Product of the Year Awards 2024 Names Oddlygood as Best Plant Based Milk
The 2024 Product of the Year winners, chosen by 8,000 UK consumers in what is described as the UK’s largest celebration of product innovation, have been revealed. Now in its 20th year, Product of the Year aims to provide a platform for everyday household products we use regularly but often take for granted. The Product of the Year logo has 81% shopper recognition, can be seen in all major supermarkets and convenience stores across the country, and is described as a vote of confidence by consumers for consumers. Whereas last year’s event saw 17 vegan products awarded, the 2024 ceremony, for some reason (we will enquire), recognised just three: Heinz Beanz Bowlz, Oddlygood‘s Barista Vanilla Flavour Oat Drink, and Mentos Pure Fresh Gum Paperboard mints. …