Dussman partners with plant-based startups

Team members from Dussman and all four startups © BettaF!sh

Food Service

German Caterer Dussman Partners With Plant-Based Startups for “Diversity Instead of Sacrifice” Campaign

This Veganuary, German caterer Dussmann Food Services has joined forces with four plant-based startups — planted, BettaF!sh, BOONIAN, and Brew Bites — as part of its Vielfalt Statt Verzicht (Diversity Instead of Sacrifice) campaign. Dishes featuring plant-based products made by the startups have been available at around 60 German business canteens throughout the month. Restaurant Ursprung, a sustainable restaurant located in Dussmann’s Berlin-based cultural media store Das KulturKaufhaus, is also participating. About the startups planted uses extrusion and fermentation to make meat alternatives from clean ingredients such as peas, sunflower, and oats. One planted schnitzel emits 87% fewer greenhouse gases and requires 90% less water than its animal-based equivalent. BettaF!sh produces a canned tuna alternative called TU-NAH, made from seaweed, pea protein, and fava beans. …

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Planted cold cuts lifestyle shot

© Planted

Products & Launches

Planted Launches the “Cleanest Lyoner Cold Cut on the Market” at Coop Switzerland

Swiss foodtech startup Planted announces the launch of its first plant-based cold cut in Swiss retail through a distribution deal with Coop. The cold cut is an alternative to the Lyoner Wurst style of meat, often referred to as German bologna, and marks Planted’s entrance into the charcuterie category. According to Planted, the cold cut is produced with all-natural ingredients and as such is “the cleanest Lyoner cold cut on the market”. Additionally, compared to its animal counterpart, the plant-based Lyoner creates 34% less CO2 and uses 51% less water, making it an environmentally friendlier option to standard cuts of meat that are sliced from the flesh of an animal. The vegan Lyoner meat is created with pea protein, rapeseed oil, water, spices, yeast, salt, …

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Close up of woman biting into Planted chicken

© Planted

Company News

Planted to Launch in UAE FoodService Following Success in Dubai

Swiss-based Planted, the fastest-growing alternative protein startup in Europe, announces it is to launch in the UAE through the plant-based product range of a leading foodservice distribution company in the Middle East. Planted has experienced exponential growth since its launch in 2019, going on to raise £61 million in Series B last year, in what was described as one of the largest alt-protein rounds ever to take place in Europe. Currently, the brand has a presence in seven European countries — Switzerland, Germany, Austria, France, Italy, Great Britain, and Benelux — and the products are available in 6,100 restaurants and around 8,700 retail stores. This entrance into the Middle East is expected to drive growth in the UAE and kickstart further expansion in Saudi Arabia, …

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Rob Reames of Planted in front of supermarket with products

Rob Reames © Planted

Opinion

Op Ed: Rob Reames of Planted on Navigating the UK Plant-Based Market

Rob Reames is VP of Commercial at Planted, the number one meat alternative brand in Switzerland and Europe’s leading foodtech scale-up, known for its clean-label plant-based meat. In this piece, Rob explains that brands that invest in the long game with a focus on quality, authenticity, and innovation, are poised to redefine our food landscape. Rob’s experience includes some of the biggest global brands and he is no stranger to establishing new categories in the mainstream having led Alpro‘s commercial team across Europe at Board level. Other brand experience includes PepsiCo, Reckitt, and Danone. Rob strongly believes in purpose-driven businesses like Planted and is deeply passionate about accelerating the growth and adoption of meat alternatives as part of healthy, plant-based, and flexitarian diets. Navigating UK …

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Planted plant-based hoisin duck

© Planted

Products & Launches

Planted Launches at 350 Tesco Stores, Debuts Plant-Based Hoisin Duck

Planted, a Swiss startup producing meat alternatives using fermentation technologies, has secured a major retail listing at the UK’s largest supermarket chain, Tesco. Three Planted products have now launched at 350 Tesco stores nationwide, including a brand new plant-based hoisin duck alternative that is currently not available anywhere else. The meat alternative is made with sunflowers, oats, and peas, and is said to have “the perfect balance of caramelised crispiness and tender juiciness”. The other products launching at Tesco are plant-based kebab meat and lemon & herb flavour plant-based chicken, both featuring updated packaging. All three meat alternatives are described as clean-label, representing a “new standard in the plant-based meat industry”. Planted has also recently achieved B Corp certification, receiving an “outstanding” rating due to …

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Planted pulled original packshot

© Planted

Company News

Planted Seals Partnership with Vegan Certified Football Club Forest Green Rovers

Switzerland’s Planted, describing itself as Europe’s leading foodtech scale-up, has partnered with eco-friendly, vegan football club Forest Green Rovers. The one-year collaboration will see Planted’s pulled meat range added to the menu of the club’s gym bar and hospitality areas, as well as samplings taking place on matchday. Forest Green Rovers, based in Gloucestershire, UK, was recently described by FIFA as “the greenest team in the world”. The carbon-neutral football club, whose chairman is Dale Vince of Ecotricity, became fully vegan in 2015 and is reportedly the only football club to have the vegan registered trademark.  Recently, UK brand DR. VEGAN became the Official Supplement Partner of Forest Green Rovers, in an agreement whereby players will receive DR.VEGAN’s sport-certified supplements, as well as nutritional advice …

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