Oggs

OGGS brand refresh

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Products & Launches

OGGS Reveals Brand Refresh & Several New Vegan Cakes

British plant-based bakery brand OGGS has announced a brand refresh designed to emphasise “fun, playfulness, and a touch of elegance”. Based on the results of a customer survey conducted earlier this year, the refresh includes updated recipes and branding. OGGS has also launched several new products, entering the celebration cake category for the first time with two options — the three-tier Indulgent Celebration Chocolate Fudge Cake and the two-tier Rich Chocolate Fudge Cake. At Tesco, the brand is launching Mega Birthday Cupcakes — featuring sponge cake filled with raspberry jam and finished with icing and sprinkles — along with Zesty Lemon Cakes, which consist of mini sponges with lemon-flavoured filling, icing, and drizzle. OGGS has also introduced a new product at Sainsbury’s, the Afternoon Tea …

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OGGS lemon loaf cake

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Products & Launches

OGGS Launches the “First” Full-Sized Iced Loaf Cake Available in UK Supermarkets

Plant-based bakery brand OGGS is hoping to shake up the supermarket loaf cake category with the launch of its new Cruelty Free Lemon Loaf Cake. In an in-store survey conducted between April and June, OGGS found that younger shoppers see the loaf cake category as outdated, with no ethical or sustainable choices. However, the brand noted that iced loaf cakes have considerable appeal at independent bakeries, artisan cafes, and on social media. As a result, OGGS decided to bring some innovation to the category by developing the new Lemon Loaf Cake, consisting of an iced lemon-flavoured sponge topped with lemon drizzle and crunchy lemon pieces. According to the brand, it is the first full-sized iced loaf cake available in UK supermarkets. OGGS hopes that the …

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OGGS Mega Caramel Cupcakes

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Sweets & Snacks

OGGS Launches Mega Caramel Cupcakes With New “Cruelty Free Cakes” Messaging

UK plant-based bakery brand OGGS has launched a new product, Mega Caramel Cupcakes, as it previews updated packaging with the message “Cruelty Free Cakes”. The cupcakes consist of large vanilla sponges with caramel frosting, made using OGGS aquafaba instead of eggs. They are available at Sainsbury’s Local and Asda. OGGS previously launched the similar Mega Caramel and Vanilla Cupcakes in a pack of nine last year. The new “Cruelty Free Cakes” messaging follows the results of research commissioned by OGGS in 2023, which looked at the ethics of cakes available in the UK. The results showed that 67% of consumers were not aware that most major cake brands use eggs from non-free-range chickens. After being informed of this, 89% said they would be more likely …

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World Vegan Day Collage

Image: vegconomist
People

Messages From Vegan Business Leaders on World Vegan Day, Part 1

On this World Vegan Day, we at vegconomist felt that this year it was especially important to boost morale in the industry and share insights and advice amongst the community. We asked business leaders: as we approach the end of what has been a turbulent year for many in the business, what is your message for the plant-based industry as we look ahead to 2024? Here we share messages from figures in the UK vegan business scene: CEO of VFC and Meatless Farm, Dave Sparrow; Senior Brand Manager at OGGS, Joe Farrar; Co-Founder & CMO at Better Nature Tempeh, Elin Roberts; CEO of Citizen Kind, Emma Osborne;  and CEO of Miami Foods, Loui Blake. Dave Sparrow, VFC: “Clear strategy” Firstly, happy World Vegan Day to …

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OGGS Mega Cupcakes

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Sweets & Snacks

OGGS Launches Vegan Mega Cupcakes as Study Finds Most Brands Use Non-Free-Range Eggs

Plant-based bakery brand OGGS has launched a new product, caramel and vanilla Mega Cupcakes, after commissioning research into the types of eggs most commonly used in bakery products. The study, carried out by the Hen Welfare Trust, shows that major brands such as Mr. Kipling, Cadbury’s, and McVities mostly use eggs from barn-raised or sometimes even caged chickens. While 92% of consumers say they buy free-range shell eggs, 67% were not aware that most eggs used in baked goods are not free-range. When informed of this, 89% said they would be more likely to choose different bakery products in future. OGGS’ baked goods are entirely plant-based, using aquafaba as an egg alternative. The new Mega Cupcakes consist of large vanilla sponges with a caramel and …

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Vegan full English breakfast

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Food Service

Wagamama Adds Scrambled OGGS to Vegan Full English Breakfast

UK-based Japanese restaurant chain Wagamama has modified its vegan full English breakfast to include OGGS’ egg alternative instead of tofu. The dish, which was first launched in 2019, also features vegan bacon, jackfruit sausage, grilled tomato, katsu sweet potato, mushrooms, and a toasted hirata bun. Currently, it is only available at Wagamama’s airport locations (Manchester, Gatwick, and Heathrow). OGGS’ scrambled egg alternative is said to be the UK’s best-performing plant-based egg product. It is also available for retail, and was rolled out at almost every Sainsbury’s store last September following strong sales. 50% plant-based In 2021, Wagamama made 50% of its menu plant-based in an attempt to encourage customers to eat a more climate-friendly diet. The dishes on offer include vegan short rib ramen, no …

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Vegan mini cupcakes

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Sweets & Snacks

OGGS Launches Convenience Packs of Vegan Mini Cupcakes at Tesco Express

British plant-based bakery brand OGGS has launched new, smaller packs of its vegan mini cupcakes at 200 Tesco Express stores nationwide. The products were previously only sold in packs of nine, but the new trays contain six cupcakes to make them more conveniently sized. Available in vanilla and chocolate flavours, the treats are made with aquafaba instead of eggs, with each one coming in at under 100 calories. They are packaged in 100% recycled plastic. Alt eggs and baked goods Claiming to be the UK’s top plant-based bakery brand, OGGS has a range of products available, including lemon, chocolate fudge, and Victoria sponge cakes. Millionaire and brownie bites are also on offer, and the brand launched luxury mince pies over the Christmas period. OGGS also …

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PBWE London

Image courtesy PBWE
Fairs & Events

We Asked PBWE Europe: What Are You Most Excited About Right Now?

Plant Based World Expo Europe took place at London’s Olympia last week, hosting the most exciting names, both established and emerging, in the plant-based industry. Incredibly, the organisers have informed us that the event almost doubled in size, with a 94% increase in visitors compared to 2021. vegconomist was present at the event and took the opportunity to ask some of your favourite brands about what’s currently exciting them, at the end of this eventful year. In alphabetical order: Future Farm Future Farm is excited to have launched in the UK with food service distributor Brakes. The Brazilian alt meat producer has had a successful year across international markets, including expanded retail distribution in the US. Grupo Planta Also of Brazil, Grupo Planta operates its …

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luxury handmade mince pies

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Sweets & Snacks

OGGS Relaunches Vegan Luxury Handmade Mince Pies for the Festive Season

British bakery and egg alternatives brand OGGS has relaunched its much-loved Vegan Luxury Handmade Mince Pies at over 700 Tesco stores. The mince pies feature plant-based pastry filled with spiced brandy-laced mincemeat (a mixture of chopped dried fruit). In 2019, they won iCrossing’s yearly Mince Pie taste test, beating competition from Tesco, Waitrose, M&S, and Sainsbury’s. The pies are also sustainably packaged in 100% recycled plastic. OGGS products OGGS debuted its vegan cakes in 2019, followed by aquafaba-based egg alternatives the following year. More recently, the brand introduced Scrambled OGGS, which is said to be the UK’s best-performing egg alternative and has recently been rolled out at over 500 Sainsbury’s stores nationwide. OGGS has also entered into food service partnerships, collaborating with Bella Italia at …

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Scramble OGGS

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Products & Launches

Scrambled OGGS Launches in Over 500 Sainsbury’s Stores Across the UK

UK egg alternative brand OGGS  is launching its plant-based Scrambled OGGS over 500 Sainsbury’s stores across the UK this September 14th.  According to Oggs, Sainsbury’s has decided to increase distribution from 126 to almost every store following the news that Scrambled OGGS is the UK’s best-performing egg alternative. CEO and Founder of OGGS, Hannah Carter, commented: “The launch of Scrambled OGGS® nationwide marks the next stage in our mission to remove unnecessary egg products from the food chain. If you could switch eggs for a plant-based option that tastes great and produces 60% less CO2e – why wouldn’t you?” No more breakfasts without eggs Sales of plant-based egg alternatives in the UK have grown by 99% in the last year, with vegans and carbon-reducers looking …

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OGGS cake vegan egg

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Investments & Finance

Upfield Unveils Strategic Partnership with UK Vegan Egg Leader OGGS 

Upfield to enter into strategic partnership with OGGS, with minority stake in the UK-based egg alternative and vegan bakery Upfield, the world’s largest producer of plant-based spreads and owner of brands including Flora and Violife, has partnered with OGGS – one of the UK’s first and largest alt egg brands. The move looks to solidify Upfield’s position as a global leader in sustainable plant-based alternatives and includes Upfield taking a minority stake in Alternative Foods, the OGGS parent company.  Alternative Foods launched in 2019, offering a range of bakery products and liquid egg alternatives including OGGS Aquafaba, a patented liquid egg alternative, as well as Scrambled OGGS. The company calculates that it has saved over 2.2 million eggs being used in cooking and baking so …

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oggs partners with bella italia

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Gastronomy & Food Service

Oggs Partners With Bella Italia to Launch Vegan Carbonara and Chocolate Pudding

Oggs partners with Bella Italia for Veganuary, launching two new eggless plant-based dishes. British egg alternatives brand Oggs has announced a collaboration with Italian-inspired restaurant chain Bella Italia. From January 3rd, customers across the UK will be able to order plant-based carbonara followed by a vegan dessert. The new options have been launched to cater to the growing number of people participating in Veganuary. In an interview with vegconomist this week, the campaign’s Chief Executive Ria Rehberg said Veganuary had “played a significant role in making veganism more mainstream”. Scrambled Oggs The carbonara is made from Scrambled Oggs, which combines the company’s aquafaba (chickpea water) with tofu and seasonings. Vegan pancetta — a type of Italian bacon — completes the dish. The dessert is OGGS’ …

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Market & Trends

Vegan Egg Product Segment is Fastest Growing Plant-Based Category, Outperforming Beyond Meat & Oatly

JUST Egg contacts vegconomist to inform us, “We’ve sold the plant-based equivalent of 50 million eggs” – this is not insignificant, and to celebrate we decided to take a look at JUST as well as some of the other popular plant-based egg brands around the planet in this rapidly developing market, disrupting the cruel and unnecessary poultry industry.

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oggs egg

©Oggs
Gastronomy & Food Service

Vegan Cake Specialist Oggs Launches First Aquafaba Egg For Consumers and Foodservice

A new vegan egg product from Oggs, finalist in The Grocer Gold Award Start-up of the Year, is created with aquafaba from organic chickpeas. The brand, which has a UK following for its cakes, launches the first-to-market concept into Waitrose in June then afterwards into Asda and Sainsbury’s, and later into foodservice and manufacturing.

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