Report Finds “Noticeable Increase” in Plant-Based Eating in India
A report by India’s Plant Based Foods Industry Association (PBFIA) has found that plant-based eating is becoming increasingly common in the country. Released at this year’s Plant-Based Foods Summit, the report cites a survey which found that 67% of those who choose plant-based products are motivated by animal welfare issues. 54.1% cite environmental concerns, while 48.6% believe that plant-based foods have health benefits. The promotion of plant-based foods by celebrities and influencers is also helping to drive demand, with 8.1% of survey respondents saying they choose these foods because they are trendy. On the whole, there is said to have been a “noticeable increase” in vegan food consumption. Market challenges Meat and dairy alternatives are becoming increasingly available and affordable in India, leading more consumers …