Planterra Foods, is an offshoot of JBS USA, one of the world’s largest food companies. Currently, amid scandal, the conglomerate announced the launch of its new plant-based protein brand OZO Foods. Last month JBS also acquired US meat-packing business Empire Packing Company and its Ledbetter meat brand for $238 million.
JBS Brand Planterra Launches “Cutting-Edge” OZO Plant-Based Bacon Across USA
Planterra Foods, a Colorado-based food brand owned by meat processor JBS, announces the retail launch of OZO True Bite™ Plant-Based Bacon in Sprouts Farmers Markets nationwide. Made with proprietary technology, Planterra says the new bacon is a first-of-its-kind product that offers consumers the authentic look, aroma and sizzle of traditional pork bacon. With “cutting-edge” True Bite technology, the brand claims to have created the first sizzling, crispy plant-based bacon that will impress the most passionate bacon lovers. Available in Cracked Black Pepper, Applewood Smoke and Spicy Jalapeño flavors, OZO’s bacon is made from a blend of rice flour, wheat, soy and pea protein, plus sunflower oil and coconut oil. A bet on bacon Planterra’s parent company JBS is the world’s largest meat company, and subsidiary …