Study: 38% of German and UK Adults Plan to Eat More Plant-Based Food
A new study has indicated that 38% of German and UK adults intend to change their diets by consuming more plant-based food. Conducted by GFI Europe in partnership with Plant Futures and market research agency HarrisX, the study surveyed 4,827 people across the two countries, which are Europe’s largest plant-based markets. It found that 51% of respondents intend to either eat more plant-based foods or consume less meat and dairy, with around one in five planning to do both. These three groups are described as follows: Understanding consumer motivations Under 10% of participants described themselves as vegan or vegetarian, but 31% in the UK and 39% in Germany said they were flexitarians who limited their meat consumption. About two-thirds in both countries had eaten at …
