Roots Kitchen

© Roots Kitchen

Food Service

New Swiss HQ at Roger Federer-Backed ‘On Running’ Opens Plant-Based Roots Kitchen

Roots Kitchen has opened a plant-based corporate food concept in the headquarters of On Running, the Roger Federer-backed sports shoe company. Claiming to be the first project of its kind in Switzerland – no other listed corporation has so far opted for a 100% plant-based concept – the new kitchen will feed over 1000 employees in Zurich.  In collaboration with On, Roots has developed the plant-based corporate food concept at On Labs, the new global headquarters of the running shoe brand. Celebrating cooking, the development of new dishes, and transparency, the new concept consists not only of a new restaurant, but also a food lab, an espresso bar, and a production kitchen. The vegan food and drink company currently operates multiple locations in and around …


Roger Federer © On Running

Fashion, Design & Beauty

Roger Federer Creates Vegan Sneaker ‘The Roger’ – Sells Out Upon Release

Roger Federer, arguably one of the best tennis players of all time, invested in On, the Swiss running shoe and clothing specialist, last autumn. The collaboration marked the beginning of the athlete’s journey into creating a vegan sneaker called THE ROGER, launched last week 17 years to the day since Mr Federer won his first Wimbledon.