboard mints. …

Oatly, Alpro, DUG, Planti, and More Urge Swedish Government to Push for Plant-Based Milk in EU School Scheme Review

December 1, 2023December 1, 2023

Oatly, Alpro (Danone), DUG (Veg of Lund), Planti, Oddlygood, and Sproud, under the umbrella of Plant-based Sweden (Växtbaserat Sverige), have sent a letter to the Swedish government urging it to advocate for the inclusion of plant-based milk in the upcoming review of the EU School Scheme. Currently, the EU School Scheme aids over 20 million European children by providing them with milk, fruit, and vegetables. However, it does not encompass milk alternatives, even though numerous children are unable or unwilling to consume dairy due to medical, ethical, taste, or environmental concerns. Last year, ProVeg and The Vegan Society collected tens of thousands of signatures calling for the EU to add plant-based milk to the scheme. The Green REV Institute also issued an open letter calling for plant milk in schools, arguing that …

Topics:

schools

Investments & Acquisitions

Oddlygood Acquires Planti, Securing Top Spots in Dairy Alternative Markets in Sweden and Finland

October 3, 2023

Finnish plant-based product manufacturer Oddlygood has recently made a significant move in the plant-based food industry by acquiring the Nordic brand Planti. This strategic acquisition places Oddlygood at the forefront of two prominent dairy alternative categories: spoonable snacks in Sweden and cooking products in Finland. Founded in 2018, Oddlygood has rapidly grown its presence in the industry. The company recently secured a retail partnership with Morrisons in the UK, while also seeing success of its product lineup of oat drinks and spoonable snacks in the American and European markets. In 2022, Oddlygood achieved a record turnover of €23.5 million, with projections pointing toward even greater profits this year. CEO of Oddlygood, Niko Vuorenmaa emphasizes the significance of the Planti acquisition, highlighting: “Planti is our first …

Photography: Reetta Pasanen, foodstyling: Sanna Kekäläinen. Image supplied.

Products & Launches

Finland’s Oddlygood Arrives in Morrisons Stores Across the UK Amid “Rapid Global Expansion” Plans

June 16, 2023

Finland’s Oddlygood launches into the UK market on Monday 19th June, when its Oddlygood Dreamy oat desserts will land on Morrisons shelves. This launch comes after the brand’s resounding success in Europe and the US, where it has garnered a reputation for prioritizing taste. Its wide product portfolio includes barista drinks; plant-based drinks (oat, soy ,and almond m*lks); plant cheeses in shreds and slices in Mozzarella, Cheddar, Gouda, and Smoked Gouda flavors; a range of cooking, whipping creams as well as a Crème Fraiche; oat gurts and greek-style gurts; and Oddlygood Dreamy desserts. Established in 2018 as a spinoff of Valio, one of Finland’s renowned food companies, the brand raised €25M in an initial finance round at the end of 2021 and stated its intention to …

Oddlygood Expands US Dairy-Free Portfolio with All-In Barista Oat Drink

September 23, 2022

Oddlygood Global, a spinoff of leading Finnish food company Valio, announces the US launch of the All-In Barista Oat Drink. Available in shelf-stable cartons, the product will be featured this month at the Natural Products Expo East in Philadelphia and Coffee Fest Pacific Northwest in Seattle. Made to provide creamy frothiness with no “flaking”, the All-In Barista Oat Drink was created with input from baristas and offers a full-bodied milk ideal for cappucinos and lattes. Uses whole oat The Barista Oat Drink uses non-GMO oats and utilizes the entire oat, which eliminates food waste, while being free from gluten and artificial flavors and sweeteners. Available in 1 liter, shelf-stable cartons, each serving contains 3 g of protein, 290 mg of calcium, 7 of fat and zero …

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Investments & Finance

Finland’s Oddlygood Global Receives €25M Investment in First Financing Round

December 16, 2021

Oddlygood Global is to receive significant growth funding for its international plant-based business, as it closes its first round of financing. Aiming to be a leader in plant-based products, the Finnish brand is part of the Valio Group – a dairy producer and one of Finland’s biggest food companies. Oddlygood develops and markets plant-based products, with its range currently including oat drinks, vegan cheese, and yogurt, as well as plant-based products for cooking and baking. Having only launched in Spring 2021, Oddlygood is showing some impressive sales figures in Scandinavian markets. In Sweden, Oddlygood has grown 131%, giving it the second-largest market share in oat-based beverages in Sweden, according to the brand. The financing round saw Mandatum Asset Management invest €25 million in the company …

Topics:

valio

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information for decision-makers