Australia’s Over the Moo Expands to the UK With Bite-Size Vegan Ice Cream
Over the Moo, a plant-based ice cream brand founded in Australia, has arrived in the UK with the launch of a range of bite-size frozen snacks. Consisting of chunks of coconut-based ice cream coated in dark chocolate, the snacks are available in two flavours — vanilla and caramel. The new products are unique to the UK; in its home country, Over the Moo offers a more typical range of tub-based ice creams. So how did the expansion come about, and why the difference in products? Gap in the market On a trip to Australia, British businessman Simon Goodman spotted Over the Moo in a supermarket and decided to sample it. He was impressed, but didn’t think much more of it until six months later, when …