New data released today by the Plant Based Foods Association and The Good Food Institute reveals that US sales of plant-based meat, dairy, and eggs have outpaced sales of animal products for the third year running, with over 40% consuming non-dairy milk and one in six US households consuming plant-based meat. Plant-based cheese grew by 42% – almost twice the rate of dairy cheese, while plant-based eggs grew 168%, almost 10 times the rate of poultry eggs.
PBFA Challenges FAIR Labels Act, Announces Retail Advisory Council
In a direct response to the introduction of the Fair and Accurate Ingredient Representation on Labels Act of 2024 (FAIR Labels Act) to US Congress earlier this month, the Plant-Based Foods Association (PBFA) is voicing its opposition, arguing that the act will unfairly target the growing plant-based food industry. This proposed legislation, which is backed by the National Cattlemen’s Beef Association (NCBA), seeks to mandate that plant-based and lab-grown meat products be labeled as “imitation,” a move aimed at eliminating what supporters call “deceptive labeling practices.” In defense of the act, NCBA President Todd Wilkinson stated in a press release, “We’re not afraid of a little competition, but it is unfair for lab-grown or plant-based fake meat products to trade on beef’s good name.” Disappointment …