Oddlygood caramel desserts

Photography: Reetta Pasanen, foodstyling: Sanna Kekäläinen. Image supplied.

Products & Launches

Finland’s Oddlygood Arrives in Morrisons Stores Across the UK Amid “Rapid Global Expansion” Plans

Finland’s Oddlygood launches into the UK market on Monday 19th June, when its Oddlygood Dreamy oat desserts will land on Morrisons shelves. This launch comes after the brand’s resounding success in Europe and the US, where it has garnered a reputation for prioritizing taste. Its wide product portfolio includes barista drinks; plant-based drinks (oat, soy ,and almond m*lks); plant cheeses in shreds and slices in Mozzarella, Cheddar, Gouda, and Smoked Gouda flavors; a range of cooking, whipping creams as well as a Crème Fraiche; oat gurts and greek-style gurts; and Oddlygood Dreamy desserts. Established in 2018 as a spinoff of Valio, one of Finland’s renowned food companies, the brand raised €25M in an initial finance round at the end of 2021 and stated its intention to …

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Oddlygood Creamy Whole Oat Drink

©Oddlygood

Products & Launches

Oddlygood Expands US Dairy-Free Portfolio with All-In Barista Oat Drink

Oddlygood Global, a spinoff of leading Finnish food company Valio, announces the US launch of the All-In Barista Oat Drink. Available in shelf-stable cartons, the product will be featured this month at the Natural Products Expo East in Philadelphia and Coffee Fest Pacific Northwest in Seattle.  Made to provide creamy frothiness with no “flaking”, the All-In Barista Oat Drink was created with input from baristas and offers a full-bodied milk ideal for cappucinos and lattes. Uses whole oat The Barista Oat Drink uses non-GMO oats and utilizes the entire oat, which eliminates food waste, while being free from gluten and artificial flavors and sweeteners. Available in 1 liter, shelf-stable cartons, each serving contains 3 g of protein, 290 mg of calcium, 7 of fat and zero …

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Oddlygood Global Product Range Oat Milk

© Oddlygood Global

Investments & Finance

Finland’s Oddlygood Global Receives €25M Investment in First Financing Round

Oddlygood Global is to receive significant growth funding for its international plant-based business, as it closes its first round of financing. Aiming to be a leader in plant-based products, the Finnish brand is part of the Valio Group – a dairy producer and one of Finland’s biggest food companies.  Oddlygood develops and markets plant-based products, with its range currently including oat drinks, vegan cheese, and yogurt, as well as plant-based products for cooking and baking. Having only launched in Spring 2021, Oddlygood is showing some impressive sales figures in Scandinavian markets. In Sweden, Oddlygood has grown 131%, giving it the second-largest market share in oat-based beverages in Sweden, according to the brand.  The financing round saw Mandatum Asset Management invest €25 million in the company …

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