Vegan Dog Food Brand HOWND Announces Sale to Leading Manufacturer Pets Choice
UK-based company Power Pet Brands has announced the sale of its multi-award-winning vegan dog food brand, HOWND, to leading industry manufacturer Pets Choice. Established in 2015, HOWND offers a range of plant-based wet and dry food for dogs, along with wellness treats and cruelty-free pet care products. Pets Choice will assume responsibility for HOWND’s sales from August 5. Through the acquisition, HOWND will benefit from Pets Choice’s extensive distribution network, making its products significantly more accessible to customers. The brand joins the manufacturer’s existing portfolio, which includes Webbox, Bob Martin, Felight, TastyBone, and Vet’s Kitchen. “This is another fantastic acquisition for Pets Choice as we continue our drive into product premiumisation,” said Pets Choice CEO Tony Raeburn. “HOWND will give our company an entrance into …