Eggishh in India

© Piperleaf

Products & Launches

Piperleaf Launches Eggishh to “Eliminate Eggs” From India’s Plates

Vegan food company Piperleaf has announced the launch of Eggishh in India. The plant-based egg alternative comes in a premixed format, enabling a longer shelf life than liquid plant-based egg products. The average Indian eats 81 eggs per year, but only 4.5kg of meat. Despite this, India has far more companies working on alt-meat products than on plant-based eggs. Piperleaf’s founder, Anshul Agarwal, noticed this and decided something needed to change. Agarwal assembled a team of experienced food scientists, who then spent over a year developing Eggishh. The resulting product is made from legumes and is free of gluten, soy, cholesterol, and artificial preservatives. It can be used to make a range of egg-based dishes, including omelette, scrambled eggs, and French toast. Eggishh is already …

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Eat Just Egg

© Eat JUST Inc.

Market & Trends

Vegconomist Celebrates World Egg Day with These Newly Hatching Vegan Egg Brands

Happy World Egg Day! Though perhaps it is not such a happy day for the approximately 9 billion chickens killed in the US every year. There are, however, signs of change with recent surveys revealing up to 30% of consumers are likely to buy plant-based eggs instead of conventional poultry eggs. The global egg substitutes market is expected to grow at an average annual rate of 5% until 2026, when it will be worth $2.1 billion, with many new companies entering the space to meet demand. Market leader JUST Egg is the most funded among them and has recently expanded into both South Africa and South Korea, as well as launching an ad campaign voiced by Curb Your Enthusiasm star J.B Smoove.  US plant-based brand …

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