Plant-based meat company Phuture Foods announces plans to expand its reach in Malaysia and beyond while ramping up production to offer a solution for the country’s chicken shortage. To improve its position in the industry, Phuture announced several new agreements earlier this year with well-known Asian food service companies. The company now disclosed plans to increase its foodservice footprint in Malaysia to 1,000 outlets, up from 300, by the end of the year. Chicken Shortage Malaysia is currently facing a drastic chicken shortage, fueled by growing challenges regarding labour scarcity, rising chicken feed prices, and sick chickens. As a result of the domestic shortage, the Malaysian government recently decided to stop the export of chicken to Singapore, which acted as a wake-up call for the …
Malaysian plant-based producer Phuture Foods has announced a series of new partnerships with leading Asian brands to strengthen its position in the market. The expansion comes after Phuture secured RM7 million ($1.5 million) in funding to develop its vegan alt meat products, particularly its successful high-fiber alt chicken range. Phuture’s new deals include Korean chicken restaurant chain KyoChon, leading five-star hotel Grand Hyatt, and Korean convenience store CU Malaysia, amongst others. The plant-based brand hopes to strategically enable consumers to experience plant-based meals affordably through the new partnerships. Phuture’s main product across all markets will be its High Fiber Chick’n series, with its current retail footprint across Singapore, Malaysia, Hong Kong, Macau, and Thailand. Phuture has also recently secured RM7 million ($1.5 million) in funding …
With sustainability at the core of its business philosophy, Malaysian start-up Phuture Foods is planning a Singapore launch of its vegan minced pork by the end of this year. According to its statistics, the plant-based pork will save 1,100 gallons of water and 30 square feet of forest per day.
Malaysian start-up Phuture Foods is launching a vegan pork meat in Hong Kong. The plant-based pork is halal, an important factor for markets like Malaysia and Singapore, where the company hopes to soon expand.
