The Latest in Plant-Based Steaks and Why They’re So Crucial Right Now
The consumer behaviour of those (vegans and omnivores alike) who purchase plant-based products has evolved significantly from the curiosity-led impulse buys before the 2023 dip — amid an influx of new, sometimes inferior products on the market — to repeat purchases of quality, evolved products which fit into the day-to-day routine and are now tried and tested by families and cooked at home in their favourite ways. Last week, the UK’s biggest supermarket chain Tesco reported that the plant-based revolution is entering a second phase, largely driven by more consumers cooking from scratch. The retailer noted that despite the drop in sales last year, sales of meat-free ingredients and whole cuts are now increasing, with plant-based steaks and chicken breasts witnessing a 20% sales uptick …
