Omni

Omni appears on Dragons' Den

© BBC/Omni
Pet Food

Omni Appears on Dragons’ Den, Receiving “Highest Ever Pet Food Valuation”

UK-based alt protein pet food startup Omni has appeared on business pitching TV show Dragons’ Den, achieving what is claimed to be the highest ever pet food valuation seen on the programme. Founders Dr. Guy Sandelowsky and Shiv Sivakumar secured a £75,000 investment from Steven Bartlett and Deborah Meaden in exchange for 2.5% equity. The Dragons were impressed by Omni’s significant growth since its launch in 2021; so far, the company has served over five million plant-based meals to pets in the UK alone, with over 400% sales growth. Omni faced challenges about some of its numbers from Dragons Peter Jones and Tokar Sulyman. In response, Sivakumar explained that while the business spends £40 to acquire a customer, that customer will have a £400 lifetime …

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Omni vegan dog food range

Image: ProVeg International

Pet Food

Omni: What’s Next for the Plant-Based Pet Food Company?

Three years ago, Omni launched as a ProVeg Incubator start-up selling plant-based pet food. In 2023, the company grew by over 100% and boasted seven-figure annual sales. Building a health-first brand based on veterinary knowledge and scientific credibility, Omni is the only plant-based pet food company in the UK to have peer-reviewed scientific research supporting its products. Its product line includes nutritionally complete kibble, wet-food cans and toppers to increase palatability with a meaty taste and texture, and a newly launched range of supplements with functional benefits. Amid teases of a ‘world-first’ cultivated pet food product launch, ProVeg International’s New Food Hub speaks to Co-Founder and Co-CEO Shiv Sivakumar about Omni’s rise to market leadership and the future of pet food from plant-based and novel …

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Cultivated pet food company Meatly, previously Good Dog Food, has revealed what it claims to be the world's first cultivated meat product for cats.

© Meatly
Cultivated, Cell-Cultured & Biotechnology

Meatly and Omni Unveil UK’s First Cultivated Meat Product for Cats

UK cultivated pet food company Meatly, previously Good Dog Food, has unveiled what it claims to be the world’s first cans of cat food made with cultivated chicken. The first batch, manufactured with its first commercial partner, Omni, a leader in the UK plant-based pet food scene, is a chicken pâté that blends Omni’s plant, yeast, and algae proteins with Meatly’s cruelty-free meat grown from chicken egg cells. Pets at Home, an early investor in Meatly, will be the first retailer to sell Omni Feast Chicken Revolution presented in 150g tins (enough for a single meal) at roughly £1, according to the announcement. “Owen Ensor, co-founder and CEO of Meatly, said, “It is incredibly exciting to see the first ever cans of cultivated pet food fly off the production …

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Omni Puppy food

© Omni
Pet Food

Vegan Dog Food Brand Omni Launches at Europe’s Largest Pet Food Retailer Fressnapf

Omni, a leader in the UK plant-based pet food scene, this week announces its collaboration with Fressnapf, a leading German pet retailer and one of the largest globally. Boasting over 1400 stores and with a workforce of approximately 8000 employees across 12 European countries, Fressnapf states it is the largest pet product retailer in Europe. This partnership marks a significant milestone for Omni, as its innovative dog food products, made from plant, yeast, and algae proteins, will now be accessible to Fressnapf’s extensive online customer base. This represents a significant endorsement and a leap into mainstream recognition for Omni’s commitment to health-first and sustainable practices, a notable achievement for the British brand. The range of products to be featured on Fressnapf includes Omni’s specialized dry …

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Vegan dog food brand Omni launches meat-style wet food

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Pet Food

Vegan Dog Food Brand Omni Launches “Juicy & Fibrous” Meat-Style Wet Food

Omni, a UK-based vegan dog food brand, has launched a meat-style wet food range after a year of research and development. The range currently consists of beef and chicken-style options, combined with vegetables for additional health benefits. Both flavours can be purchased either in a can as a full meal, or as a topper sachet to be combined with dry food. Omni plans to develop more flavours, such as lamb, turkey, and salmon, in the coming months. According to the brand, pets consume 20% of the world’s meat and fish, and feeding a dog a meat-based diet is responsible for as many emissions as driving a Land Cruiser SUV for a year. Switching to a plant-based food such as Omni’s could therefore have huge benefits …

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Omni Dog Food

Image courtesy of ProVeg
Pet Food

Vegan Dog Food Producer Omni Smashes £400K Crowdfunding Target in 15 Minutes

One of the UK’s fastest-growing vegan dog food producers, Omni, recently launched a crowdfunding campaign on the Seedrs platform, and announces today it has set a new record in its category, having surpassed the target within 15 minutes of the campaign going live. Consumers wishing to participate in the crowdfunder have been offered the chance to invest for as little as £11. Clearly, many saw it as a sound business opportunity; Omni has seen 30% average month-on-month revenue growth since launching in May 2021 with over 70% of its customers on subscription plans, and the brand sold over half a million meals in 2022. High profile investors After graduating from the sixth cohort of the Proveg Incubator in 2021, the brand went on to raise …

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Omni plant-based dog food

Image courtesy of ProVeg
Pet Food

Study Finds Significant Health Improvements in Dogs Fed a Vegan Diet

A peer-reviewed study by UK pet food brand Omni has concluded that dogs fed a vegan diet experience notable improvements to their health. Three to 12 months after switching their pets to Omni’s plant-based food, dog owners reported several statistically significant changes, including improvements in: Anxiety Activity levels Glossiness of coat Dandruff Redness of the skin Itchiness Stool consistency Frequency of stools Flatus (passing gas). According to the study, which was published in the Archives of Clinical and Biomedical Research, over three-quarters of the 100 dogs had previously been eating a meat-based diet. “The study is a valuable addition to the scientific evidence that proves the benefits of vegan diets for dogs,” said Shiv Sivakumar, co-founder and co-CEO of Omni. While the results are encouraging, …

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Omni Asian Vegan Food

©OMNI

Products & Launches

OMNI Launching Plant-Based Luncheon, Crab Cakes and More at 1,000+ US Walmart Stores

Asian food startup OMNI announces that four of its plant-based products will soon launch at a third of US Walmart stores and online. The OMNI Potsticker and Luncheon will be available at 1,900 Walmart locations, while 1,300 stores will soon stock OMNI’s Spring Roll and Crab-Style Cakes. Made with nutritious and sustainable ingredients, OMNI’s line features its signature non-GMO protein and includes:  OMNI Luncheon A popular, first-of-its-kind alternative to canned pork, which can be enjoyed with ramen, musubi, bagels or sandwiches. Compared to conventional luncheon meat, OMNI Luncheon has less fat, sodium and cholesterol while being free from preservatives and nitrates.  Crab-Style Cake  The Crab-Style Cake is crafted from a proprietary blend of non-GMO soy and rice protein, with a sweet and savory flavor that …

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Omni founders, Image courtesy of ProVeg

Omni founders, Image courtesy of ProVeg
Investments & Finance

Vegan Dog Food Company Omni Raises £1.1M to Launch Functional Plant-Based Treats

UK plant-based dog food company omni has raised £1.1 million in a funding round, with investors including ProVeg International, Trellis Road, Purple Orange Ventures, Shiocap, and Kale United. The company will use the funding to launch a new lineup of plant-based dog treats that will target specific health conditions — such as skin issues, joint problems, and anxiety. Omni soft-launched in May of last year, shortly after joining the sixth cohort of the ProVeg Incubator. Since then, the dog food company has seen an average monthly growth rate of 55%. Nutritionally complete food “The sad truth is that one in four dogs in the UK will get cancer and one in two suffer from obesity,” Omni co-founder Dr. Guy Sandelowsky told vegconomist in an interview. …

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Omni Dog Food

Image courtesy of ProVeg
Startups, Accelerators & Incubators

Omni: “Some of the Longest-Living Dogs on Record Were Fed Entirely Plant-Based Diets”

Omni is a plant-based pet food company from the UK focused on the development of healthy and sustainable food for dogs. Dr Guy Sandelowsky and Shiv Sivakumar founded Omni during the COVID-19 pandemic and are now preparing to launch their first line of products. Dr. Guy points out that “some of the longest living dogs on record were fed entirely plant-based diets” and that this is “hardly surprising” considering that these diets are often made up of “clean protein, healthy fats, and are rich in vitamins and minerals”. Omni is part of the current cohort at the ProVeg Incubator. As part of our series on this cohort, we spoke to Guy and Shiv about Omni’s journey and their plans for the future. Introduce yourself and …

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NOKO founder with products

NOKO founder with products, image courtesy ProVeg
Startups, Accelerators & Incubators

The Innovative Startups Joining the 6th ProVeg Accelerator Are Revealed – From Mushroom Meat to Upcycled Fruit Pits

Nine pioneering companies from across Europe, Mexico, Chile, and India, comprise the sixth cohort of the ProVeg Incubator Programme – the world’s leading incubator of plant-based and cultured food startups, with the latest accelerator programme kicking off yesterday 7th April. This fresh round of innovators looking to make a difference in the future of food ranges from plant-based eggs, chicken, and pet food to mushroom-based meat and dairy made from discarded fruit pits.

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