German poultry giant PHW states that its entrance into the alternative protein market is based on four pillars: its own brand vegan products in the new Green Legend range; sales partnerships; strategic participations; and finally the establishment of a joint venture between The LIVEKINDLY Co and the PHW Group called Green Meadows.
Poultry Producer PHW Group Enters Alternative Food Ingredients Market With New Subsidiary
The PHW Group, the largest poultry producer in Germany and the fourth-largest in Europe, announces a newly formed subsidiary for alternative ingredients, stating its focus is now on the expansion of a competitive, value-added chain infrastructure analogous to and complementary to the core business segment of poultry. PHW’s entrance into the food ingredients market comes with the founding of VTEC Ingredients GmbH which will be based in Engelsberg, Bavaria. “In the future, we want to transfer our successful vertical integration model from the poultry sector to the alternative protein sources business field,” explains Marcus Keitzer, Board Member for Alternative Protein Sources at the PHW Group. “Through the new partnership, we are now systematically networking our existing PHW infrastructure with upstream stages of the value chain. …