Companies Report Increase in Plant-Based Sales, Contradicting Claims of Declining Consumer Interest
While many articles in the mainstream media continue to report the decline of veganism, the experiences of some companies contradict this. While 2023 did see a drop in sales of plant-based products for myriad reasons including the cost of living crisis, what the click-bait articles in the mainstream press fail to report is that many businesses in the UK and Europe are enjoying consistent and exponential success. As Marco Bertacca, CEO of Quorn Foods said to vegconomist today, “The category, like many others, has seen a slow-down, but we must not forget that this comes against the backdrop of many consecutive years of incredible growth. The reasons people buy meat-free are still there and as prevalent as ever. Consumers are still passionate about their health, …