Pilgrim's Food Masters

Richmond meat-free minis

© Richmond
Meat- and Fish Alternatives

Sausage Giant Richmond Enters Plant-Based Snacking Category With Meat-Free Minis

Richmond, a UK producer of both conventional sausages and meat alternatives, launches NPD Meat-Free Minis. The launch features Richmond’s popular plant-based sausages in a new mini format, marking the first time the brand has entered the meat-free snacking category. The Minis are described as a healthier alternative to salty snacks and confectionery, as they are low in fat, salt, and sugar and have a high protein content. According to Richmond, the market for meat-free, high-protein snacks has grown by 20% in the past two years to reach a value of £37.1m (L52w to 22/01/23), with demand still rising. 61% of this growth is driven by brands that offer both meat and plant-based options, suggesting that these companies are able to more effectively appeal to flexitarians. …

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Meat-Free Tasty Bites

© Pilgrim's Food Masters/Fridge Raiders
Sweets & Snacks

Fridge Raiders Launches Meat-Free Tasty Bites in Slow Roasted & Katsu Flavours

Fridge Raiders, a UK brand owned by Pilgrim’s Food Masters, has introduced Meat-Free Tasty Bites — a plant-based version of its much-loved Chicken Bites. Like their animal-based counterparts, the Tasty Bites will be available in Slow Roasted and Katsu flavours. The launch follows on from Fridge Raiders’ first plant-based range, Veggie Bites, which was launched in 2020 and is made with 100% seasoned vegetables. “We’re excited to offer our customers a delicious meat-free snacking option in a category that we know currently under-delivers on taste.” The Tasty Bites will launch at Sainsbury’s this Saturday, rolling out at other retailers over the course of May. They will be advertised with a £1.1 million marketing campaign, including social, OOH, and VOD channels. Meat-free snacks in the UK …

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Richmond Meat-Free Sausage, Spinach and Tomato Pasta

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Market & Trends

Pilgrim’s, Owner of UK Sausage Giant Richmond, Predicts 74% Growth in Plant-Based Category

Pilgrim’s Food Masters, owner of sausage giant Richmond, has identified the plant-based category as where it expects to see the most growth in the near future. The UK headquartered multinational stated that it is expecting a 74% increase in the plant-based category over the next four years.  Pilgrim’s Food Masters, which was acquired from Kerry Group by US giant Pilgrim’s Pride last year, sees the soaring interest in flexitarianism as a major driver in said growth, with the brand adding that 43.7% of its consumers now describe themselves as flexitarian. Other drivers identified by the company include; appealing to families, tapping into new occasions, and product innovation. With company research claiming only 14% of parents believe plant-based foods are suitable for younger children, Pilgrim’s sees …

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