OGGS Reveals Brand Refresh & Several New Vegan Cakes
British plant-based bakery brand OGGS has announced a brand refresh designed to emphasise “fun, playfulness, and a touch of elegance”. Based on the results of a customer survey conducted earlier this year, the refresh includes updated recipes and branding. OGGS has also launched several new products, entering the celebration cake category for the first time with two options — the three-tier Indulgent Celebration Chocolate Fudge Cake and the two-tier Rich Chocolate Fudge Cake. At Tesco, the brand is launching Mega Birthday Cupcakes — featuring sponge cake filled with raspberry jam and finished with icing and sprinkles — along with Zesty Lemon Cakes, which consist of mini sponges with lemon-flavoured filling, icing, and drizzle. OGGS has also introduced a new product at Sainsbury’s, the Afternoon Tea …