Planted

Planted steak launches in retail

© Planted Foods AG
Products & Launches

Planted’s Fermented Steak Arrives in the UK With Major Tesco Listing

Swiss plant-based meat brand Planted has announced that its steak alternative, planted.steak, has gained a listing at major UK retailer Tesco. The product is made using a fermentation process, which reportedly gives it an authentic umami flavour. It contains soy protein, bean and rice flour, rapeseed oil, and a mix of microbial cultures, providing a source of protein, fibre, vitamin B12, and iron. Planted claims the meat alternative is the first plant-based steak to use all-natural ingredients and no additives. The fermented steak initially launched for food service in mainland Europe last year, before expanding into retail with listings at Coop Switzerland and REWE in Germany. It is described as a sustainable option, reportedly generating 97% fewer CO2e emissions per product weight compared to its …

more

Topics:

Planted

© Planted
Investments & Finance

SevenVentures Backs Planted Foods with Major Media-for-Equity Investment

SevenVentures, the investment arm of German media conglomerate ProSiebenSat.1, has announced a media-for-equity investment in Swiss food tech scale-up Planted Foods GmbH. The deal, valued in the mid-single-digit million range, aims to enhance Planted’s visibility in retail and gastronomy through targeted media campaigns running until 2027. SevenVentures will support Planted’s growth by providing advertising campaigns across ProSiebenSat.1’s TV channels and the streaming platform Joyn. Starting in spring 2025, Planted’s advertisements will be featured prominently on these platforms. The collaboration seeks to increase Planted’s brand awareness in Germany and other German-speaking regions, with a focus on positioning the brand as a leader in plant-based meat alternatives. Florian Hirschberger, CEO of SevenVentures, commented, “We want to use the reach of our digital and broadcasting portfolio to gain …

more

Plantbased Business Hour

Why is Europe Leading the World in Plant-based Options? With Pascal Bieri of Planted

Why is Europe leading the world in plant-based options? Pascal Bieri, Co-Founder of Planted joins CEO of VegTech Invest and host Elysabeth Alfano on The Plantbased Business Hour to discuss the struggles and successes of the European market and the recent turn towards sustainable eating. Specifically, they discuss: What is Planted and why did you start it? The sector has been struggling in the U.S., but seems stronger in Europe. Why is this? You have an incredibly varied selection. How have you been able to keep so many SKUs alive and which one does the best? Which country does the best? You recently finished a manufacturing plant. What was the reason for the capital outlay as opposed to co-manufacturing? Do you think that the U.S. …

more

a plate with a steak takes center stage, representing the connection between meat consumption and environmental degradation Generative AI

© catalin-stock.adobe.com
Sustainability / Environment

Plant-Based Leaders Demand Change, Signing Collective Call to Action as COP29 Neglects Food’s Role in Climate Crisis

At this year’s COP29 hosted by the Azerbaijan capital Baku, the conversation around the climate impact of our global food system was once again stifled, despite various non-profits and groups calling on world leaders to reform food and agricultural policies. Amid the ongoing natural disasters taking place with regularity around the planet, notably absent from the majority of political and media debates is the impact of food production, which accounts for 34% of global greenhouse gas emissions, over half of which stem from animal agriculture (19.7% total), exceeding the emissions from the transport sector (16.2%). Not only was there an overwhelming lack of vegan options at the event, but reportedly, several menu items were mislabeled; Indian climate activist Shreya Ghodawat and Plant Based Treaty’s scientific …

more

Topics:

Planted increases production capacity

© Planted
Manufacturing & Technology

Planted Ramps Up Production Capacity With New Facility in Germany

Planted, a Swiss food tech company making meat alternatives from clean ingredients, is increasing its production capacity with the construction of a new facility in southern Germany. According to Planted, the site will be the most modern plant-based meat production facility in Europe, with green energy playing a key role in its construction. The announcement follows the success of the brand’s plant-based steak, which has reportedly proven very popular with both consumers and restaurateurs. Previously, all Planted’s research and production was carried out at the company’s site in Kemptthal, Switzerland. However, the German market now accounts for the largest proportion of sales, so Planted has decided to construct a new facility to carry out production as close to consumers as possible. The new plant will …

more

Planted steak launches in retail

© Planted Foods AG
Meat- and Fish Alternatives

Planted Presents Plant-Based Whole Muscle Steak at SIAL Paris, Announces Listings in French Retail and Food Service

Swiss food tech company Planted has announced that it will be exhibiting at this year’s SIAL Paris. With ‘planted.steak’, Planted has developed a plant-based steak that is already available for consumers in many European restaurants. Following its successful launch in food service, it is now also available in retail outlets in Switzerland at Coop and in Germany at REWE. The steak will be presented to the international trade public at this year’s SIAL Paris in October. Planted’s vegan steak launches in France “We are very proud to showcase our latest innovation the planted.steak at SIAL this year, which has launched across food service as well as retail in Europe such as at Coop, Edeka and REWE. It will also be making its debut in French …

more

Topics:

Planted steak launches in retail

© Planted Foods AG
Retail & E-Commerce

Planted’s Fermented Steak Arrives in Swiss & German Retail

Following the successful launch of its fermented steak in the catering trade in March, Swiss food tech pioneer Planted is now also launching its fermented steak in the retail sector in Switzerland at Coop and in Germany at REWE. The planted.steak is made exclusively from natural ingredients and, according to the company, has an unmistakable umami flavour. According to Planted, the use of fermentation technology also enables it to process other plant-based protein sources and improve the wholesomeness and flavour experience of its products. This overcomes the previous limitations of using alternative proteins. The steak is made exclusively from natural ingredients such as soy protein, rapeseed oil, bean and rice flour and a special mixture of microbial cultures. It has a high protein and fibre …

more

Topics:

THIS™ Isn’t Chicken Shawarma packshot

© THIS
Meat- and Fish Alternatives

THIS and Planted Launch Plant-Based Chicken NPDs in UK as Vegan Chicken Market Soars

This week, two behemoths in the world of plant-based meats — THIS of the UK and Planted of Switzerland — this week both launch vegan chicken formats in the form of Asian rotisserie-style meat products. According to Global Market Insights, the market for plant-based chicken is projected to grow with a CAGR of 16% to 2032. THIS, the UK’s fastest-growing food brand (Alantra, Fast 50, 2022), this week reveals its latest NPD, THIS™ Isn’t Chicken Shawarma. Based on its THIS Isn’t Chicken Pieces recipe, THIS has leveraged its “chicken-iest” tasting vegan chicken pieces for the shawarma pieces, created with soy and fava bean protein, with a blend of spices including smoked paprika, cumin, coriander seed, cassia, ginger, mint and cayenne pepper. THIS claims that THIS …

more

Topics:

A plant-based steak with marbled fat

Image courtesy of Planteneers
Meat- and Fish Alternatives

The Latest in Plant-Based Steaks and Why They’re So Crucial Right Now

The consumer behaviour of those (vegans and omnivores alike) who purchase plant-based products has evolved significantly from the curiosity-led impulse buys before the 2023 dip — amid an influx of new, sometimes inferior products on the market — to repeat purchases of quality, evolved products which fit into the day-to-day routine and are now tried and tested by families and cooked at home in their favourite ways. Last week, the UK’s biggest supermarket chain Tesco reported that the plant-based revolution is entering a second phase, largely driven by more consumers cooking from scratch. The retailer noted that despite the drop in sales last year, sales of meat-free ingredients and whole cuts are now increasing, with plant-based steaks and chicken breasts witnessing a 20% sales uptick …

more

Topics:

Dussman partners with plant-based startups

Team members from Dussman and all four startups © BettaF!sh
Food Service

German Caterer Dussman Partners With Plant-Based Startups for “Diversity Instead of Sacrifice” Campaign

This Veganuary, German caterer Dussmann Food Services has joined forces with four plant-based startups — planted, BettaF!sh, BOONIAN, and Brew Bites — as part of its Vielfalt Statt Verzicht (Diversity Instead of Sacrifice) campaign. Dishes featuring plant-based products made by the startups have been available at around 60 German business canteens throughout the month. Restaurant Ursprung, a sustainable restaurant located in Dussmann’s Berlin-based cultural media store Das KulturKaufhaus, is also participating. About the startups planted uses extrusion and fermentation to make meat alternatives from clean ingredients such as peas, sunflower, and oats. One planted schnitzel emits 87% fewer greenhouse gases and requires 90% less water than its animal-based equivalent. BettaF!sh produces a canned tuna alternative called TU-NAH, made from seaweed, pea protein, and fava beans. …

more

Topics:

Planted cold cuts lifestyle shot

© Planted
Products & Launches

Planted Launches the “Cleanest Lyoner Cold Cut on the Market” at Coop Switzerland

Swiss foodtech startup Planted announces the launch of its first plant-based cold cut in Swiss retail through a distribution deal with Coop. The cold cut is an alternative to the Lyoner Wurst style of meat, often referred to as German bologna, and marks Planted’s entrance into the charcuterie category. According to Planted, the cold cut is produced with all-natural ingredients and as such is “the cleanest Lyoner cold cut on the market”. Additionally, compared to its animal counterpart, the plant-based Lyoner creates 34% less CO2 and uses 51% less water, making it an environmentally friendlier option to standard cuts of meat that are sliced from the flesh of an animal. The vegan Lyoner meat is created with pea protein, rapeseed oil, water, spices, yeast, salt, …

more

Close up of woman biting into Planted chicken

© Planted
Company News

Planted to Launch in UAE FoodService Following Success in Dubai

Swiss-based Planted, the fastest-growing alternative protein startup in Europe, announces it is to launch in the UAE through the plant-based product range of a leading foodservice distribution company in the Middle East. Planted has experienced exponential growth since its launch in 2019, going on to raise £61 million in Series B last year, in what was described as one of the largest alt-protein rounds ever to take place in Europe. Currently, the brand has a presence in seven European countries — Switzerland, Germany, Austria, France, Italy, Great Britain, and Benelux — and the products are available in 6,100 restaurants and around 8,700 retail stores. This entrance into the Middle East is expected to drive growth in the UAE and kickstart further expansion in Saudi Arabia, …

more

Rob Reames of Planted in front of supermarket with products

Rob Reames © Planted
Opinion

Op Ed: Rob Reames of Planted on Navigating the UK Plant-Based Market

Rob Reames is VP of Commercial at Planted, the number one meat alternative brand in Switzerland and Europe’s leading foodtech scale-up, known for its clean-label plant-based meat. In this piece, Rob explains that brands that invest in the long game with a focus on quality, authenticity, and innovation, are poised to redefine our food landscape. Rob’s experience includes some of the biggest global brands and he is no stranger to establishing new categories in the mainstream having led Alpro‘s commercial team across Europe at Board level. Other brand experience includes PepsiCo, Reckitt, and Danone. Rob strongly believes in purpose-driven businesses like Planted and is deeply passionate about accelerating the growth and adoption of meat alternatives as part of healthy, plant-based, and flexitarian diets. Navigating UK …

more

Planted plant-based hoisin duck

© Planted
Products & Launches

Planted Launches at 350 Tesco Stores, Debuts Plant-Based Hoisin Duck

Planted, a Swiss startup producing meat alternatives using fermentation technologies, has secured a major retail listing at the UK’s largest supermarket chain, Tesco. Three Planted products have now launched at 350 Tesco stores nationwide, including a brand new plant-based hoisin duck alternative that is currently not available anywhere else. The meat alternative is made with sunflowers, oats, and peas, and is said to have “the perfect balance of caramelised crispiness and tender juiciness”. The other products launching at Tesco are plant-based kebab meat and lemon & herb flavour plant-based chicken, both featuring updated packaging. All three meat alternatives are described as clean-label, representing a “new standard in the plant-based meat industry”. Planted has also recently achieved B Corp certification, receiving an “outstanding” rating due to …

more

Topics:

Planted pulled original packshot

© Planted
Company News

Planted Seals Partnership with Vegan Certified Football Club Forest Green Rovers

Switzerland’s Planted, describing itself as Europe’s leading foodtech scale-up, has partnered with eco-friendly, vegan football club Forest Green Rovers. The one-year collaboration will see Planted’s pulled meat range added to the menu of the club’s gym bar and hospitality areas, as well as samplings taking place on matchday. Forest Green Rovers, based in Gloucestershire, UK, was recently described by FIFA as “the greenest team in the world”. The carbon-neutral football club, whose chairman is Dale Vince of Ecotricity, became fully vegan in 2015 and is reportedly the only football club to have the vegan registered trademark.  Recently, UK brand DR. VEGAN became the Official Supplement Partner of Forest Green Rovers, in an agreement whereby players will receive DR.VEGAN’s sport-certified supplements, as well as nutritional advice …

more

Topics: