UK food giant Premier Foods, announce the launch of a new range of plant-based desserts, cakes and soups. The company suffered significant losses after some controversy owing to a pension discrimination scandal, and this appears to be a move to regain profits and raise share prices. The company stated that the new vegan line is a response to “current customer trends.”
Premier Foods Expands Plantastic Range With Three New Pasta Sauces
One of the UK’s leading food manufacturers, Premier Foods, has launched three new vegan pasta sauces under its Plantastic brand. In addition to Plantastic, Premier Foods owns numerous hugely popular British brands, including Ambrosia, Lyons, Mr. Kipling, Bisto, Oxo, and Bird’s Custard. The new sauces come in the flavours Tomato & Chargrilled Pepper, Spicy Cajun Tomato, and Caramelised Onion & Sweet Potato. Half a jar provides one of consumers’ five recommended daily portions of fruits and vegetables, and the sauces are free of artificial colours and preservatives, according to the brand. “We have created this range of unique sauces, which deliver creaminess without the use of dairy, to ensure that plant-based consumers don’t have to compromise on taste,” said Hong Sim, brand director for plant-based …