Survey: 99.8% of Chinese Respondents Would Buy Locally-Produced Plant-Based Burgers
A survey of Chinese consumers in four major cities has revealed immensely positive attitudes towards plant-based meat. Conducted by the School of Advanced Agricultural Sciences at Peking University, the research found that a huge 99.8% of respondents would be willing to buy locally-produced plant-based burgers. 85% had already tried plant-based meat, largely due to a desire to try new things and a belief that plant-based products are healthier. Women, highly educated people, and those with a high income were the most likely to buy plant-based meat. Beijing had the highest proportion of consumers who had tried meat alternatives, at 89%. However, a previous study in November found that 60% of Chinese consumers were only somewhat aware of plant-based meat, or not aware at all. The …
