Woman eating vegan pizza

Image courtesy of ProVeg International

Marketing & Media

Winning Over Tastebuds: Strategies for Promoting Plant-Based Foods

Promoting plant-based food brands in today’s competitive market can be challenging, but your business can stand out and make a lasting impact with the right strategies. In its latest New Food Hub article, ProVeg International collaborates with Joe Hill, co-founder of One Planet Pizza, who shares his top tips for marketing plant-based products. Drawing from his experience building a plant-based pizza brand, Joe offers essential tips to capture consumers’ attention, win over sceptics, and create a buzz around plant-based offerings. Taste is still king It’s easy to forget just how important a role taste plays in food. And in the plant-based world, it’s even more crucial to nail great taste. “Research now shows that most consumers will try something new plant-based once, and if they …

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One Planet Pizza and Ben and Jerry's offer Veganuary meal deal

© One Planet Pizza

Company News

One Planet Pizza and Ben & Jerry’s Partner to Offer Exclusive Veganuary Meal Deal at Asda

UK-based vegan pizza brand One Planet Pizza has joined forces with ice cream brand Ben & Jerry’s to offer a Veganuary meal deal at Asda. Available online only, it is the retailer’s first ever frozen vegan meal deal, allowing shoppers to order One Planet’s Peppernomi Pizza and Ben & Jerry’s new Oat of this Swirled sundae for a total of £5. Ordinarily, the pizza costs £4 and the ice cream costs £5.50. The Peppernomi Pizza consists of a wood-fired sourdough base topped with Italian tomato sauce, plant-based cheese, and hyperrealistic plant-based pepperoni. It is One Planet Pizza’s bestselling product, and was made permanently available at 400 Asda stores a year ago following a successful trial. “Veganuary is undoubtedly the best time of the year to …

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One Planet Pizza

© One Planet Pizza

Interviews

One Planet Pizza: “Committing Ourselves to Being the Planet’s Most Sustainable Pizza Brand”

One Planet Pizza (OPP) is a plant-based pizza brand from the UK that has gone from strength to strength since its launch in 2016. The company’s growth has been particularly rapid over the past eighteen months, including a successful crowdfunding campaign in February 2022 where 76% of the target sum was raised on the first day. Two months later, OPP secured its first major supermarket listing at Asda as part of the chain’s incubator program. The trial was so successful that the brand’s pizza is now available at 400 Asda stores UK-wide. OPP has also begun expanding internationally; the brand launched in Sweden in June 2022 and has also entered several other European markets, such as France, Greece, and Denmark. We caught up with founders …

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One Planet Pizza

© One Planet Pizza

Products & Launches

One Planet Pizza Now Permanently Available at Asda Following Successful Trial

After a successful trial as part of Asda’s incubator program last year, One Planet Pizza is now permanently available at 400 of the chain’s stores across the UK. During the trial, the pizzas were only available at a limited number of locations. Now, One Planet’s bestselling pizza, the Spicy Peppernomi, has launched nationwide in Asda’s frozen aisle where it will be stocked alongside major global brands such as Goodfellas and Chicago Town. One Planet is also working to become the world’s most sustainable pizza brand. After launching carbon labelling last year, the company aims to achieve B-Corp status by the end of 2024. “The future of pizza” Last year, One Planet completed a successful crowdfunding campaign, raising over 76% of its £200,000 target on the …

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Lisa-David-Vegan-Business_Tribe

© Vegan Business Tribe

Fairs & Events

Vegan Business Tribe Live Event Coming to VegfestUK in November

VegfestUK London, the biggest vegan consumer expo in the UK, will host what it claims to be the first vegan business conference featuring only speakers from businesses run and founded by vegans. The conference, sponsored by Vegan Accountants, will be part of the weekend-long event coming to the London Olympia on the 12th and 13th of November. Vegan Business Tribe (VBT) will be organising the vegan business conference under the Vegan Business Tribe Live stage; a programme of live events, panels, workshops, and networking dedicated to vegan businesses. The event welcomes attendees to “come and learn from some of the top vegan business entrepreneurs and founders who will share their expertise to help you grow a successful vegan business.” In 2020, vegan industry experts David …

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One Planet Pizza lifestyle shot

©One Planet Pizza

Company News

One Planet Pizza Launches in Sweden With Help of Kale United

One Planet Pizza‘s product range is now available in Sweden through a distribution agreement with Kale Foods, a subsidiary of well-known Swedish vegan VC firm Kale United, headed by Måns Ullerstam. The full portfolio of frozen pizzas is now available to Swedish consumers from online retailer Vembla in Stockholm and Malmö, as well as in food service for restaurants. “The Swedish market is demanding a vegan premium pizza and we are particularly pleased to have One Planet Pizza in our plant-based portfolio. We are currently in dialogue with a number of different grocery retailers in Sweden and hope for a nationwide launch soon”, says Anders Nilback, CEO of Kale Foods. Kale Food organised a teaser launch in collaboration with Swedish PR agency Redget Communications, with …

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Heura OPP

© Heura

Products & Launches

The Successor: One Planet Pizza and Heura’s First Vegan Pizza Collab

One Planet Pizza and Heura today announce the launch of a new vegan pizza called The Successor, marking the two industry leaders’ first-ever collaboration. While the Heura vegan chick*n is available at London’s NXT LVL PZA in the form of the Hangry Birds pizza, this product represents the first time the Heura Mediterranean Chunk has been used as a topping for a frozen vegan pizza. The Successor also comes topped with sweetcorn and a barbeque sauce. The collaboration follows successful crowdfunding campaigns by both brands. One Planet Pizza utilised the funding to support a launch into  ASDA last month — its first major supermarket listing — and Heura will use funding from its latest round for the creation of ‘Heura Lab 2.0’, as well as …

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One Planet Pizza Launches at Asda

© One Planet Pizza

Interviews

One Planet Pizza: “We’re Not Your Typical Company. We’re Mission Led and Purpose Driven”

Much-loved UK brand One Planet Pizza has gone from strength to strength since launching in 2016 as the UK’s first producer of frozen vegan pizzas. Having smashed its recent Crowdfunder campaign, the father and son team has just secured its first major UK supermarket listing with a rollout into 75 ASDA stores across the UK. Four varieties of OPP’s wide product portfolio — Mediterranean Veg, Three Cheeze Margherita, Spicy Peppernomi, and Hawaiian — launched into ASDA on April 14th, placed on gondola ends for increased visibility, as part of the supermarket’s aim to increase flexitarianism. We caught up with Mike and Joe as they celebrate this most recent achievement. What’s the history of One Planet Pizza and how did the company evolve? Father and Son …

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One Planet Pizza Launches at Asda

© One Planet Pizza

Products & Launches

One Planet Pizza Launches at Asda in First Major Supermarket Listing

One Planet Pizza launches at Asda as part of the supermarket’s incubator program. UK plant-based pizza brand One Planet Pizza has announced its first major grocery listing at nationwide chain Asda. The news comes following One Planet’s acceptance into Asda’s incubator program for new brands. Four of One Planet’s pizzas — Mediterranean Veg, Three Cheeze Margherita, Spicy Peppernomi, and Hawaiian — will be available at 75 Asda stores from tomorrow (April 14th). As part of Asda’s efforts to target flexitarians, the pizzas will be placed on gondola ends to increase visibility. The pizza brand is the first in the UK to feature on-pack carbon labelling, allowing consumers to gauge the products’ sustainability. For example, the Spicy Peppernomi pizza has a 54% lower carbon footprint than …

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OPP crowdfunder

© One Planet Pizza

Company News

Sponsored Post

Saving the Planet One Slice At a Time. One Planet Pizza is Crowdfunding!

One Planet Pizza has a plan: to save our planet, one slice at a time, with epic tasting frozen plant-based pizza. As a family-founded brand, established in 2016 in Norwich, it all started in the home of father and son founders, Mike & Joe Hill, and quickly became a successful local business. The pizzas are stocked in hundreds of outlets in over a dozen countries. The band’s UK presence is strong with a direct ecommerce site, and export is a large part of the business. One Planet Pizza is now ramping up production ahead of a major retailer listing launching in April of this year and is in discussion with other UK supermarkets to support increasing their plant-based range. Having perfected the range and expanded …

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One Planet Pizza crowdfunding

© One Planet Pizza

Investments & Finance

One Planet Pizza Crowdfunding Campaign Raises Over 76% of Target on First Day

One Planet Pizza crowdfunding campaign begins ahead of launch at major retailer. Yesterday, UK plant-based frozen pizza brand One Planet Pizza launched a crowdfunding campaign on Seedrs with the aim of raising £200,000. In just a day, the company has already raised £155,000, over three-quarters of its target. When it launched in 2016, One Planet Pizza was the UK’s first ever frozen vegan pizza company. The brand is now stocked in hundreds of outlets in a dozen countries, with its first major British retail listing to be announced soon. Further worldwide expansion is also planned, with the pizzas about to launch in Australasia and the Middle East and discussions underway in Spain, Dubai, Saudi Arabia, and Germany. Additionally, One Planet will soon be targeting the …

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One Planet Pizza introduces carbon labelling

© One Planet Pizza

Sustainability / Environment

One Planet Pizza Introduces Carbon Labelling in a First for the Industry

To celebrate World Pizza Day, plant-based brand One Planet Pizza introduces carbon labelling on all its products. One Planet Pizza has become the first frozen pizza company in the UK to calculate the carbon footprint of its products and publish ratings on the packaging. The calculations were carried out by an independent organisation, My Emissions, which compared One Planet’s pizzas to equivalent products topped with meat and dairy. The most impressive figures were for the Peppernomi pizza, which generates 54% fewer emissions than a conventional pepperoni pizza. The remaining three pizzas in One Planet’s core range — Mediterranean Vegetables, Hawaiian, and Three Cheeze Margherita — averaged a 47% lower carbon footprint than pizzas made with animal ingredients. Three out of the four pizzas achieved an …

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One Planet Pizza Pizza Pockets

Pizza Pockets ©One Planet Pizza

Products & Launches

One Planet Pizza Launches Vegan Pizza Pockets with Violife Across UK

One Planet Pizza partners with Violife for “UK’s first” plant-based pizza pockets  One Planet Pizza has launched a new plant-based product range in celebration of Veganuary 2022. The frozen vegan pizza specialist has announced its Pizza Pocket line in association with Violife to be available across the UK.  Available in Mediterranean Vegetable, Peppernomi, and Cheezeburger varieties, the brand claims the launch represents a UK first for plant-based pizza pockets. It also marks the brand’s first collaboration with alt dairy leader Violife. The calzone-style pizzas feature a stone-baked base, One Planet Pizza’s family recipe tomato sauce, and Violife Epic Mature cheese.  Founded by father and son team Mike and Joe Hill, One Planet Pizza plants trees with their global reforestation partners for every pizza sold, and …

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OPP-Joe-in-Christmas-jumper-741x555

©One Planet Pizza

Company News

Our Business Year in Review: One Planet Pizza

Vegan pizza pioneer One Planet Pizza is undeniably the king of the collab in the UK’s plant-based business space. In recent times the father and son duo has worked alongside industry names for new product launches such as Derek Sarno, THIS, and VFC to name just a few. We caught up with Co-founder Joe Hill to find out OPP’s highlights of 2021 and thoughts on the year ahead in vegan pizza. “Let’ support each other to help fix the broken food system and shape the future we want to live in” What were your personal highlights of 2021? Firstly, I think we all deserve a pat on the back for simply surviving this year! But for us at One Planet HQ, we have been hugely …

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OPP Halloween

©One Planet Pizza

Products & Launches

One Planet Pizza Launches Wicked-Planet Pulled Mushroom Pizza For Halloween With Derek Sarno

One Planet Pizza, the UK’s much-loved frozen vegan pizza specialist, launches the Wicked-Planet Pulled Mushroom Pizza, in collaboration with highly regarded mushroom pusher, Wicked Kitchen’s Derek Sarno. The limited-edition Halloween pizza features One Planet Pizza’s family recipe tomato sauce, topped with BBQ pulled oyster mushrooms, black olives, vegan cheeze, spicy sriracha mayo and a Violife cheezy ghost. Every pizza sold helps them plant trees with reforestation partners One Tree Planted.   The launch follows a long line of collaborations from OPP with vegan brands such as with THIS for the first vegan Hawaiian pizza in UK retail; a collab with vegan fried chick*n pioneers VFC for the No Clucks Pizza; and last year’s partnership with plant-based brands Meatless Farm, the legendary Applewood® Vegan cheese, and Mooshies …

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OPP Hawaiian

©One Planet Pizza

Products & Launches

One Planet Pizza Collaborates With THIS to Launch the First Vegan Hawaiian Pizza in UK Retail

One Planet Pizza announces the launch of a new range of Thin and Crispy pizzas, featuring the UK’s first vegan Hawaiian pizza for retail. The pizza has been created in collaboration with fast-growing alt meat brand THIS, coming topped with THIS™ Bacon Lardons as well as pineapple and Cheezly cheese. According to OPP, the Thin and Crispy pizzas are topped with 25% more cheeze than leading plant-based pizzas and contain 20% fewer calories and 30% less fat compared to leading non-vegan pizzas. 100% of the brand’s packaging is recyclable, and every pizza sold includes a donation to One Tree Planted. The range consists of: Hawaiian – featuring THIS™ Bacon Lardons Spicy Peppernomi – topped with Jack & Bry jackfruit and vegan Mexicana cheese Roasted Mediterranean …

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one planet pizza

Matt Barney ©One Planet Pizza

Company News

One Planet Pizza Brings Professional ‘Pizza Pusher’ on Board as Further Growth Expected

After launching its recent No Clucks collab with VFC, frozen vegan pizza pioneer One Planet Pizza has announced the hiring of Matt Barney as its new commercial manager. With over 20 years of experience in developing brands, Barney comes with the fetching title of ‘National Pizza Pusher’. “Family favourites and weekday staples such as pizza are ripe for a plant-based overhaul” –  Matt Barney One Planet Pizza has had a busy year as it continues its upwards trajectory, recently adding the UK’s first vegan Cheezy Doughballs to its expanding range of frozen plant-based pizzas. Earlier this year the father-and-son-founded business enjoyed a successful second round of funding, allowing the tripling of its production capacity and opening entry into Scandinavian markets. Along with the VFC partnership, …

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VFC X OPP ©One Planet Pizza

Gastronomy & Food Service

One Planet Pizza & VFC Reveal the No Clucks Pizza on National Fried Chicken Day

To mark National Fried Chicken Day today (6th July), frozen vegan pizza pioneer One Planet Pizza reveals a brand new collaboration with plant-based chick*n brand VFC for a product named the No Clucks Pizza, following a recent survey of lockdown takeaway preferences which found both pizza and fried chicken to be in the top five nation’s favourites. The pizzas are topped with a new VFC product – popcorn Vegan Fried Chick*n pieces with a cornflake coating – on a handmade base topped with red peppers, red onion, sweetcorn, melty Cheezly® and a drizzle of smoky BBQ sauce. Co-Founder of One Planet Pizza, Joe Hill, says: “Whether your household is divided between meat-eaters and vegans, pizza-lovers or chicken addicts, the No Clucks pizza has all your …

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Doughballs OPP

©One Planet Pizza

Products & Launches

One Planet Pizza Launches UK’s Only Frozen Vegan Cheese Doughballs

Plant-based pizza pioneer One Planet Pizza recently launched the UK’s first frozen vegan Cheezy Doughballs alongside a brand new Spicy Peppernomi pizza. Teaming up with hugely popular cheese Applewood® Vegan, the award-winning vegan frozen pizza company has created the only cheeze-filled plant-based doughballs that consumers can cook at home. “We know the UK’s appetite for plant-based food is bigger than ever” The Spicy Peppernomi Pizza, which comes on a handcrafted base, topped with One Planet Pizza’s family recipe tomato sauce, features juicy jackfruit pepperoni by Jack & Bry and spicy Applewood Mexicana® vegan cheeze. With pepperoni voted the UK’s second most popular pizza choice, the pizza has already been a hit amongst One Planet Pizza customers becoming one of the top sellers on its website. …

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Mike and Joe OPP

©One Planet Pizza

Marketing & Media

One Planet Pizza: We Launched Our First Ever Full-Size Billboard… It’s Definitely Bold

Says Joe from One Planet Pizza: I’m sure I’m not the only one to be glad to see the end of 2020. This year is already looking bigger and brighter, with spring bringing us more colour, sunshine, and longer days. We need the longer days here at One Planet as we’re gearing up for a huge year of rapid growth and exciting innovation.

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