Sanah Baig plant based foods institute

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People

Plant Based Foods Institute Welcomes Former White House Policy Advisor Sanah Baig As Executive Director

The Plant Based Foods Institute (PBFI) announced the appointment of Sanah Baig as its new Executive Director, effective June 9, 2025. Baig, who has extensive experience in agricultural and food policy, most recently served as Senior Policy Advisor for Agriculture and Nutrition at the White House. She also held the role of Deputy Under Secretary at the US Department of Agriculture (USDA), where she led the agency’s $4+ billion science enterprise, focusing on agricultural innovation at the intersection of climate resilience, nutrition security, and food systems equity. In a statement, Baig expressed her excitement about joining PBFI, stating, “Leading PBFI at this pivotal moment is an unparalleled opportunity to architect a food system where plants take center stage. Through deep collaboration with partners across the …

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Retail & E-Commerce

New Report by PBFI and Kroger Sees Plant-Based Food Sales Increase for 4th Year, Driven by Health and Price Concerns

A new report from the Plant Based Foods Institute (PBFI), Kroger, and data insights firm 84.51° reveals a continued shift in consumer spending from animal-based to plant-based foods in the USA, now observed for the fourth consecutive year. The “Plant-Based Migration Analysis”, which studied approximately seven million households between 2022 and 2023, documents a growing preference for plant-based alternatives across key food categories. This research builds on data collected since 2019, offering a comprehensive view of the evolving consumer landscape and its potential implications for retailers. The report highlights a consistent trend: consumers who begin purchasing plant-based foods, or expand their plant-based selections, are steadily reducing their spending on related animal-based products. The categories most affected by this shift include milk, cheese, and fresh meat. …

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