PerfectSeason Launches Award-Winning Clean-Label Alt Meats at Whole Foods UK
Danish company PerfectSeason has secured listings for what it claims are some of the world’s cleanest-label meat alternatives at Whole Foods Market in London. Three varieties will be available — beetroot patties, mushroom patties, and dill cakes. Rather than replicating the taste and texture of meat, the organic products are said to taste of unprocessed vegetables and spices. The aim is to help consumers make vegetables and pulses the main element of their meals, rather than relegating them to a side dish. Two of the products are award-winning, having been named Best Plant-Based Product of the Year by the Danish Vegetarian Association in 2021 and 2022 respectively. “Transparency is not good enough” PerfectSeason was founded in 2018 in Copenhagen, in response to the lack of …