Sausage Giant Richmond Now Has Third Best-Selling Alt Meat Line in UK & Ireland
Meat producer Richmond, which has been steadily making its way into the plant-based category since its plant-based sausage launch in 2020, says it is now the third bestselling alt-meat brand in the UK & Ireland. The vegan sausages, which were named meat-free product of the year in 2020, were joined by meat-free burgers, mince and meatballs in early 2021, then in the following May Richmond launched a plant-based bacon product claiming it to be “the tastiest, crispiest, meat-free bacon you’ll try”. In February of this year, parent company Pilgrim’s identified the plant-based category as where it expects to see the most growth in the near future, stating that it is expecting a 74% increase in the plant-based category over the next four years. As reported …
