One Planet Pizza’s “Category First” Plant-Based Tex Mex Launches at Asda
UK brand One Planet Pizza has announced that its plant-based Tex Mex, claimed to be a frozen category first, is launching at Asda stores across the country. The pizza features a wood-fired sourdough base with tomato sauce and plant-based cheese made from white beans. It is topped with marinated vegetables, sweetcorn, and jalapeños. The launch comes after One Planet Pizza showed strong performance at Asda, reportedly seeing 41% year-on-year volume growth. The brand’s Spicy Peppernomi pizza became permanently available at the retailer in 2023, following a successful trial as part of Asda’s incubator program for new brands. “Outrageously tasty” One Planet Pizza now hopes to become Asda’s top vegan pizza brand. The company has also seen success at other retailers; the Tex Mex launched at …