Canada: Plant Up Debuts Globally-Inspired Plant-Based Frozen Meals at Major Retailers
Food startup Plant Up announces its globally-inspired plant-based frozen meals are now on sale at Sobeys, Foodland and Safeway locations across Canada. Co-founded by Aamir Malkani, Plant Up states it is bringing a “taste revolution” to the plant-based category by sourcing unique flavors and ingredients from around the world. In contrast to what it deems “boring, repetitive burgers and nuggets”, Plant Up says it is on a mission to answer consumer demand for convenient, better-tasting meals with cleaner ingredients. To create its first products – Asian Dumplings and Thai Basil Chik’n – the company’s team reportedly traveled around the world to sample authentic tastings of these dishes in their countries of origin. Plant Up also partnered with a diverse group of chefs and spent over …