PeaTos

PeaTos cheeseless puffs

© PeaTos
Sweets & Snacks

PeaTos Challenges Frito-Lay Brands With New Range Including Vegan Cheetos & Funyons

Snack it Forward’s brand PeaTos, which says it is one of the fastest growing brands in the US, gaining more than 6,000 new points of distribution in 2023 totaling 22,000 retail locations nationwide, adds new varieties to its award-winning line of plant-based snacks. The new offerings include Crunchy Fiery Lime Puffs; Crunchy Cheese-less Puffs; Crunchy Onion Rings; Crunchy No-Cheese Curls; Crunchy Fiery Curls; and Crunchy Pizza Rings. The products, according to the company, offer 2x protein and 3x fiber of their traditional counterparts such as Cheetos and Funyuns, replacing the traditional corn base with nutrient-dense peas. PeaTos says it employs a proprietary methodology to replicate the dairy experience using only 100% plant-based ingredients.  Founded in 2019 by entrepreneur Nick Desai, PeaTos boasts leading investors including …

more

Topics:

PeaTos Snacks

©PeaTos
Investments & Finance

PeaTos Closes Oversubscribed Series A3 Round and Launches into US Walmart Stores

Plant-based snack brand PeaTos announces it has closed an oversubscribed Series A3 round led by POST Holdings, and is launching into several hundred US Walmart stores nationwide. The brand says the Series A funds will enable it to continue challenging the dominance of snack giant Frito Lay, which PeaTos accuses of monopolizing the salty snack category with unhealthy ingredients.  “While the amount of money we raised is a rounding error to Frito Lay, we are extremely proud of this show of strong show of support from our investors, as well as retailers and consumers, who believe in our important mission,” said PeaTos founder Nick Desai. Great strides He added, “Even in today’s challenging fundraising environment, there is still a strong demand for a compelling and …

more

PeaTos Snacks

©PeaTos
Sweets & Snacks

PeaTos Snacks Expands Retail Distribution to 2,000+ CVS and H-E-B Stores

Plant-based snack brand PeaTos is expanding the retail footprint of its innovative snacks, which are now available in over 2,000 CVS Health stores and hundreds of H-E-B locations across the US.  On a mission to disrupt the $20 billion salty snack market with healthier versions of junk food, PeaTos’ products replace traditional corn-based ingredients with nutrient-dense peas. Modeled on classic Frito-Lays brands like Cheetos® and Funyuns®, PeaTos sells a range of crunchy rings and curls made without artificial colors, flavors or MSG.  Taking on the best As the brand revealed in 2020, it aims to specifically challenge Frito-Lay’s dominance of the salty snack category. “Look, if you want to be the best, you have to take on the best, and there is no one that …

more

healthy-protein-twists

©Eat Well Group
Products & Launches

Inventor of Cheetos Launches New Cheesy Vegan Snack to Disrupt Entire Category

Inventor of Cheetos Frito-Lay’s Twisted Cheetos, Dr Gino Bortone, announces a new cheesy vegan snack through Eat Well Group portfolio holding Sapientia Technology LLC, focused on disrupting the entire snack food market, estimated to reach $736 billion by 2026. Eat Well Group, a plant-based investment company, announced it will be launching Protein Twists – a high-protein, cheesy snack, into 300 Federated Co-Operatives toward the end of December, followed by an expansion to additional Co-Operatives, select retailers, and e-commerce in the first half of 2022. The David and Goliath of the snack world In 2018, vegan-friendly snack startup, PeaTos launched its pea-based version of Cheetos, also seeking to disrupt the massive salty snack market thus far dominated by industry leader Frito-Lay, with founder and CEO Nick …

more