Recently, the Physicians Committee for Responsible Medicine filed a legal Petition for Rulemaking with the US Surgeon General, Jerome Adams, MD, MPH, demanding the immediate closure of all wet markets nationwide. In addition to the non-profit’s 12,000 doctor members, the petition was signed by numerous physicians, including Eric J. Brandt, MD, of Yale University School of Medicine, and Michelle L. O’Donoghue, MD, MPH, of Harvard Medical School.
Physicians Committee: “Wood Milk” Ads Starring Aubrey Plaza Violate Multiple Federal Laws
The Physicians Committee for Responsible Medicine (PCRM), a US nonprofit health advocacy organization, announces it has filed a complaint with the USDA Office of Inspector General over the now-infamous “Wood Milk” pro-dairy ads. In its complaint, PCRM states the ads violate laws prohibiting federal agricultural promotions from depicting competing products in a negative fashion. The widely shared “Wood Milk” campaign features actress Aubrey Plaza extolling the benefits of milk made from tree wood, in an apparent mockery of plant-based milks. While some praised the ad’s bold humor, the campaign mostly sparked outrage amongst Plaza’s fans, who accused her of unfairly attacking dairy-free milk while spreading “propaganda” for the dairy industry. According to PCRM, the ad derides plant-based products and violates the statutory prohibition against advertising …
