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Company News

Meat Giant JBS Discontinues US Plant-Based Business Planterra Foods

Brazilian meat processor JBS is ending its US plant-based food business after about two years, the company said on Monday. JBS in the US includes Planterra Foods with its plant-based brand OZO. In July 2021, Planterra announced the expansion of its operations to the UK, Australia and New Zealand. At Anuga 2021, the OZO brand was still represented with a stand. JBS now wishes to focus on its plant-based activities in Brazil and Europe, said Nikki Richardson, spokesperson for JBS USA. The European and Brazilian operations “continue to gain market share and expand their respective customer bases,” she commented. In Europe, JBS acquired vegan brand Vivera in spring 2021 for more than €300m. In Brazil, JBS has been marketing plant-based products under the SEARA brand …

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Plant-Based Protein Chicago Cubs / Wrigley Field Baseball Sports

Photo by Heather Maguire on Unsplash

Society

OZO Partners with Chicago Cubs as Official Plant-Based Protein of Wrigley Field

Planterra’s OZO, a brand owned by meat giant JBS, announces it has been named the official plant-based protein of the Chicago Cubs baseball team. Through the exclusive partnership, Cubs fans can now find OZO products at select concession stands throughout the Wrigley Field ballpark.  “An iconic ballpark” Starting this week, the new plant-based meal options include burgers, shredded chicken nachos and Mexican seasoned ground, and will allow fans to choose their favorite flexitarian or vegan-friendly meal without sacrificing taste, says OZO. “We are ecstatic to partner with the Chicago Cubs at such an iconic ballpark,” said Darcey Macken, Planterra Foods CEO. “At OZO Foods, we know consumers are looking for delicious and healthy protein alternatives, which is why we are bringing as many options as …

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OZO Plant-Based Bacon Launch

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Market & Trends

JBS Claims Plans to “Foster and Develop” Alt Protein Through Multiple Investments & Acquisitions

In a new podcast with Food Manufacture, the largest meat processing company in the world, JBS SA, has revealed plans for its alt protein future. JBS claims it intends to “foster and develop” alt protein innovation with multiple investments and acquisitions across plant-based, fermentation, and cultivated sectors. Citing expected levels of population growth and increased demand for proteins, the Brazilian conglomerate says it has a responsibility to increase alt proteins in its portfolio. Eduardo Noronha, JBS’s global head of innovation and operational excellence, also spoke of changing consumer habits, needs, and trends across the globe that will influence the company’s alt protein direction.  As part of this alt protein expansion, JBS recently completed the acquisition of Spanish cultivated meat leader BioTech Foods. The acquisition also …

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OZO Plant-Based Bacon Launch

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Food & Beverage

JBS Brand Planterra Launches “Cutting-Edge” OZO Plant-Based Bacon Across USA

Planterra Foods, a Colorado-based food brand owned by meat processor JBS, announces the retail launch of OZO True Bite™ Plant-Based Bacon in Sprouts Farmers Markets nationwide. Made with proprietary technology, Planterra says the new bacon is a first-of-its-kind product that offers consumers the authentic look, aroma and sizzle of traditional pork bacon.  With “cutting-edge” True Bite technology, the brand claims to have created the first sizzling, crispy plant-based bacon that will impress the most passionate bacon lovers. Available in Cracked Black Pepper, Applewood Smoke and Spicy Jalapeño flavors, OZO’s bacon is made from a blend of rice flour, wheat, soy and pea protein, plus sunflower oil and coconut oil. A bet on bacon Planterra’s parent company JBS is the world’s largest meat company, and subsidiary …

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Company News

Planterra Foods Opens Denver Factory to Expand OZO Plant-Based Meats

Planterra Foods opens larger factory to increase production of its plant-based meats Planterra Foods yesterday announced the opening of a brand new manufacturing facility in Denver, Colorado. Planterra, which is owned by global meat processor JBS, launched its first plant-based meat brand, OZO, in 2020. OZO offers a full range of Non-GMO, pea protein-based burgers, sausages, and meatballs, as well as upcoming chicken cutlets and shreds, to be released in early 2022.  The new 189,000 sq. ft. plant will greatly expand Planterra’s production capacity, allowing the brand to reach new customers and retailers, and provide valuable employment opportunities to the local community. Between corporate operations and manufacturing positions, it will create about 200 new jobs.  As a subsidiary of JBS, the world’s largest meat company, …

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Plant Based World North America Conference

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Fairs & Events

Plant-Based Celebrities and Product Launches Fill the Bill at Plant Based World Expo

Plant-Based Celebrities, famous chefs, and innovative product sampling among the attractions of December 9-10 event  Attendees to this year’s Plant Based World Expo North America (PBW) will be treated to a host of product innovations as well as networking opportunities with some of the biggest names in the plant-based industry. Some of the most exciting brands in the scene will be debuting products, including UK fried chicken phenomenon VFC and Asian sensation OmniFoods.  From international chefs to vegan CEOs and food experts, the PBW event boasts a stellar line-up of speakers and educational sessions, including: Chef Chew, Founder & CEO of Something Better Foods Inc., investor, and TED talks speaker.  James Corwell, Certified Master Chef and the creative force behind Ocean Hugger Foods. Rocco DiSpirito, …

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Meatless Farm Plant-Based Chicken Breast

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Products & Launches

Meatless Farm and Planterra Foods Launch Whole Cut Chicken Products

Meatless Farm announces a plant-based chicken breast for the UK market this Veganuary, and JBS owned Planterra Foods, announces a plant-based chicken cutlet for around the same time for the US. Here we take a look at the two products, both aimed at the flexitarian consumer. UK: Meatless Farm Plant-Based Chicken Breast Meatless Farm’s first foray into white ‘meat’ is the new Plant-Based Chicken Breast, which will be available in Tesco and Asda on the UK market for Veganuary 2022. It was awarded Gold Winner of Casual Dining Innovation Challenge 2021 and is made with a blend of plant proteins such as wheat and pea. It can be cooked from chilled in the oven, pan or grill. Morten Toft Bech, Founder of Meatless Farm, said: …

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Products & Launches

Planterra Foods Going Global with UK, Australia & New Zealand Expansions Planned

Planterra Foods, the US producer owned by meatpacking giant JBS, has revealed plans to take its OZO range of plant-based meat alternatives to new international markets. The move follows recent retail expansion into Canada and Mexico for the rapidly growing brand.  Planterra’s global expansion plans reflect reports of promising debut sales in the US and Canada, with the flexitarian-focused brand now also fully available in Mexico’s Baja and Yucatan retail markets, as well as in Puerto Rico and the Caribbean Islands. Despite being less than two years old as a business, Planterra’s UK launch is slated for later this year, with Australia and New Zealand next in line. Based in Lafayette, CO, Planterra Foods is backed by one of the most controversial companies in the …

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Planterra Foods OZO

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Products & Launches

Planterra Foods Expands into Canada and Mexico as Meat Giants Increase Plant-Based Operations

Planterra Foods – owned by JBS USA, one of the world’s most controversial food companies – has announced a supply agreement with UNFI, the largest publicly traded grocery distributor in North America. The deal with UNFI Canada will put Planterra’s OZO product line in more than 200 retail locations in the Canadian market in June, with a retail launch into Mexico planned for July. “Feeding our mission to bring plant-based proteins mainstream by increasing access and encouraging a flexitarian lifestyle” UNFI is the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada and counts itself as Whole Foods Market‘s main supplier. Through the partnership with UNFI Canada, Planterra aims to increase the market for its plant-based burgers, ground, …

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Planterra Foods OZO Plant-Based Meat

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Food & Beverage

JBS, The Largest Global Animal Processor, Launches its Plant-Based Line into Food Service Sector

Planterra Foods, Colorado, announces today that it is launching a new line under its plant-based brand name OZO. The line in burgers, grounds, nuggets and breakfast sausage patties, is aimed at the foodservice sector. Earlier this year we reported that the brand had premiered its products in the retail sector in the US.

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OZO FOODS BURGERS

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Food & Beverage

World’s Largest Meat Manufacturer JBS Debuts Plant-Based Range, Will Hand Out a Million Free Burgers

Brazilian meat giant JBS was due to launch the OZO line of products through its Planterra Foods brand, as we reported in March. However due to COVID complications around shelving the products in retail outlets, the launch was delayed and finally went ahead yesterday for retail outlets and direct-to-consumer e-commerce.

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OZO Foods plant-based ground chili

©OZO Foods

Food & Beverage

World Largest Meat Manufacturer JBS Launches Plant-based Brand OZO Foods

Planterra Foods, is an offshoot of JBS USA, one of the world’s largest food companies. Currently, amid scandal, the conglomerate announced the launch of its new plant-based protein brand OZO Foods. Last month JBS also acquired US meat-packing business Empire Packing Company and its Ledbetter meat brand for $238 million.

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