A Third of Irish Consumers Are Buying More Plant-Based Products, Oatly Study Suggests
A survey conducted by Opinions Research on behalf of Oatly has found that a third of Irish consumers are buying more meat and dairy alternatives than they were three years ago. 25% of these consumers said they were motivated by concern about climate change (though only 13% were aware that the food system generates a third of global emissions). Another 25% were cutting back to improve their health, and 30% of the 1000 respondents said they would buy even more plant-based products in 2023. Plant-based foods were most popular among consumers under 50, with 42% of 18-24-year-olds and 48% of 25-34-year-olds likely to consider swapping animal products for a vegan alternative. On the other hand, those over 65 were reluctant to make the change, with …