Northwood Farm

Agriculture / Agribusiness

PETA UK Celebrates “Sowers of Compassion” With First Farming Awards

The first ever PETA UK Farming Awards has taken place, recognising ten farms across the country for their contributions to ethical, animal-free farming. The winners include growers of seafood, a producer of soybeans for tofu, and a former beef farmer who sent his cows to a sanctuary. The award winners are as follows: Aweside Farm — A grower of organic edible flowers, leaves, and herbs. The farm is also working to create habitats for wildlife, such as ponds, meadows, and hedgerows. IC Mushrooms — Producing oyster mushrooms, shiitakes, and more using sustainable raw vegan ingredients. Courses in mushroom growing are also offered at the farm. Northwood Farm — A former beef farm, Northwood sent its cows to a farm sanctuary and now produces beans and …


Petaluma Plant-based Dog food


Products & Launches

Petaluma Dog Food Partners with Erewhon Market for Brick-and-Mortar Debut

Sustainable dog nutrition brand Petaluma announces it is making its brick-and-mortar debut at Los Angeles grocery chain Erewhon Market.  Petaluma’s premium dog food and chews are rolling out at all eight of Erewhon Market’s locations across Los Angeles County. The specialty chain will feature the brand’s Roasted Peanut Butter & Sweet Potato food in a five-pound bag, along with its dehydrated chews.  According to Petaluma, since its direct-to-consumer debut in 2021, the company has grown a loyal subscriber base, 15% of which is made up of customers located in Southern California.  Crafted by veterinary scientists, Petaluma’s Roasted Peanut Butter & Sweet Potato formula is gently baked to provide the nutrients dogs need with a much smaller environmental “pawprint”.  Eco-friendly mission Petaluma states its dog food, …


peta campaign for vegan wool featuring a woman dressed with plants



PETA Offers $1M for Market-Ready Vegan Wool Alternative 

The animal rights group PETA launched a $1 million Vegan Wool Challenge Award this week to find the first individual, group, or company that creates a vegan wool material “visually, texturally, and functionally akin to or better than sheep’s wool.” The winning animal-free wool must be a biomaterial that is biodegradable or recyclable and has traditional wool’s advantages like maintaining body temperature, neutralising doors, and repelling moisture. Among other entry rules for the wool challenge, PETA requires the participants to demonstrate the innovative material’s commercial viability. Alternatives to animal-derived materials This vegan wool prize comes at a time when innovations in the animal-free leather category are thriving, with leather made from upcycled tamarind pods and cactus leather used to make shoes, gloves, and watches. Vegan silk is …


© Overstock


Overstock Bans Cashmere Products, Receiving PETA Compassionate Business Award, a US based retailer of furniture and home furnishings retailer, has been awarded PETA‘s Compassionate Business Award following its recent ban on products made from cashmere. The company previously banned products with exotic skins and other furs, including badger hair, mohair, angora, and alpaca. Working together with PETA, Overstock has already identified and removed from its website several products made of cashmere and says it is committed to putting measures in place to ensure such products are no longer offered on its e-commerce site by the end of this year. “Thanks to Overstock’s kind decision, fewer cashmere goats will be harmed for throw blankets,” says PETA Executive Vice President Tracy Reiman. “PETA is recognizing this conscientious company for being a leader in animal-free commerce …


Image: Phil America on Instagram

Fashion, Design & Beauty

Phil America Partners With PETA for Animal-Friendly Streetwear Line

Vegan artist, designer, and influencer Phil America has joined forces with PETA for a new streetwear capsule collection called “People Are Animals”. The collection features black shirts with designs inspired by PETA’s logo, along with green hoodies emblazoned with colourful animal-inspired designs. It will be modelled by actor and singer Stéphanie Gérard and other influencers. The launch is accompanied by a video comparing human and animal eyes, showing the similarities between them. A new custom Instagram filter has also been introduced, making the colours and designs of the collection change to emphasise the importance of seeing things from different perspectives. PETA and vegan fashion PETA has a track record of promoting and supporting cruelty-free fashion, helping to get fur banned from this year’s Copenhagen Fashion …


PETA award winners 2022

Lead image by vegconomist

Food & Beverage

PETA UK Vegan Food Awards Winners 2022 Revealed

PETA UK has announced the Vegan Food Awards 2022 winners. Small brands, food tech innovators, big players, and famous restaurant chains are consistently launching new and innovative products to meet the demand for animal-planet-friendly foods and products. Celebrating the 10th anniversary of the PETA UK Vegan Food Awards, the animal rights advocacy group selected the best brands in over 24 categories. The 2022 winners are as follows. BEST VEGAN MILK Co-op’s GRO The Oaty One  The Oaty One is available in selected Co-op and Nisa stores. The brand claims to be cheaper than other leading oat milk. BEST VEGAN MEAT Squeaky Bean, Applewood Smoked Ham Style Slices  Alt meat brand Squeaky Bean recently received the Plant-Based Manufacturing Company of the Year award. The brand offers a 100% plant-based vegan range, including …


Who is Who international Awards

Princess Maja von Hohenzollern at the Who is Who international awards, image supplied

Fashion, Design & Beauty

Princess Maja von Hohenzollern Awarded For Innovations in Vegan Home Décor

Princess Maja von Hohenzollern, an international home décor designer, has received the prestigious “Who is Who International Award-Women Leader” in the categories “Design” and “Animal Welfare” in Greece. Princess Maja is a member of the Royal Family Hohenzollern, which represented the former emperor in Germany. For the past 18 years, she has designed innovative collections under her licensed brand, which are on the market in over 60 countries. In her portfolio are furniture items, as well as bathroom fittings & accessories, home decoration, pet-, children- and lifestyle products. Previously, Princess Maja von Hohenzollern was honoured as the best designer in Asia with the “Asia Design Award Gold” in Shanghai/China and as “Designer of the year 2020” with the Powerhouse Global Award in the Uk. Who …


copenhagen fashion week


Fashion, Design & Beauty

Copenhagen Fashion Week Bans Fur After PETA Protest

Following last year’s fur protest organised by PETA UK, Copenhagen Fashion Week announces it has banned the use of fur and fur garments in this year’s show as a sign of commitment to animal welfare. The fur ban has become a global movement after many prominent fashion houses, including Gucci, Versace, and Prada, as well as global brands such as Michael Kors and Tommy Hilfiger, make the switch to 100% fur-free fashion. As more and more designers and fashion brands start to prioritise animal welfare over profit, fur is gradually disappearing from the most important catwalks of the world. Fur-free Fashion Weeks All over the world, fashion weeks are one of the highlights for designers, buyers, and the public. The decision to ban fur on …



Pet Food

VEDGOG Enjoys Success in Germany With Potato & Fava Bean Protein FARMER’S CRUNCH

Katjesgreenfood-backed vegan pet food manufacturer VEGDOG reports strong demand for its limited-edition FARMER’S CRUNCH dry food, created with potato and fava bean proteins, as German consumers begin to shift in the animal nutrition debate in light of new data. The dry food FARMER’S CRUNCH began as a limited-edition product, but quickly evolved into a customer favourite, according to VEGDOG. In response to the high demand, the company has now decided to add the dry food permanently to its range, saying that “it was sold out in no time at all. That’s why VEGDOG listened to the customers’ wish for more and added FARMER’S CRUNCH to its range. “The potato is particularly noteworthy. What most people don’t know is that the potato, which is by far …


pizza hut / violife

@Pizza Hut

Fast Food

Pizza Hut Germany Adds Three Vegan Pizzas Following PETA Petitioning

Pizza Hut has been offering vegan options for some years in the UK and US, and now,  following petitioning from PETA, Pizza Hut in Germany has finally followed suit with three permanent vegan pizzas topped with Violife cheese. The options are: Smokey BBQ Vegan, Tuscany Spicy Vegan and Vegan Chik’N’Cheeze, as well as a vegan pasta dish – Creamy Cheeze Pasta Vegan – now available in German branches. PETA states: “Thank you to all the signatories for your support. Together we are expanding the vegan range. Every vote counts – also in the future. Demand determines supply – and supply determines demand. “An increasing number of people every day are eliminating animal products from their diet for reasons of animal welfare and environmental protection as …


Lidl Vemondo Vegan Food Award PETA

© Lidl / PETA

Company News

Lidl’s Own-Brand Vegan Range Vemondo Wins PETA Vegan Food Award

Discount supermarket Lidl has received the PETA Vegan Food Award 2022 in the category of Best Vegan Private Label for its own-brand plant-based range Vemondo, whose products are climate-neutral. Vemondo was launched in the spring of 2021 and rolled out into further markets in the following August, going on to receive a nomination in the Best in Sustainability category at the V-Label awards 2021. Additionally, the Pizza con Salsa di Pomodoro was awarded 6th place in the World’s 10 Best Vegan Frozen Foods of 2022 awards by abillion. Currently, the private label includes around 50 plant-based products ranging from meat alternatives to vegan yogurts and desserts. The company says that it offsets unavoidable emissions from production, packaging, transport and disposal through recognized Gold Standard-certified climate …


Mercedes-Benz VISION EQXX



PETA Survey on Vegan Interiors Reveals New Animal-Free Models From Mercedes-Benz, Volvo, Renault and Citroën

More and more car brands are turning to plant-based alternatives such as vegan leather. PETA has now surveyed automakers from across Europe to find out which companies can meet the high demand for interiors without products of animal origin – including seats, trim and steering wheel. New models with vegan surfaces include the Mercedes-Benz Vito, Kia EV6, Renault Megane E-Tech Electric, Volvo C40 Recharge and Citroën C4, according to PETA’s latest survey. PETA is calling on well-known brands such as Volkswagen, BMW and Audi to also bring vegan finishes into production and clearly declare them. “The future belongs to innovative and vegan interiors in cars, there is no way around that,” says Harald Ullmann, 2nd chairman of PETA Germany. “PETA appeals to all car manufacturers …


PETA McPlant Giveaway


Charity & Campaigns

PETA’s “10,000 McPlants in 10 Days” Campaign Boosts Sales for McDonald’s Vegan Burger

Animal rights organization PETA (People for the Ethical Treatment of Animals) recently wrapped up a free public giveaway of McDonald’s McPlant burgers across cities in Texas and California. The promotion was designed to increase visibility and sales for the Beyond Meat-made burger, which is still in a limited testing phase. According to preliminary sales reports, the organization succeeded in its goals: the giveaway led to a much-needed sales boost for the McPlant, which has reportedly seen slower demand since its rollout expanded from eight to 600 Mcdonald’s stores in February.  10,000 burgers in 10 days PETA worked with Mcdonald’s operators to place bulk orders for the McPlants in cities from Dallas, Irving and Fort Worth to Oakland and San Francisco, reports Bloomberg. During the campaign, …


NOIRANCA Brown Leather Handbag


Fashion, Design & Beauty

Introducing NOIRANCA: Vegan Luxury Handbags That Outperform Animal-Based Leather

As the world of vegan leather and biomaterials continues to expand and flourish, there is ongoing debate as to whether these fabrics truly compare to animal leather in quality and how they impact the environment.   NOIRANCA is a new handbag and accessories brand determined to settle this controversy by bringing unrivaled excellence and eco-transparency to vegan leather. Encouraging consumers to “buy less and enjoy longer”, the brand uses PETA-approved fabric to craft luxury handbags it says are 40% more durable than conventional leather.  Uniqueness and empowerment Launched in 2021, NOIRANCA (a combination of the words “noir” and “bianca”) first debuted a handbag line in five styles inspired by iconic and powerful women such as Deborah Harry, Alice Neel, Grace Jones and Patti Smith. The company’s …


vegan silk robes by niLuu

© NiLuu/PETA


niLuu Launches PETA-Approved Vegan Silk Robes in Time for Valentine’s Day

Miami-based luxury fashion brand niLuu has launched a new range of vegan silk robes in collaboration with PETA. The kimono-style robes are made from cupro, a sustainable, animal-free silk alternative produced using cotton waste. On sale now in time for Valentine’s Day, the vegan silk robes are available for both men and women, featuring a wrap at the waist and relaxed sleeves. They come in nine different colours, packaged in a box with both niLuu and PETA branding. 20% of proceeds will be donated to PETA. Cupro While many sustainable vegan silk alternatives rely on complex production methods such as fermentation and bioengineering, cupro is innovative in its simplicity. To produce the fabric, cellulose is made soluble by combining it with copper and ammonia. It …