Leading plant-based milk brands urge Swedish government to push for change in EU School Scheme Review

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Milk- and Dairy Alternatives

Oatly, Alpro, DUG, Planti, and More Urge Swedish Government to Push for Plant-Based Milk in EU School Scheme Review

Oatly, Alpro (Danone), DUG (Veg of Lund), Planti, Oddlygood, and Sproud, under the umbrella of Plant-based Sweden (Växtbaserat Sverige), have sent a letter to the Swedish government urging it to advocate for the inclusion of plant-based milk in the upcoming review of the EU School Scheme. Currently, the EU School Scheme aids over 20 million European children by providing them with milk, fruit, and vegetables. However, it does not encompass milk alternatives, even though numerous children are unable or unwilling to consume dairy due to medical, ethical, taste, or environmental concerns. Last year, ProVeg and The Vegan Society collected tens of thousands of signatures calling for the EU to add plant-based milk to the scheme. The Green REV Institute also issued an open letter calling for plant milk in schools, arguing that …


Oddlygood and Planti

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Investments & Acquisitions

Oddlygood Acquires Planti, Securing Top Spots in Dairy Alternative Markets in Sweden and Finland

Finnish plant-based product manufacturer Oddlygood has recently made a significant move in the plant-based food industry by acquiring the Nordic brand Planti. This strategic acquisition places Oddlygood at the forefront of two prominent dairy alternative categories: spoonable snacks in Sweden and cooking products in Finland.  Founded in 2018, Oddlygood has rapidly grown its presence in the industry. The company recently secured a retail partnership with Morrisons in the UK, while also seeing success of its product lineup of oat drinks and spoonable snacks in the American and European markets.  In 2022, Oddlygood achieved a record turnover of €23.5 million, with projections pointing toward even greater profits this year.  CEO of Oddlygood, Niko Vuorenmaa emphasizes the significance of the Planti acquisition, highlighting: “Planti is our first …